AI Amazon Repricer
Boost your Amazon profits and avoid price wars with AI repricing
Amazon’s search engine operates on an algorithm that rewards certain things and penalizes others.
Amazon’s search engine operates on an algorithm that rewards certain things and penalizes others. With that being said, understanding the Amazon algorithm, known as A9, is your ticket to success on Amazon.
You might be an established seller or just getting started in eCommerce. Whichever the case, there’s always something you can learn about the Amazon algorithm to make your business work better.
This post will walk you through what A9 is and how it works so you can optimize your listings to make it work for you.
Basically, when you understand the Amazon algorithm, your products can rank high on Amazon’s Search Engine Page Results (SERP) and you have better chances of winning the Amazon Buy Box.
High rankings on Amazon for the right keywords is the best way to drive purchase-ready customers to your listings so they can click the Buy button. If you can follow A9 and optimize accordingly, you can experience a lasting boost in conversions.
The A9 algorithm is a system that Amazon developed to determine which products should be shown to customers when they search the marketplace using keywords. Below are the major ranking factors that come into play for Amazon searches.
This works similarly to the way Google chooses what search results to display when keywords are entered into that engine. In other words, A9 will rank you if your keywords match what customers are typing. But that is only the beginning.
Amazon is focused on selling more. It’s a business that makes money when third-party sellers sell more. Unlike the Google algorithm, then, A9 will look at whether or not your listing is converting. If your keywords aren’t relevant, you will get a lot of traffic but not a lot of sales.
The Amazon algorithm will then drop you from the rankings. This is so that they can feature listings that are generating sales and are more likely to result in bigger profits for the marketplace.
Relevance and conversions work together as well to achieve higher rankings on Amazon searches. If your listing uses relevant keywords that take customers to the products they are looking to buy, you will get more sales, which will result in higher rankings. If your listing is highly ranked, you will get even more converting traffic, sales, and so on.
That being said, the goal is to optimize listings with keywords that drive more relevant traffic from purchase-ready customers.
You want to optimize your listings with keywords that are used by more customers when they search for products to buy on Amazon. The best way to find them is to use a keyword research tool that’s specifically designed for Amazon. A quick search on Google for “Amazon keyword research tool” will yield tons of results to choose from, depending on your budget and how deep you want to go.
You do need to have what are called “seed keywords,” though. These are the keywords that you start with to generate more ideas. To get these, the best thing to do is to look at similar products to yours on Amazon that are high-ranking and look at the keywords that they are using on their listings.
Jot those down and plug them into the tool of your choice. You can, of course, also use your own ideas for terms that you know are relevant for your product and that customers have used to find your listings.
The last step is to take the most searched keywords from the tool and use them to optimize your listings. Make sure you take only the relevant ones!
Note that the most highly-searched terms will also likely have a ton of competition. You can combine these with lower-volume keywords with less competition to balance it out. This way, you can get some traffic to help boost your rankings as the Amazon algorithm works your listing up the rankings for the competitive search terms.
Put simply, Amazon A9 had a point system for ranking listings based on keywords. To get the highest possible score, you need to place your keywords into your listings in a strategic manner. As you distribute them according to the tips below, remember that each element of your listing must, above all, read well – don’t just stuff them with keywords!
This is where the best of the best keywords go. Include as many as you can without affecting readability. You can use connector words because Amazon does not count those as part of the keywords and phrases. You can also use pipes (|) and dashes (–) to separate the benefits and features you are highlighting.
This is where the next best keywords go. Use synonyms, too, where it makes sense. Add at least one keyword per bullet point that’s relevant to the benefit and feature. You can use longer variations (key phrases) of the main keywords here to support the title.
This is where you can expand on your product’s benefits and features, and where all the rest of your keywords and synonyms and long-tail variations can go. But don’t write senseless or repetitive information just to get more keywords into the listing! Customers will get annoyed and be less likely to buy. This means that you will lose ranking even if your listing ranked well initially because of the keyword content.
You need a high conversion rate to get and keep high Amazon rankings. This means creating your listing copy in such a way that attracts and persuades. Customers need to want to buy from you instead of just using your listing to do a comparison.
