As Walmart Black Friday 2024 approaches, sellers must stay ahead of the curve to tap into the massive influx of shoppers during this holiday shopping season. To turn the Black Friday event into a profit-making opportunity, Walmart sellers must prepare well and refine their approaches. This preparation is key to being more precise with your approach to the upcoming eCommerce event.
Walmart Black Friday goes beyond short-term gains. It is an opportunity for sellers to build relationships with Walmart shoppers, paving the way for long-term success on Walmart’s platform. Having insight and the right strategies for the upcoming Black Friday sale can be a stepping stone for future growth.
Here are essential tips and insights to help you prepare for Walmart Black Friday 2024.
When is Black Friday 2024? | Walmart Black Friday Sale
Black Friday is the Friday after Thanksgiving Day, marking the start of the Christmas shopping season. For 2024, the Black Friday shopping sale is on November 29, following the Thanksgiving Day celebration.
While there is still no news for early Black Friday sales similar to last year’s setup, where Walmart introduced two Black Friday events (Nov. 8 and Nov. 22), Walmart has decided to help shoppers get a head start on their holiday shopping this year. Walmart customers will be delighted to know that the retail giant will give them a head start with savings in October, allowing them to be more prepared and organized for the festive season.
“We know many of our customers are beginning to prepare for their holiday celebrations early… we’re thrilled to give customers more of what they want this holiday – more time to prepare and more opportunities to save all season long,” said Latriece Watkins, executive vice president, and chief merchandising officer, Walmart U.S.
According to Walmart, starting October 8, both physical and online stores will offer the best deals to accommodate shoppers’ early holiday needs. This Walmart Holiday Deals event will include the hottest deals and offers from various Walmart products and categories, including home, electronics, fashion, toys, and more.
The variety of products on offer will surely pique your interest. And to name a few, here are some Walmart pre-Black Friday deals shoppers can take advantage of:
- GTRACING Gaming Chair Office Chair
- Headrest for Adults and Kids, Black
- DR. J Professional HEPA Air Purifier
- 98” onn. Roku TV
- LEGO Disney Stitch Toy Building Kit
- BISSELL Little Green Pro Portable Carpet Cleaner
- Frigidaire 7.5 Cu. ft. Refrigerator, Platinum Series
Why You Should Participate in Walmart Black Friday 2024
Still unsure about joining Walmart Black Friday 2024? Here are key reasons why most online sellers participate in this massive eCommerce event.
Biggest Sale Event
Whether in-store or online, participating in Walmart’s Black Friday sale means tapping into a massive influx of shoppers seeking Black Friday deals and discounts. This can lead to a significant increase in sales volume, a compelling reason for sellers to participate.
For perspective, last year’s Black Friday global online sales increased to 8% or $70.9 billion. The heightened interest of US consumers in Black Friday sales contributed to such an increase, considering that last year’s US sales during Black Friday reached almost 17 billion, a 9% year-on-year (YoY) increase.
Enhanced Brand Exposure
Participating in the upcoming Black Friday 2024 will significantly enhance your brand exposure. With Walmart.com attracting millions of shoppers during this holiday season, many retailers and brand owners can introduce their products and brands to a broad audience seeking the best deals and discounts.
Encourage Customer Loyalty & Feedback
Participating in Black Friday 2024 will also encourage customer loyalty. Offering great deals during the sale event can help Walmart sellers convert first-time buyers into repeat customers. Additionally, Black Friday sales act as an avenue to generate more customer reviews and positive feedback, which can further improve a brand’s credibility and trustworthiness in the long run.
Clearing Inventory
Walmart’s Black Friday sale is also an excellent opportunity to move old or excess stocks. You can take advantage of shoppers’ heightened interest in clearing out older or slow-moving items by offering a discount or bundling items with other fast-moving and complementary products. Additionally, clearing your inventory during Black Friday can help you reduce storage fees.
Holiday Sales Insights
Participating in any Walmart online sales event, including Black Friday and Cyber Monday, can provide valuable insights into customer behavior, pricing strategies, and product preferences. These insights can help Walmart sellers refine their approach for future events, empowering them to make informed decisions for their business.
