Amazon Black Friday is a highly anticipated eCommerce event by online sellers and shoppers alike. During this Black Friday shopping season, shoppers look for the best Black Friday deals and promos to maximize their budgets and purchase the items on their shopping lists.
On the other hand, Black Friday is not just a discount opportunity for consumers but also a chance for Amazon sellers to significantly increase their sales. By refining their Black Friday marketing strategies, sellers can tap into the surge of shoppers and see substantial growth in their Amazon business, which is both exciting and rewarding.
In this article, we will discuss tips for Amazon sellers, especially newbies, to enhance their Black Friday marketing tactics and improve the results of their overall Black Friday campaign.
Why Should Amazon Sellers Participate in Black Friday 2024?
Amazon Black Friday 2024 presents a prime opportunity for sellers to boost profits. This annual shopping event is one of the most lucrative in eCommerce, offering several compelling reasons to participate.
First, the heightened consumer demand during Black Friday is unparalleled. In 2023, U.S. online sales on Black Friday hit a record-breaking $9.8 billion, reflecting a 7.5% increase from the previous year.
This increased Black Friday sales performance underscores consumers’ high buying intent during this period, and Amazon sellers who take advantage of this event stand to benefit from a significant boost in traffic and sales conversions.
Secondly, price-sensitive shoppers are drawn to Black Friday for discounts, which leads to higher sales volumes. For example, retailers who offered discounts of up to 35% in 2023 experienced a significant increase in sales. Consumers are motivated by the opportunity to save on items they have been interested in throughout the year.
Another compelling reason to participate in Black Friday 2024 is the potential for inventory clearance. Amazon sellers can leverage Black Friday to clear out their excess stocks or seasonal items. By offering discounts or product bundles, sellers can effectively free up their warehouse space and reduce their Amazon storage fees.
Finally, Black Friday participation also benefits brand visibility and customer relations. Offering excellent Black Friday deals and delivering a positive shopping experience encourages long-term customer loyalty, repeat business, and improved seller ratings on the Amazon platform.
When is Black Friday 2024?
Traditionally, Black Friday falls on the day after Thanksgiving Day in the United States. For 2024, Amazon’s Black Friday sale is on November 29. This eCommerce shopping event usually marks the start of consumers’ holiday shopping activities.
It is when online shoppers eagerly look for the best deals and offers, from Black Friday through Amazon Cyber Monday and up to Christmas holiday sales. Participating in this event can significantly boost your sales and visibility, so it’s worth the effort!
7 Black Friday Secrets Amazon Sellers Don’t Want You to Know
Amazon Black Friday is not just another sale—it is the most active shopping period of the year, offering huge opportunities for sellers, online retailers, and brand owners alike.
With intense competition, it’s crucial to use the right Black Friday marketing tactics and strategies to stand out. Here are seven insider tips that your competitors don’t want you to know, giving you the edge you need to succeed this Black Friday.
1. Plan Your Black Friday Discounts Ahead of Time
Planning your Black Friday discounts and offers ahead of time is essential when creating an optimal pricing strategy for Black Friday 2024. Introducing untested price discounts at the last minute can be risky, potentially leading to missed profit opportunities or reduced profit margins.
What to Do:
• Plan your discounts strategically by creating a calendar that outlines which products get discounted and when. Consider offering more significant discounts on slow-moving items or products with higher profit margins.
This approach can also be applied to other key shopping events, such as Cyber Monday sales, Amazon Prime Day, and the Christmas season. If possible, you can also offer early Black Friday deals and discounts to attract more customers to your store.
• Leverage an Amazon repricer to help you identify the most competitive price point for your Black Friday items. Sophisticated repricing software like Seller Snap can automatically adjust listing prices in real-time, keeping prices competitive without manual intervention or price changes.
An AI repricer can quickly analyze multiple relevant factors, including the competition’s pricing, competitor behavior, and overall marketplace scenarios, to adjust your listing prices and ensure they remain competitive, especially during peak seasons like Black Friday.
Example: For instance, if you’re selling a popular home and kitchen item, you can set a target discount, let’s say 12%. By using an Amazon repricer, you can ensure that necessary adjustments are made if a competitor lowers their discount price to 14%. With the help of automated repricing software, your product will automatically adjust to match or beat that offer without requiring any manual changes.
Pro Tip: Leveraging the pre-defined rules within repricing software allows you to craft personalized Amazon repricing strategies ideally suited to your Amazon business and automate the repricing process.
2. Optimize Product Listings with Holiday Keywords
Search traffic on Amazon spikes during Black Friday sales, so you should optimize your product listings and incorporate holiday keywords. Proper listing optimization can contribute to higher search ranking during Black Friday 2024.
What to Do:
• When updating your listing for Black Friday sale, ensure that product titles and descriptions include holiday-specific keywords like “Black Friday gift.”
However, it is worth noting that you should not excessively optimize your product titles. Amazon has set specific rules for adding product titles. Amazon product titles should be clear, capture the essence of the products, and effectively promote your listings.
