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The global Toys & Games industry grew from USD 457.05 billion in 2024 to USD 479.45 billion in 2025 and is projected to reach USD 684.63 billion by 2032, expanding at a steady compound annual growth rate (CAGR) of 5.18%.
For Amazon sellers, this growth presents a significant opportunity. As holiday shopping ramps up this December, millions of shoppers are actively searching for new toys for Christmas 2025 and other popular holiday gifts.
To help you decide which hot toys to feature in your Amazon store, here are some of the best toys for Christmas 2025. If you do not have these specific items in stock, you can still promote similar toys and games from your inventory.
On the other hand, if you are an Amazon shopper, this list is equally helpful. These options are among the most sought-after Christmas toys for kids and can help you choose the perfect presents for your family this holiday season.
Best Christmas Toys for 2025 – Popular Holiday Toys and Amazon Best Sellers
Christmas is one of the most anticipated holidays by kids and kids at heart. If you are still looking for the hottest holiday toys or gifts for your children this holiday season, here are some of the hottest toys for Christmas 2025.
New Toys for Christmas 2025: LEGO Disney
If you are searching for one of the hottest holiday toys for Christmas 2025, the LEGO Disney Advent Calendar is anticipated to be a top choice, given the strong performance of the 2024 version. Similar to LEGO Star Wars, Advent Calendars consistently lead Q4 sales because they transform the entire month of December into a surprise-filled celebration.
Many shoppers nostalgic for retro toys may also gravitate toward classic-style sets this season. Here are some key highlights that make the 2025 LEGO Disney Advent Calendar likely to be a hit among both kids and adult fans:
Consistently High Q4 Performance: Advent calendars reliably trend year after year.
Evergreen Disney Appeal: Beloved characters attract both children and nostalgic adult fans.
Daily Surprise Builds: Kids will enjoy 24 unique mini-builds to keep excitement high throughout the month.
Annual Release Cycle: Collectors and returning buyers eagerly anticipate each year’s new designs.
New Toys for Christmas 2025: Magnetic Tiles STEM Kit
STEM building kits consistently rank among the top toys for Christmas, and magnetic tiles are one of Amazon’s best-selling STEM options, often paired with fun accessories to extend play and gifting options. The Magnetic Tiles STEM Building Kit is expected to be a favorite for Christmas 2025, thanks to its blend of creativity, education, and hands-on play.
Here are some key reasons why both parents and kids favor this toy:
Top-Ranked STEM Toy: Magnetic tiles remain a staple on Amazon’s best-seller lists.
Supports Early Learning and Creativity: Children develop fine motor skills, spatial awareness, and imaginative thinking through open-ended building activities that also encourage imaginative play, allowing kids to explore endless structures and ideas.
Screen-Free Entertainment: As screen time becomes more prevalent in children’s routines, parents are increasingly seeking out educational toys like this one.
Safe and Durable: Made from sturdy, child-friendly materials that ensure long-lasting play.
New Toys for Christmas 2025: Karaoke Microphone
Music and role-play toys experience a surge in popularity during the holidays, and the Kids Karaoke Microphone is expected to be among the most sought-after Christmas gifts. Ideal for toddlers and young children, this entertaining musical toy can transform any family gathering or holiday party into a mini performance.
Here are some reasons why this toy is anticipated to be a hit this Christmas 2025:
Holiday-Friendly Entertainment: Music toys consistently trend during the Christmas season, especially for family-oriented activities.
Perfect for Performances and Parties: Kids love singing, dancing, and showcasing their “stage” skills.
Fits the Trend of Kid-Friendly Content Creation: This toy offers a safe, offline alternative to the influencer trend that children enjoy.
Affordable and Easy to Gift: It is budget-friendly and parent-approved, making it an excellent choice for holiday gifting.
New Toys for Christmas 2025: Hover Soccer Ball
The Hover Soccer Ball 2.0 is anticipated to be one of the most exciting active-play toys for Christmas 2025. As the “Healthy Heroes” toy trend promotes movement, this indoor hover soccer set is ideal for kids who enjoy fast-paced games, even in small spaces.
Here are some key reasons why this toy is expected to be a holiday bestseller:
Aligns with the 2025 Movement-Focused Trend: Encourages physical activity and active play.
Indoor-Safe and Apartment-Friendly: Provides fun without risking damage to walls or furniture.
Perfect for Siblings and Group Play: Great for playdates, family game nights, and friendly competitions.
Parent-Approved for Physical Activity: Keeps kids active while they safely play indoors.
New Toys for Christmas 2025: Squishmallows x Hello Kitty Plush Line
The Squishmallows x Hello Kitty collaboration is expected to be one of the most sought-after Christmas 2025 collectible plush releases. It stands out among leading toy brands for Q4 collector demand.
With the ongoing popularity of the “Anime & Friends” trend, which combines kawaii aesthetics with cozy comfort, this limited-edition plush line is set to be a must-have on holiday wishlists.
Here are a few reasons why this plush collection is expected to sell out quickly:
Perfect Blend of Kawaii and Comfort: This collection aligns perfectly with the booming Anime & Friends trend, appealing to kids, teens, and adult collectors alike.
Top-Ranking Plush Brand: Squishmallows consistently dominate the plush and soft toy categories on multiple online selling platforms.
Strong Collector Market: Fans are drawn to limited editions, seasonal releases, and character collaborations, which makes this collection particularly desirable.
Toy Trends Amazon Sellers Should Anticipate in 2026
According to Spielwarenmesse’s ToyTrends 2026, the toy and games industry will be driven by two major trends: “AI Loves (to) Play” and “Creative Mindfulness.” These trends illustrate how technology and creativity are transforming the way children and even adults engage with toys.
“AI Loves (to) Play” focuses on innovative, interactive toys that listen, understand, and adapt to a child’s play style. From talking dolls to intelligent learning robots, these toys provide personalized, often screen-free play experiences while helping develop communication and problem-solving skills.
On the other hand, “Creative Mindfulness” emphasizes hands-on activities such as crafting, painting, tie-dye, and pottery, encouraging focus, self-expression, and relaxation for people of all ages.
For Amazon sellers, this translates to an increased demand for AI-powered educational toys, interactive companions, and mindfulness-based craft kits. Products that combine technology with meaningful play, or creativity with emotional well-being, are expected to perform exceptionally well as families seek toys that entertain, educate, and foster healthier play habits.
Toys and Pricing
You should offer a competitive price to outperform competitors and draw more Amazon shoppers to your store this Christmas season and the New Year. You can use an Amazon repricing software to help you automate the repricing process for your listings and maximize your sales this holiday shopping period.
Since competitive pricing is one of the factors the Amazon algorithm considers when awarding the Buy Box, it is best to optimize it with an Amazon repricer.