In summary, Black Friday 2024 offers various benefits for Walmart sellers. Online retailers, brand owners, and entrepreneurs can use increased traffic to attract new customers and drive more revenue during this busiest shopping period of the year.
How to Optimize Your Walmart Store for Black Friday 2024
Preparation is crucial for achieving success on Black Friday, just like with any other online selling venture. If you wish to increase the success rate of your Walmart Black Friday sale this 2024, here is a guide to help you prepare your store for the shopping rush.
Stock Up on Best-Selling Products
Ensure you have plenty of high-demand products in stock. To determine which products will likely be in demand this Black Friday 2024, you should review the sales trends from last year’s Black Friday or other peak seasons.
Once you’ve identified best-sellers and in-demand products, avoid last-minute restocking. Effective inventory management is critical to preventing stockouts, resulting in lost sales and unhappy customers, especially during the holiday rush.
Plan Attractive Discounts & Promotions
You should offer attractive discounts and deals to entice more Walmart shoppers to check your listings during Black Friday 2024. For instance, you can offer product bundle offers like ‘Buy 2, Get 1 Free ‘or free shipping on orders above a certain amount.
Check Customer Feedback
As part of your Walmart Black Friday sale, you should review customer feedback. If you previously participated in a Black Friday sale, you should review last year’s customer reviews and make necessary improvements for this year’s campaign.
Use this feedback to identify areas for improvement, such as product quality, shipping times, or customer service, and make necessary changes to enhance the customer experience.
Utilize Walmart Ad Solutions
Leverage Walmart’s marketplace ads to make your product or brand more visible in the Walmart marketplace. Like Amazon Ads, Walmart has its proprietary ad services for Walmart sellers to use to highlight their Black Friday promotions.
You can use these ads to promote your products in and outside the Walmart marketplace. Some of the popular Walmart advertising solutions include but are not limited to the following:
Sponsored Search: Leverage sponsored search to boost visibility and have your products appear at the top of Walmart’s search results. This can significantly increase traffic and sales during the Black Friday rush.
Onsite Display: This Walmart ad can help sellers engage targeted customers at every stage of their shopping journey.
Off-site Media: As its name would suggest, Walmart’s off-site media ad is intended to help Walmart sellers reach and influence customers while using their favorite apps and social media accounts.
Create Buzz on Social Media
Promote your Black Friday deals and special offers on social media platforms like Facebook, Instagram, and Twitter. Post engaging content, highlight flash sales, and drive traffic to your Walmart store for maximum visibility and conversions.
Enhance Product Listings
Your Walmart product listings play a crucial role in consumers’ buying decisions. When using product images, ensure they are clear, and professional and showcase the product from multiple angles.
Additionally, optimize your titles and descriptions by including relevant keywords. This will improve your visibility in Walmart’s search results, helping attract more shoppers.
Monitor and Adjust Prices
Prices can fluctuate rapidly during Black Friday, as competitors offer significant discounts. Walmart sellers who do not adjust their listing prices risk losing customers to those offering better deals.
To help you adjust your listing prices, especially if you are selling on other platforms like Amazon, you should use repricing software with PriceSync capability. This type of Walmart repricer allows for seamless synchronization of prices across multiple platforms, saving time and reducing the risk of being undercut.
Following these strategies, you’ll be well-prepared to boost sales and traffic to your Walmart store this Black Friday.
Boosting Sales Performance for Black Friday 2024
The Walmart Black Friday sale presents an exciting opportunity for Walmart sellers and multi-platform sellers to significantly increase their profit before the end of the year. By preparing your business for Black Friday 2024, you can increase engagement and improve your sales performance during this eCommerce event, leading to a potentially lucrative outcome.
The tips and insights mentioned above will be further enhanced when you utilize Walmart seller tools and software. These tools, including the Walmart repricer, feedback manager software, inventory management tools, and listing optimization software, empower you to manage your business seamlessly during Black Friday 2024.
