In this fast-paced digital world, data security has become imperative. And, with users being increasingly concerned about the protection of their data, it’s no wonder that the giants like Google, Amazon, and Microsoft have taken certain measures to protect their users’ data.
There have been several big data breaches over the past few years which forced these biggest players in the world to introduce new policies, extending their cybersecurity and data protection efforts even beyond their users’ data. Amazon particularly understands and cares about how other people’s information is collected and stored and works effortlessly to earn their clients’ trust.
Here are a few ways Amazon protects its users’ data.
Bringing Data Security to a Whole New Level
Amazon is no longer relying on its clients when it comes to data security. They have taken steps to ensure their users can feel safe – they enhanced AWS’s user interface as well as control access. They also deployed Guard Duty, a threat detection service.
They have launched a machine-based security service called Amazon Macie, for AWS. Amazon’s management of encrypted data storage patents is also another thing Amazon’s users can use for their data protection.
This is of particular interest for businesses including medicine, hospitality and finance, where making sure that data is protected is of high importance.
Lastly, when it comes to Amazon’s Alexa, Amazon provides its users with more information about how to delete recorded data and how their data is used. On top of this, the information that is transmitted between Echo and Amazon’s devices is now encrypted.
Transparency
Amazon is always focusing its efforts on helping its customers have a clear view of how the data is collected, stored, and shared. They are shoulder to shoulder with some of the best cybersecurity companies in the world. This is why they build transparency into their services and products from the start and make it easier for their users to understand all the processes.
In fact, Amazon was one of the first retailers to enable their users to view their purchase and browsing history and easily manage which items they could use for further product recommendations. Plus, Amazon’s users can now view all their digital content purchases, shipping addresses, and device information.
In addition to this, Alexa Privacy Hub was built to provide users with information about how Echo and Alexa devices work and it enables users to access Alexa privacy settings from one location. Finally, Amazon regularly sends notifications to users updating them about new features, privacy settings, and tools.
Customer Control
Amazon allows users to choose the privacy option that makes the most sense to them. For instance, Amazon devices like Alexa are designed to detect the wake word by identifying acoustic patterns that match the wake word. Also, a customer may activate the “microphone off” button on every Echo device.
On top of this, users can check Alexa Privacy Settings to delete their voice history and decide how long the voice recordings should be stored. If users want to delete all the data that Alexa recorded, they can simply say “Alexa delete everything I recorded today.”
Another tool, Ring’s control center, enables customers to control settings and privacy features like, for instance, who can see their personal information, using one simple-to-use dashboard.
Amazon users can also control the ads they want to see. They can always decide whether they want to receive advertisements and they can adjust their preferences using Amazon’s Advertising Preferences page.
Security
One of Amazon’s main focuses is to ensure top data security, and this is why most of its products are designed with security and privacy in mind. They use proven encryption to ensure the security of data during transmission.
Also, Amazon devices are updated on a regular basis without requiring users to do anything – when devices are connected updating happens automatically. Plus, Amazon has a team of highly skilled security experts who monitor Amazon infrastructure 24/7 thus ensuring top data security and users’ protection.
Finally, Amazon makes sure that its users are regularly educated on how to keep their accounts private and secure.
Wrap Up
Amazon truly cares about its customers’ needs and provides them with top-notch privacy and security. If you are one of the Amazon customers, you do not have to worry! Your data is in good hands.
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About the Author:
Flinth Monterrey is an SEO Manager and Link Building specialist currently based in Miami, with 4 years of experience in terms of SEO & Outreach.