Most sellers focus on talking about product features. You need to focus on product benefits – what customers get and how their lives will change when they use your product. Create for them a clear picture in their minds with your copy so they can see the wonderful improvements they will experience when they click Buy Now.
You need to communicate your product’s unique selling point. See to it that customer knows how your product is different from – and better than! – all the other similar products out there. Tell them about secondary uses, too, so that they can see how much more useful the product is than the competition.
If you have recommendations or endorsements (other than Amazon reviews), add them to your listings. This supports your reviews with stories from other people whose lives have been made easier, more convenient, etc., by the addition of your product.
Make sure you follow Amazon’s image guidelines when you choose listing photos. Within those guidelines, choose product pictures that give customers as full a view as possible of the product and its benefits. Custom graphics and in-use shots are great for discussing further benefits. Then don’t neglect to add titles and alt text optimized with your keywords.
Your listing needs to pass the Amazon algorithm’s standards to gain and maintain rankings on the platform. One good way to check if you’re doing well with your optimization is to take a glance at it and see if you can capture the vital information about the product in 3 seconds. If not, rework the elements that are lacking until it does.
Once you have your optimized listing, prepare for a flood of new visitors and sales! You need to be able to cope with the increase in volume and make sure that you are satisfying customers or risk losing your rankings due to poor seller performance feedback and bad reviews.
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About the Author:
Matt Harrison is the VP of Strategy of FreeUp, the preeminent freelance marketplace for hiring high quality, vetted talent. He has hired freelancers from around the world and built teams to service multinational brands resulting from over $100 million in web hosting company acquisitions. He currently lives in St. Petersburg, FL.
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InventoryLab is known as the Standard for Amazon Sellers when it comes to Cloud Based Listing, Inventory Management, Cost Tracking, and Analytics.
Our suite of applications provide innovative and effective solutions for research, listing, shipping, inventory tracking, and accounting. Once you connect your Amazon selling account with Stratify, our marquee application, you’ll have access to powerful tools and features to increase your business’s efficiency and profitability.
We offer a 30-day free trial, no payment information required, so you can fully test out our applications and features to see if we are a fit for your needs.
BidX’ machine-learning algorithms continuously analyze the performance of ads and automatically adjust bids, keywords and budgets, making the ads 30% more profitable. With its hybrid model the tool allows manual adjustments tailored to specific needs and parameters to enable you to set your own ‘algorithms’ very easily and intuitively as well, using ‘If – then’ scenarios. BidX also supports the automation for keyword research and the setup of Amazon advertising campaigns 1-Click Setup – which works for multiple products and countries at the same time. New keywords will be created from search terms according to their performance in the campaigns and set as negative in their original campaign – entirely automatically. This saves a lot of precious time in managing the Amazon account that can now be used e.g. for sourcing new best selling products or expanding your teams.
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SkuVault inventory management software solves the most challenging part of omnichannel and eCommerce fulfillment: managing and tracking inventory at scale. Over 1,000 of America’s best retailers trust SkuVault to deliver what every buyer expects: orders picked, packed, and delivered without error, every time.
ScanPower helps sellers accelerate FBA inbound shipments without the need for Seller Central or Send to Amazon. Their intuitive platform puts everyone on the same page. Prep, label, pack, and ship faster than before. Streamline workflows, track COGS, and inventory value so you can scale your business and maximize profits.
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Payoneer empowers you to scale your business globally and domestically with a payments and working capital platform designed for today’s entrepreneur.
Differentiate your business with a platform designed for the needs of today’s eCommerce seller. Get paid by any of the world’s leading marketplaces, pay your suppliers and VAT for free, and manage multiple stores in one place. Finance the next stage of your business growth with instant working capital available to you at low rates.
SellerApp is an e-commerce data analytics platform tailored for Amazon sellers. They cater to vendors, sellers, and agencies selling on Amazon. Their tools are intuitive and well-integrated on their platform.
They offer a comprehensive solution with a variety of tools to help you excel in your marketing, sales, and operations of your Amazon business. These areas include but are not limited to PPC, product sourcing, product research, Amazon SEO, keyword research, listing optimization, inventory management, sales optimization, profit analysis, alerts & monitoring, and more.
They also offer tailored business services including sales optimization, listing optimization, advertising management services, etc.
