Tag: repricer

A New Re-pricing Feature by Amazon

Amazon has launched a new beta feature, ‘Sold by Amazon’ (SBA), available for brand owners and third-party sellers. Recently, Amazon’s pricing policies have received a lot of unwanted attention due to apparent anti-trust concerns. One such policy was the ‘price parity clause’, which advertently prevented sellers from displaying lower prices for a product in other marketplaces.

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Buy Box and positive feedback…how important is it really?

Many sellers believe that the positive feedback score and the number of total ratings are highly influential in determining who will win the all important Buy Box.
The reality is, Amazon’s algorithm considers a vast amount of parameters and data, most of which is unknown or unavailable to the 3rd party sellers. Very often there seems to be little importance to who has the higher rating.

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