Evaluating the performance of a repricing software is not an easy task. There are many factors that affect the bottom line – revenue, sold items and profit.
When looking at some of the more common metrics such as buy box share, average price, and revenue, it is important to understand what these numbers tell you about the effectiveness of your repricing software.
Many sellers believe that the positive feedback score and the number of total ratings are highly influential in determining who will win the all important Buy Box.
The reality is, Amazon’s algorithm considers a vast amount of parameters and data, most of which is unknown or unavailable to the 3rd party sellers. Very often there seems to be little importance to who has the higher rating.