One of the most impressive things about SellerApp is their automation. Their AI-driven software is trained in a way to transform data into actionable insights that work for your tailored business goals.
They also offer a wealth of resources in the form of blogs, webinars, events, videos, and other information for Amazon sellers who are willing to scale their business.
Escala Consulting & MultiplyMii Staffing takes a holistic approach to scaling all things digital. Built on the idea that only the right people building the right process will see business success, MultiplyMii identifies the best talent in the Philippines and overlays our human resource function to all but guarantee success in new hire selection, orientation, and ongoing performance management.
Escala Consulting is a low cost, boutique process improvement, and digital transformation consultancy. We leverage ex EY, Accenture, and tire one Filipino consultants to build out our own maturity framework methodology and process improvement techniques for the eCommerce & Amazon space. We pride ourselves on being the first consultancy at scale to support the SME digital market with solutions that see rapid improvement and calculated growth.
ShipHype is a 3PL that makes shipping easier for eCommerce businesses. Clients store and ship products from our warehouses in USA & Canada. All of our warehouses are company-owned and we don’t outsource fulfillment. Our head office is located in Toronto.
Some of the services we offer include:
Getida is the global leader in Amazon FBA auditing and reimbursement solutions for sellers worldwide. They ensure you are optimized for maximum profitability by finding and securing more in FBA recovery, allowing you to benefit from greater profitability, faster refunds, and more money to reinvest in your business.
An authorized Amazon Selling Partner and member of the Amazon Emerald Program, they’ve helped tens of thousands of sellers reimagine reimbursements as an additional revenue stream. Pair their auditing platform with their expert claims team and you’ve got a one-two combination that looks out for your money and your Amazon business’s growth.
Accelerating growth on Amazon since 2007. eComEngine creates powerful software to help Amazon sellers save time and increase profits. As the top-rated app on the Amazon Selling Partner Appstore, FeedbackFive is trusted by sellers all over the world to request and manage Amazon feedback and reviews. RestockPro simplifies FBA inventory management to help sellers stay in stock without overstocking.
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Forceget Digital Freight Forwarder has been helping Amazon FBA sellers more choosing the most efficient ways shipping from China by sea or air with most transparent prices. We offer our customers to use our digital freight platform to track their shipments online. Our DDP, door to door, service is highly used by Amazon FBA sellers.
Using our digital freight portal helps many Amazon FBA sellers to save time in communication and inventory planning. We always offer Amazon FBA sellers door to door service include all the costs from factory location until Amazon FBA warehouses. In this way Amazon FBA sellers know their exact landing costs to Amazon FBA warehouses.
ZonGuru is a leading Amazon software toolset used globally by thousands of sellers, enterprise-level brands and specialist agencies to optimize their customers’ storefronts and accelerate their sales. The platform offers 17 different tools connected to 10 of the largest Amazon marketplaces across North America, Europe, India, and Australia. Each of ZonGuru tools is helping sellers and account managers quickly boost listing rankings, steal market share, find new product opportunities and much more
ZonGuru launched the world’s first AI-Listing Generator for Amazon Sellers – powered by ChatGPT-4, as part of their Listing Optimizer tool. The AI integration combines ZonGuru’s Listing Optimizer tech with OpenAI’s new technology to produce high-quality, page 1-worthy product listings on Amazon in under 1 minute, moving Amazon experts from being content writers to content editors and freeing up valuable time to focus on the nuances needed to be the best. See for yourself and start your Free Trial today!
SellersFunding is a global financial technology company on a mission to empower growth for ecommerce sellers. The SellersFunding digital platform delivers a suite of financial solutions that streamlines global commerce for millions of marketplaces including working capital, cross-border cash management, and business analytical tools. For more information, visit https://sellersfunding.com/
Manage your global cash flow and bring international revenue home. Open currency bank accounts in the United States, Canada, United Kingdom, and other Amazon marketplaces. Pay suppliers and transfer funds at competitive exchange rates with a Global Currency account with OFX.
Comprised of former Amazon sellers, former Amazon employees, and legal experts, Appeal Wizards has a well-rounded team of Amazon policy experts who have earned an industry-leading suspended seller reinstatement rate.
The team has successfully resolved every suspension type and has the highest-touch approach in the industry, custom tailoring every appeal in every case and utilizing a vast array of contacts and channels at Amazon to get results.
