Research and Markets forecast that the toys and games market will grow by $50.73 billion from 2021 to 2025.
Given the given data, it is an opportune time for Amazon sellers to invest in the toys and games category. One way to actively participate in this growing market is to provide Amazon shoppers with popular new toys for Christmas 2024.
Providing Amazon shoppers with the Christmas 2024 hottest toys and games list will help increase your revenue before the year ends since many shoppers are buying the hottest Christmas toys. Therefore, now is the time to indulge shoppers with the top toys for Christmas 2024
To give you an idea of what types of toys you should highlight in your Amazon store, here are some of the new toys for Christmas 2024. You can always promote similar toys and games if you do not have the exact product in your Amazon inventory.
On the other hand, if you are an Amazon shopper, you can still benefit from the list provided below. This list of the hottest Christmas gifts for kids will give you an idea of what to gift your family this holiday season.
Best Toys for Christmas 2024 – Popular Holiday Toys and Amazon Best Sellers
Christmas is one of the most anticipated holidays by kids and kids at heart. If you are still looking for the hottest holiday toys or gifts for your children this holiday season, here are some of the hottest toys for Christmas 2024.
New Toys for Christmas 2024: Stitch Electronic Diary
First on the list is an Amazon-suggested top toy for Christmas 2024: the Lexibook Disney Stitch—Stitch Electronic Diary. This toy is designed to help children express their thoughts and doodles while ensuring their privacy.
Some highlights of this Christmas gift include sound effects and light-up functions, making it more engaging and enjoyable for children to use. Additionally, the diary features a password protection function to keep entries private. It also includes a built-in photo frame, allowing children to add a personal touch to their diary.
New Toys for Christmas 2024: DIY Fashion Doll
To boost your children’s creativity, consider purchasing the MGA Rainbow High Watercolour & Create DIY Fashion Doll, which comes with washable watercolors and a tie-dye kit. This doll is the perfect Christmas toy gift for 2024, especially for children passionate about fashion and art.
What sets this doll apart is its ability to provide endless possibilities. This keeps the play experience engaging and fun, helping prevent boredom. The dyes included in the kit can be easily washed off with soap and water, allowing children to explore various fashion ideas and designs. These types of toys also serve as educational toys, inspiring children to experiment with colors and develop their artistic skills.
New Toys for Christmas 2024: Lego Star Wars
A list of hot new toys for 2024 would not be complete without a Lego set. This year’s recommendation is the Star Wars Imperial Star Destroyer Starship Lego, suggested by Amazon.
If you want to provide your kids or yourself with a fun and engaging activity this Christmas, consider purchasing the Lego Star Wars. Don’t miss the opportunity to build something special with your children, nieces, or nephews this holiday season, fostering imaginative play and quality time together.
New Toys for Christmas 2024: Fun Forts Glow Fort Building Kit
While most toys are designed for fun and enjoyment, some are specifically created for learning and education. If you are looking for a toy that enhances curiosity and promotes learning, consider the Glow Fort Building Kit.
The Glow Fort Building Kit is a STEM toy that stands for Science, Technology, Engineering, and Math. This Christmas toy gift can be enjoyed both indoors and outdoors. Children can use the kit to create various structures, including play tents and tunnels.
New Toys for Christmas 2024: Jim&Gloria Science Kits
Another great STEM-based Christmas gift for kids this holiday season is the Jim&Gloria Science Kits. This kit is perfect for children aged 5 to 12 years. If you want to nurture a little scientist in your child, this science kit can spark curiosity and foster a love for science.
To ensure safety, this educational toy is made from high-quality materials and has been rigorously tested to meet safety standards. The accessories included with the science kit are reusable, allowing children to conduct multiple experiments.
Toy Trends Amazon Sellers Should Anticipate in 2025
As we look ahead to 2025, various emerging trends and evolving consumer preferences are set to shape the toy and games industry. The focus for next year will be on healthier and more interactive play experiences.
According to ToyTrends 2025 by Spielwarenmesse, two influential trends will emerge: ‘Anime & Friends’ and ‘Healthy Heroes.’ The growing popularity of anime and manga characters such as Pokémon and Naruto will become integral to the everyday lives of children, teenagers, and adults. This trend will bring the captivating world of anime and manga into children’s playrooms.
