AI Game Theory Repricer

Self-learning intelligent repricing, inspired by Game Theory principles.​

Repricing on Amazon with Game Theory​

The Game Theory approach to repricing on Amazon is the only way to guarantee you are always optimally priced for profit, under the specific competitive circumstances for each product you sell.


Selling on Amazon is a “game” with multiple players all trying to get their share. This will often cause aggressive price changes, destroying profit margins. Our AI powered Game Theory Repricer detects competitor behavior and automatically applies the best strategy for the specific situation, maximizing profit while avoiding price wars. ​


In situations where you feel the Artificial Intelligence Repricer is not making the right price decisions for you, you can always switch to any one of our alternative (more basic) repricing methods that are “Rule Based” and include rules such as “Match lowest FBA”, “Match Buy Box Price” and more.


You can set up our repricer to automatically react once a specific condition is met. This includes time of day, competing against SFP, a specific seller on the ASIN, suppressed Buy Box, and more…

How It Works?

Easy Set Up

Setting up a repricing solution can be complicated and time consuming.
Seller Snap has made every effort to make this process as quick and easy as possible.

Amazon Repricing Tools

All the repricer needs in order to start repricing, are your min and max prices for each listing. No additional settings or configurations are required.

You can set your min and max price in the dashboard or upload in bulk, using a CSV file. Premium users can also use our open API to upload min and max prices, costs and more.

SellerSnap Amazon Repricing Tools

Alternatively, you can provide Seller Snap with your cost and desired markup and the system will automatically calculate your min and max  prices, taking your cost and Amazon fees into account. The system will automatically update your min and max  prices whenever there is a change in costs or Amazon fees.

After setting your min and max prices, all you need to do is choose which listings you want to reprice and sit back while Seller Snap’s Game Theory Repricer automatically starts adjusting your pricing to maximize profit.

Start repricing today with The Game Theory Amazon Repricer