For any eCommerce business, planning ahead is essential. Staying aware of important eCommerce holidays and key marketing events throughout the year ensures you’re ready for every opportunity. Whether you sell on Amazon or other platforms, an eCommerce calendar—or even a 2025 calendar highlighting holidays—can be a game-changer.
If you’re an Amazon seller, using an Amazon holiday calendar is particularly valuable. It can streamline your marketing campaigns, help you prepare for holiday shopping spikes, optimize social media posts, and schedule promotions to boost holiday sales.
A well-organized plan maximizes profits during high-traffic periods, helping you stay ahead of the competition, reach more customers, and drive sales effectively. In the fast-paced world of eCommerce, preparation is your biggest advantage.
Why an eCommerce Holiday Calendar For 2025 Matters
A 2025 calendar with holidays aims to provide online retailers and eCommerce businesses with a comprehensive overview of key dates, holidays, important deadlines, and other relevant industry events in the upcoming months.
By understanding key dates, online retailers and business owners can strategically plan promotions, sales, and marketing efforts to align with significant events. This approach helps capitalize on increased consumer spending, ultimately boosting sales and maximizing revenue.
A 2025 calendar with eCommerce holidays also provides valuable insights into seasonal trends, such as the back-to-school shopping season and other important holiday shopping events. By understanding these trends, online sellers can make data-driven decisions about their product offerings and pricing strategies.
Staying informed about current events and eCommerce trends is vital for understanding their impact on consumer behavior. By aligning with key holiday shopping events, online retailers and eCommerce businesses can gain a competitive edge, driving growth and increasing sales.
Holidays and Activities to Consider in 2025: A Must-Know for Online Sellers
In 2025, it is vital for Amazon sellers and online retailers to stay ahead of the curve and stay organized. Success in your Amazon venture or any eCommerce business depends on tracking key events like holidays, eCommerce conventions, and government deadlines that can impact sales and operations. These events include:
January 2025 eCommerce Events, Celebrations & Holidays
January offers a great chance for online sellers to dispose of some of their Q4 inventory of the previous year by providing discounts, bundles, or even rewards to attract consumers to sign up for a mailing list.
In particular, Amazon sellers can utilize this opportunity to start the year strong by offering discounts and targeting customers who are into New Year’s resolutions and the “New Year, New Me” mindset. For January, here were some of the eCommerce activities, celebrations, and holidays:
January 1: New Year’s Day
January 2: Science Fiction Day
January 11-14: NRF 2025: Retail’s Big Show
January 20: Martin Luther King Jr (MLK) Day
January 16: Get to Know Your Customers Day
January 26: Australia Day
February 2025 eCommerce Events, Celebrations & Holidays
Due to Valentine’s Day, February is often considered the month of love. Many consumers will be searching for gifts to give to their loved ones. As a seller, it is essential to be aware of popular holiday gifts such as sweets, cards, and flowers that consumers tend to buy for this gift-giving occasion.
These products can simplify your marketing campaigns, allowing you to prepare your online store for key holiday shopping events and effectively meet the needs of your target audience.
In addition to Valentine’s Day, merchants can increase their sales during the month by offering deals and discounts for other significant holiday shopping events listed on the eCommerce holiday calendar. Enhance your social media campaign by creating engaging and interactive social media posts to attract more consumers to your business.
February 1: Start of Black History Month
February 1: National Freedom Day (United States)
February 2: Groundhog Day
February 9: Super Bowl Sunday
February 14: Valentine’s Day
February 17: World Random Acts of Kindness Day
February 17: Presidents’ Day (US)
February 17: Family Day (Canada)
February 22: World Thinking Day
February 27: National Retro Day
February 28: Ramadan begins
March 2025 eCommerce Events, Celebrations & Holidays
Spring is in the air, and as the weather starts to warm up, it is an excellent opportunity for Amazon sellers to promote seasonal items such as clothing, outdoor gear, and gardening tools as part of their Amazon marketing campaigns.
A 2025 calendar with holidays will likewise highlight St. Patrick’s Day, International Women’s Day, Prosper Show, and more. In particular, you should mark on your calendar the Prosper Show, an event for advanced Amazon sellers, which will be held in Las Vegas.
For March, here are some of the activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:
March 4: Pancake Day (UK)
March 8: International Women’s Day
March 9: Start of Daylight Saving Time
March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)
March 17: St. Patrick’s Day
March 17-20: Shop Talk
March 20: First Day of Spring
March 20: International Day of Happiness
March 21: World Poetry Day
March 23: World Puppy Day
March 22: Earth Hour (8:30 PM Your Local Time)
March 25-27: Prosper Show
March 31: Deadline to file 1099s, if you file electronically.