With the decline in exercise and unhealthy eating habits among children, motivating kids to be more active through play has become increasingly important. To address this concern for parents, the ‘Healthy Heroes’ trend will promote physical activity and relaxation while ensuring that playtime remains fun and enjoyable.
Mattel, a leading toy manufacturing company, has also indicated that the toy industry will improve in 2025. They highlighted movie releases’ impact on the growing toy buyers segment.
“You’re seeing a fast-growing adult segment—not just collectors, but adults buying toys. And all-in-all you have good, positive, healthy fundamentals,“ said Mattel CEO Ynon Kreiz.
As these trends develop, 2025 is poised to be a year where the toy industry thrives through digital innovation, timeless classics, and a renewed focus on health and wellness in play.
Toys and Pricing
You should offer a competitive price to outperform competitors and draw more Amazon shoppers to your store this Christmas season and the New Year. You can use an Amazon repricing software to help you automate the repricing process for your listings and maximize your sales this holiday shopping period.
Since competitive pricing is one of the factors considered by the Amazon algorithm for awarding the Buy Box, it would be best to optimize it with the help of an Amazon repricer.
Retrospect: Popular Christmas Toys in 2023
Top Toys of Christmas 2023: Barbie-Related Toys
With toy companies making their presence felt in the film industry, it is unsurprising that the hot toy brand is emerging as one of the best Christmas toys in 2023. Barbie is among the top choices for the hottest holiday toys in last year’s Christmas season due to its contemporary appeal, fun accessories, and entertainment value.
Almost anything related to the Barbie brand has become a desirable toy for Christmas 2023. The Barbie movie reignited the interest of many in the toy brand. Some popular options under the Barbie brand include the Barbie Dreamhouse 2023, Hot Wheels RC Barbie Corvette, and the highly sought-after Barbie: The Movie Doll and Barbie The Movie Ken Doll.
Top Toys of Christmas 2023: Little Mermaid Ariel doll
The Little Mermaid Ariel doll was an excellent substitute for Barbie dolls and is likewise considered one of the hottest toys of Christmas 2023. Shortly after its launch, this doll quickly secured the top spot as one of the best-selling items on Amazon.
The surge in demand for this mermaid doll can be attributed in part to the beloved character it portrays. Moreover, Disney’s live-action adaptation of the cherished children’s fairy tale further fueled the demand for this toy this holiday season. This Little Mermaid doll beautifully captures Ariel’s distinctive appearance, as seen in the film.
Top Toys of Christmas 2023: Jurassic World Ravenous Raptors: The Dino Chomping Game
Another ideal toy gift in Christmas 2023 was the Jurassic World Ravenous Raptors: The Dinosaur Chomping Game. Like Barbie and Little Mermaid dolls, the movie Jurassic World inspired the dinosaur chomping game.
To win the game, players will need to “chomp, romp and roar” to the highest score. Currently, the Jurassic World Ravenous Raptors: The Dinosaur Chomping Game is priced at around $29, which includes a Jurassic Enclosure, four Ravenous Raptors, and snack balls.
Top Toys of Christmas 2023: Faction Skyfire Target Drone
For those not particularly drawn to retro toys, the usual play sets or action figures such as the Teenage Mutant Ninja Turtles, the Faction Skyfire Target Drone presents a thrilling alternative.
You simply toss the drone to launch and start blasting it with your blaster. This toy can help kids improve their aim to keep their blasting skills sharp. The current retail price of this fun set is around $35, and it is a perfect gift for six years and up this Christmas season.
This toy is unique because you can play with the drone with or without the app. This Christmas toy gift is Bluetooth-enabled and can fly independently, levitating and maneuvering to avoid players’ attacks.
Top Toys of Christmas 2023: Legos
The timeless Lego is one of the hottest toys in 2023 and is consistently mentioned almost every Christmas season. The Legos remain popular in a world dominated by game consoles and mobile game apps.
Lego remains a highly sought-after gift because it helps kids develop creative expression. From building a castle to developing a Lego town, children and parents will have a precious bonding moment. With Lego bricks, imagination is the limit.