Based on the experiences we and others have had, it’s clear they care deeply about their clients. They have a “leave no stone unturned” Account Monitoring and compliance service that any seller would be insane not to use, given the well-known fact that Amazon suspends up to 20% of all sellers each year, which can mean existential risk even to an established and rule-abiding Amazon businesses.
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Managing product listings can turn into a major headache as eCommerce businesses look to scale into new marketplaces. Existing solutions are too rigid, and ever-changing marketplace requirements means juggling disjointed product data across channels. eCommeleon helps you sell more products on more sales channels, in less time by integrating channel-specific product and platform requirements in one easy-to-use portal. With products and channels totally aligned, you spend less time fighting messy product data and listing errors and more time focussing on your business growth.
Verte is a cloud-based supply chain platform powered by AI, designed to help multi-channel retailers compete at the next level by integrating data across multiple touch points and channels to better manage their business needs.
Keeping inventory selling is a critical element to running a successful e-commerce business. Whether launching a new product or liquidating excess inventory, generating mass visibility and sales is a necessity. But with increased competition, more and more brands are vying for high visibility placements on the marketplaces.
That’s why it’s critical to use off-marketplace strategies to drive traffic and sales to your Amazon, Walmart or other store listings. Rebaid.com delivers this by getting your product in front of hundreds of thousands of shoppers and converting those views to sales. By offering an attractive rebate or discount to shoppers you drives the sales you need to successfully achieve a page 1 rank, or convert excess inventory back to cash.
EcomBalance is a customized, US based bookkeeping service that helps eCommerce and digital businesses better manage and understand their bookkeeping and finances.
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Thousands of online sellers from all niches and levels use 3Dsellers every day to expand and manage their businesses. 3Dsellers’ tools have provided countless sellers with time-saving, sales-boosting features to grow their eBay business from a blooming account into an enterprise.
Growing in popularity are 3Dsellers multichannel features, attracting some of the biggest merchants online and providing growing sellers with 5-star support capabilities.
RJM Tax Exemption is a sales tax specialist company that helps online resellers purchase from their suppliers without paying sales tax, saving them an average of 7% on their gross purchases. We also offer other services such as sales tax filing, sales tax compliance, US LLC/Corporation formation, and EIN formation for US and NON-US clients. We work with all online marketplace sellers including Amazon, Walmart, Shopify, eBay, Facebook, and more.
There are No Gray Areas in the work that we do as we abide by high industry standards to make sure our clients are always happy, up to date, and profitable.
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hellotax offers online VAT Registration & VAT Filings to reduce your workload. Stay tax compliant within Europe and start monitoring your thresholds with our free tool today.
Seller Central sucks. You deserve better! Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. No more templated responses, complicated POAs or being bounced between departments – we’ll deal with all of that and free up your time and energy to focus on growth.
Payability is the leading short-term funding solution for Amazon and eCommerce businesses in the United States. They provide capital advances of up to $250,000 and accelerated daily payouts for sellers on Amazon, Shopify, Walmart, and NewEgg making at least $10,000/mo or more in sales. Their funding is primarily used for inventory and marketing purchases. There are no credit checks and no complicated paperwork.
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AiHello uses artificial intelligence to spot opportunities for ACoS reduction and revenue growth that would’ve been missed by a human expert. We do all this on autopilot to save our customers countless hours each week.
AiHello also has the best seller support out of all the PPC softwares available, where each account comes with a dedicated PPC specialist and monthly strategy calls to help you succeed.
Special offer 25% off monthly, lifetime.
IG PPC is a Hands-on Amazon PPC agency for 7-9 figure Amazon brands.
Achieve category dominance on Amazon through premium SEO and PPC marketing. Run by real humans who want to see you crush it as badly as you do.
We keep a close watch on organic + PPC sales for your overall brand and for each individual ASIN, adjusting our strategy accordingly. Then we do it again. And again. Until you’re category royalty.
Since we’re a small, tightly-run agency, you get the best of both worlds: agency-quality performance with the accessibility, convenience, and commitment of an in-house team.
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Link My Books helps e-commerce sellers save time and money by automating their bookkeeping.