April 2025 eCommerce Events, Celebrations & Holidays
Earth Day is also celebrated in April, allowing Amazon sellers to promote eco-friendly products and sustainable living. You can employ multiple marketing strategies for this month to drive sales to your business.
Social media marketing is one of the most effective marketing strategies to complement your other holiday campaigns.. Launching a social media marketing campaign can benefit your business with consumers spending more time on social media..
For April, here are some of the eCommerce activities, celebrations, holidays, and tax deadlines you should mark on your sales calendar or eCommerce holiday calendar 2025:
April 1: April Fools’ Day
April 11: National Pet Day
April 15: World Art Day
April 18: World Heritage Day
April 22: Earth Day
April 28: National Superhero Day (US)
May 2025 eCommerce Events, Celebrations & Holidays
May is a busy month for online sellers, with Mother’s Day and Memorial Day being two of the most significant events.
Mother’s Day provides an opportunity to promote gifts and products that showcase love and gratitude towards mothers and caregivers. Memorial Day, on the other hand, is a time to remember and honor the sacrifices of the men and women who have served in the military.
Additionally, if you wish to discover what works for your business, you can join the Seller Summit 2025. This workshop-based event aims to help you grow your Amazon business and will be held in Florida. You can also check the World Retail Congress at the Hilton Park Lane, London.
For May, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2025 eCommerce holiday calendar:
May 1-5: Labor Day in China
May 3: National Fitness Day
May 4: Star Wars Day (“May The Fourth be with You”)
May 4: World Laughter Day
May 5: Cinco de Mayo (US)
May 5: African World Heritage Day
May 5: Early May Bank Holiday (UK)
May 6-8: Seller Summit
May 11: Mother’s Day
May 12-14: World Retail Congress
May 17-18: World Baking Day
May 25: National Wine Day
May 26: Memorial Day (US)
May 26: Spring Bank Holiday (UK)
May 30: National Creativity Day
June 2025 eCommerce Events, Celebrations & Holidays
June is an excellent opportunity for online sellers to promote Father’s Day gifts and products related to summer activities such as barbecuing, gardening, and camping.
Furthermore, you can also take advantage of this month’s activities by establishing a network and learning more about the retail industry. Although not a public holiday, you can attend the Retail Innovation Conference & Expo to be held in Chicago and the eCommerce growth conference held in New York.
For June, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2025:
June 1: Pride Month Begins
June 4-6: Retail Innovation Conference and Expo
June 14: Flag Day (US)
June 15: Father’s Day
June 18-20: The Outdoor Retailer Snow Show
June 19: Juneteenth
June 20: First day of summer
June 24-26: Commercenext Growth Show
June 30: Wimbledon Tennis Championship starts
July 2025 eCommerce Events, Celebrations & Holidays
July offers a prime opportunity for online sellers to promote Independence Day sales, a major holiday that drives consumer interest. Shoppers will be seeking products like flags, decorations, and patriotic-themed clothing to celebrate the occasion.
July presents a prime opportunity for brand owners and online entrepreneurs to showcase their products on Amazon, as Amazon Prime Day usually occurs during this month. To capitalize on this highly anticipated eCommerce event, you should organize your inventory as early as April to ensure timely shipping to Amazon warehouses and avoid last-minute hassles.
For July, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2025:
July 1: Canada Day
July 2: Made in the USA Day
July 4: Independence Day (US)
July 6: International Kissing Day
July 7: Global Forgiveness Day
July 7: World Chocolate Day
July 15–16: Amazon Prime Day*
July 14: Bastille Day (France – National Holiday)
July 20: National Ice Cream Day (US)
July 30: International Friendship Day
*The Amazon Prime Day date indicated above is predicted based on trends but subject to confirmation.
August 2025 eCommerce Events, Celebrations & Holidays
Compared to other months, August is a relatively slower month for eCommerce. However, online sellers can maximize their marketing campaigns with back-to-school sales, summer clearance events, and National Sisters Day promotions.
Take advantage of eCommerce-related conferences to boost your business’s profitability. For example, eTail’s eCommerce and omnichannel conference will be held in Boston, offering valuable insights and strategies for growth.