We support all the major sales channels including Amazon, Shopify, eBay and Etsy plus the top bookkeeping platforms such as Xero and QuickBooks.
Each time you receive a payout from a sales channel, Link My Books breaks down all the sales, refunds, fees and most importantly taxes that made up the payout amount.
You end up with a clean summary entry posted to your bookkeeping software which matches exactly the deposit you received into the bank, making reconciliation of your entire month’s sales a quick and painless process.
8,000+ sellers are using Link My Books to automate their e-commerce bookkeeping. Isn’t it about time you joined them?
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ArbitrageCard is the only discounted gift card platform dedicated to eCommerce sellers. They increase your profit margin by helping you pay less for the products you already buy! At ArbitrageCard you can buy discounted gift cards for the most popular eCommerce suppliers. Whether you’re doing Retail Arbitrage or Online Arbitrage, every percentage point counts!
The premier wholesale bulk analysis, sourcing & profit calculation software for professional Amazon Sellers. Created by Amazon sellers & constantly evolving since 2016!
Bulk Wholesale Spreadsheet Scan-
Quickly scan and analyze your supplier’s wholesale product lists to find profitable products that can be sold on Amazon. Analyzer.Tools can process tens of thousands of products to identify the handful of profitable products that actually sell, in minutes!
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FBA Bros is an e-commerce agency with core expertise in brand building and scaling. Whether it is selling through Private Label of Wholesale, our company has helped sellers in achieving their business objectives.
Through our technical expertise of advanced budgeting, product research & evaluation, brand relationships, launching new brands or management, we increase their visibility across various channels, and most importantly, generate high ROI.
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youbuyda is a leading German company for SaaS solutions in the field of local commerce, specializing in seamlessly connecting brick-and-mortar retailers and their locally available products with online-searching customers. The motto of youbuyda, “Simple. Local. Online.”, succinctly captures the essence in three words: user-friendly solutions that make local businesses and their products accessible online.
youbuyda is designed for brick-and-mortar merchants who want to maintain online sales channels, including Amazon, while focusing on the physical store experience. Physical retailers can make their inventories available online, allowing local customers to see nearby product info, availability, and purchase options in search results. Then, youbuyda helps selling partners track and fulfill online orders through a centralized interface.
Offer/Discount Use “sellersnap25” to receive a 25% discount on our one-time onboarding fee.
Fulfillment-Box is a 3PL company with a versatile solution for e-commerce, providing fulfillment center services, FBA prep center services and certain legal services for Europe. 3PL services such as storage, FBM and SFP order fulfillment, returns processing, FNSKU labeling, as well as preparation and shipment of goods to Amazon’s warehouses (FBA). Legal services such as LUCID and EPR registration in Europe, assistance with customs clearance for Germany (direct RP for customs clearance), assistance with obtaining WEEE EU numbers in Europe, obtaining VAT numbers for Germany and Estonia, obtaining EORI numbers for Germany.
Fulfillment-Box manages 15 warehouses worldwide, including in the USA, Europe, Canada, and China. They regularly expand their network by opening new branches. The company does not impose restrictions on the number of orders or storage volumes and is open to collaboration with businesses of any scale. In their operations, Fulfillment-Box uses cloud software, which enables real-time inventory tracking, handling multi-channel orders, and provides clients with access to up-to-date information anytime, anywhere. The system integrates with key marketplaces and e-commerce platforms such as Amazon, eBay, WooCommerce, Shopify and more.
A significant advantage of the company is its technical support. They create individual Telegram or Skype chats for each client, with specialists available throughout the week for consultations in English, German, Ukrainian and Russian.
Fulfillment-Box is a reliable and professional partner for e-commerce businesses.
Best known as the administrator of the Global Trade Item Number (GTIN) and UPC barcode, GS1 US also helps develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs.
AMZScout offers the most accurate Amazon product research tools with a web app and Chrome browser extension, giving you detailed sales and market data for any product or niche category. By using AMZScout’s collection of services, both new and experienced Amazon sellers can utilize a plethora of information to help them formulate better strategies, helping them outsell the competition and dominate the market. From sales volumes and profit margins to keyword rankings and niche reports, using the right information helps sellers target the most lucrative products for their businesses.
Viably is the working capital provider for ecommerce sellers. Viably helps ecommerce business owners meet their goals with flat-fee funding, banking, and forecasting tools. As ecommerce business owners, your ability to grow can be impacted by payout waiting periods, high up-front costs for inventory orders, or just that your bank doesn’t get your business. Viably was built for ecommerce sellers to overcome those hurdles. By integrating with your shop’s finances in real-time, Viably can provide immediate access to funding and digital banking tools–saving you time and unlocking the capital you need. Achieve your growth goals with Viably.
Seller Assistant is an Product Research Software for selling on Amazon. It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, Amazon seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert, and Restrictions Checker.
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SixSync integrates e-commerce-related software platforms, automating the synchronization of critical data such as orders, products, inventory, and shipping. This integration lets you utilize essential software without manually transferring data between systems, streamlining operations for enhanced productivity and seamless workflow management.
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SellerSprite is an all-in-one Amazon seller tool dedicated to empowering e-commerce entrepreneurs with the insights and resources needed to succeed in a competitive marketplace. Our platform offers a robust suite of features including detailed keyword research, in-depth product analysis, and sophisticated competitor tracking. These tools allow sellers to optimize their product listings, uncover profitable opportunities, and make data-driven decisions to enhance their business performance.
SellerSprite stands out with its user-friendly interface and powerful analytics, which simplify the complexities of market research and product optimization. Whether you’re a beginner looking to enter the Amazon marketplace or an experienced seller aiming to refine your strategy, SellerSprite provides the essential tools and support to achieve your goals.
Our mission is to equip Amazon sellers with the knowledge and tools necessary to navigate the ever-changing landscape of e-commerce. By leveraging our comprehensive data and innovative features, sellers can maximize their sales potential, improve their ranking, and ultimately drive business growth. Join the thousands of successful sellers who trust SellerSprite to elevate their Amazon selling experience.
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CardCash is the nation’s leading and most trusted gift card marketplace, helping eCommerce sellers save thousands of dollars every month. With access to our Elite Buyer platform, you can access discounted gift cards from over 500+ national brands.
Receive a $100.00 site credit when you spend $5,000.00 or more in the first 60 days of partnership.
Special Offer Use the coupon code ‘SELLERSNAP’ to get 35% off for a year or 45% off for a month.
Ruby is an all-in-one financial platform for e-commerce businesses. They provide a seamless banking experience, via partnership, with physical/virtual cards for easy expense management. Ruby offers advanced tools like automated audits on 3PL and logistics to reimburse erroneous fees and automated chargeback resolution to protect your bottom line. Ruby’s tools and analytics give a birds-eye view of your finances and help streamline your business.
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Are you tired of juggling multiple sales channels and spending hours updating inventory, listings, pricing and orders? Look no further than EasyChannel!
EasyChannel all-in-one solution streamlines the process of managing inventory, listings, product data, and orders on all of your selling channels, including popular platforms such as Amazon, Walmart, eBay, Etsy, Shopify, WooCommerce, BigCommerce, Facebook and more!
With EasyChannel, you can focus on growing your ecommerce business while we take care of the rest. Say goodbye to the hassle and hello to a more efficient and profitable business with EasyChannel. Join the thousands of satisfied sellers who have increased their sales and saved time with EasyChannel.
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No matter where you sell your products online – from marketplaces like Amazon and eBay to your own online store – ReplyDesk got you covered!
ReplyDesk multi-channels helpdesk brings all of your customer service messages into one easy-to-use inbox, making it simple and efficient to manage and respond to customer inquiries.
View and respond to customer messages from all your selling channels in one place, with a variety of handy helpdesk tools and features to streamline your customer service process. Say goodbye to juggling multiple inboxes and hello to a more organized and effective helpdesk solution with ReplyDesk. Take charge of your customer service today and watch your business thrive with happy and satisfied customers.
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The integration of Seller Snap with EZ Cloud allows Seller Snap users with existing EZ Cloud accounts to download cost data from EZ Cloud into the Seller Snap interface via FTP.
Once FTP credentials have been sent to EZ Cloud and the integration has been set up, Seller Snap will periodically receive cost reports for the user’s store.EZ Cloud users can now benefit from the automated AI repricing method that Seller Snap provides to all its users.
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