For August, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:
August 3: National Sisters’ Day (US)
August 8: International Cat Day
August 9: National Book Lovers’ Day (US)
August 11-14: eTail eCommerce Conference
August 19: World Photography Day
August 19: World Humanitarian Day
August 21: World Senior Citizens’ Day
August 26: International Dog Day
August 25: Summer Bank Holiday (UK)
September 2025 eCommerce Events, Celebrations & Holidays
September is a busy month for eCommerce, with Labor Day being one of the most significant events. Labor Day provides an opportunity to promote end-of-summer sales, clearance events, and back-to-school products.
For September, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar 2025:
September 2: Labor Day (US & Canada)
September 5: National Football League (NFL) season begins
September 8: International Literacy Date
September 14: Grandparents’ Day
September 10: World Suicide Prevention Day
September 11: Patriot Day
September 13: Positive Thinking Day
September 20: Oktoberfest Begins
September 22: Last Day of Summer Season
September 27: World Tourism Day
September 30: International Podcast Day
October 2025 eCommerce Events, Celebrations & Holidays
October is a perfect time for online sellers to promote Halloween costumes, decorations, and spooky merchandise. With Columbus Day also celebrated in October, sellers can attract customers by offering additional discounts and promotions.
In addition to promoting products online, you can participate in eCommerce shows, such as the White Label Expo. This eCommerce event is an ideal opportunity for sellers and business owners to expand their network.
For October, here are some of the eCommerce activities, celebrations, and holidays online retailers should mark their eCommerce holiday calendar 2025:
October 1: International Coffee Day
October 1: World Vegetarian Day
October 4: World Animal Day
October 5: World Teachers’ Day (UNESCO)
October 10: World Mental Health Day
October 13: Canadian Thanksgiving Day
October 13: Indigenous Peoples’ Day (US)
October 13: Columbus Day (US)
October 16: World Food Day
Oct 16-17: White Label Expo
October 31: Diwali (also called Deepawali or Deepavali)
October 31: Halloween
November 2025 eCommerce Events, Celebrations & Holidays
November is a busy month for eCommerce, with Amazon Black Friday being one of the year’s most significant shopping events. Amazon sellers can capitalize on these holiday shopping events by offering customers discounts, promotions, and special deals.
It is the best time to pump up your marketing campaigns, especially Black Friday social media posts, to drive sales. As part of your marketing efforts, you can also introduce a free shipping campaign for November.
For November, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar to improve their marketing efforts:
November 1: Start of National Native American Heritage Month
November 2: Daylight Saving Time ends
November 11: Veterans Day and Singles’ Day
November 11: Remembrance Day (Canada – National Holiday)
November 13: World Kindness Day
November 27: Thanksgiving (US – National Holiday)
November 28: Black Friday
November 29: Small Business Saturday
December 2025 eCommerce Events, Celebrations & Holidays
December is the busiest month of the year for eCommerce, with the holiday season being a critical period for online shopping. Cyber Monday, Hanukkah, Christmas, and New Year’s Eve are some of the most significant December events, allowing sellers to promote gift-giving products, decorations, and seasonal merchandise.
Include a strong focus on social media marketing in your marketing calendar for December. While Christmas is the month’s main holiday, expand your marketing campaigns to cover other key holidays that resonate with your target audience.
For December, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2025 eCommerce holiday calendar:
December 1: World AIDS Day
December 1: Cyber Monday
December 2: Giving Tuesday
December 3: Make a Gift Day (US)
December 3: Green Monday
December 21: First day of winter
December 24: Christmas Eve
December 25: Christmas
December 14-22: Hanukkah
December 26: Kwanzaa begins
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
Maximizing Sales With the Help of an eCommerce Calendar
A 2025 calendar with holidays is an essential resource for Amazon sellers and online entrepreneurs. It provides a clear overview of key dates and events that influence consumer behavior and drive sales.
This 2025 calendar with holidays allows business owners to carefully plan their strategies and take advantage of increased consumer spending during holidays and peak seasons. Online sellers can stay ahead of the competition by anticipating changes in consumer behavior by identifying upcoming holidays and celebrations.
From an Amazon seller’s perspective, anticipating shifts in consumer behavior and trends enables sellers to coordinate their strategies with significant events and holidays, such as Christmas, Amazon Prime Day, Amazon Black Friday, and Cyber Monday.
The 2025 eCommerce calendar is a crucial tool for any Amazon business aiming to stay competitive in today’s fast-paced online marketplace. While not exhaustive, the listed events and holidays offer a strong foundation for planning and preparing for the year ahead.