• Similarly, you should optimize the Amazon product detail page bullet points. Ensure that bullet points clearly mention Black Friday-related promotions and any special features that align with Black Friday shopping needs.
Example: If you sell wireless mice for PCs or laptops, update your title to something like “Wireless Bluetooth Mouse with RGB— Black Friday Gift.”
Pro Tip: By strategically incorporating keywords like “Prime Black Friday,” you can effectively attract Amazon Prime members looking for swift delivery options.
3. Leverage on Amazon Deals and Coupons
Another effective Black Friday marketing strategy that helps increase engagement and sales during the Black Friday period is using deals and discount coupons. Amazon sellers should maximize Amazon Deals, including Lightning deals and coupons, to help create a sense of urgency among Amazon shoppers, particularly those looking for bargains.
As a reference for your discount offers, it’s worth noting that last year’s average Black Friday discount was about 31%. However, you should never sacrifice your profit margin when offering Black Friday discounts.
What to Do:
• Schedule Amazon Lightning Deals for high-demand products that are already best sellers or seasonal favorites. To increase the success of your Amazon Deals, you can combine them with Amazon Coupons, making the deals stand out even more in search results.
Example: If you plan to sell kitchen products this Black Friday 2024, consider scheduling a Lightning Deal and offering a 10-15% off coupon. Combining these promotions often leads to higher conversion rates.
Pro Tip: Don’t miss Amazon’s incredible Lightning Deals, especially during major events like Black Friday. These deals get extra visibility, so seize the opportunity to showcase some of your amazing offers!
4. Prioritize Inventory Management
With the surge in demand during Black Friday sales, monitoring your inventory closely is crucial. Stock shortages could result in missed sales and a drop in your Amazon rankings. Effective inventory management should be a top priority for Black Friday 2024 success.
What to Do:
• With the help of inventory management software and other relevant Amazon seller tools, you can forecast your inventory needs based on last year’s data or similar Amazon sales events. For instance, if electronics were high-demand items the previous year, you can prepare extra stocks for these items to avoid stockouts.
Example: If you sold 300 units of your product last Black Friday sale, plan to have at least 350-400 in stock this year. It ensures that your Amazon business can accommodate increased traffic and potential higher demand for the said popular item last year.
Pro Tip: Monitor your product performance in real-time during the Black Friday event. This will enable you to swiftly make necessary inventory and price adjustments as needed. Leveraging automated repricing software is your key to staying ahead of the competition for seamless real-time price adjustments.
5. Create Bundled Offers
Amazon shoppers love product bundles. Creating product bundle offers can further increase your Black Friday sales this year. Offering more value than single-item listings through bundles will surely make your products or brand stand out. Other sellers widely use this Black Friday marketing tactic to increase their average order value (AOV).
What to Do:
• For starters, you can concentrate on offering complementary products to help Amazon shoppers make decisions more quickly. Furthermore, pricing your product bundles attractively can attract more shoppers during Black Friday. Try to emphasize the clear savings consumers will get from your bundle offers compared to purchasing items separately.
Example: To create a product bundle offer, you should start with complementary items. For instance, if you sell sunscreen, bundle it with moisturizer or a relevant beauty product.
Image Adapted from Amazon.com: Screenshot of Amazon Products Detail Page – Frequently Bought Together; Retrieved Oct. 3, 2024, From https://amzn.to/3wQadUO
Pro Tip: As mentioned earlier, highlight the savings shoppers will get when purchasing a product bundle. You can include it in the product title and description (e.g., “Save on this Black Friday Beauty Bundle”) to make it more appealing to deal-conscious buyers.
6. Leverage Social Media to Amplify Your Black Friday Campaign
While Amazon offers Amazon Ads to improve traffic and engagement to your listings, you can also utilize the power of social media to enhance your Black Friday marketing campaign further. Top social media platforms like Facebook, Instagram, and TikTok are powerful tools for driving traffic to your Amazon listings during Black Friday.
You can build awareness and excitement around your Black Friday deals and offers by creating engaging content, running targeted ads, and interacting with your social media followers.
What to Do:
• When it comes to promoting your Black Friday deals on the mentioned social media platforms, variety is key. Consider using a mix of strategies such as countdown posts, teasers, and sneak peeks to keep your audience engaged and excited.
Example: Run a teaser or countdown campaign on social media platforms like Instagram or Facebook. On each post, share a link to your Amazon store to drive traffic and engagement. If possible, include hints at special discounts.
Pro Tip: Harness the full potential of social media by leveraging trending hashtags such as #BlackFridayDeals, #AmazonBlackFriday, and other niche-specific tags. This will amplify your reach and help you connect with a broader audience in the social media landscape.
7. Maximize Your Efficiency with Amazon Seller Tools
In the previous discussions, the proven effectiveness of Amazon seller tools and other resources has been emphasized. These software tools have a track record of enhancing business efficiency and strategy accuracy. Automating crucial tasks such as Amazon repricing, keyword tracking, and inventory management frees up your time to focus on scaling your business rather than getting bogged down in manual details.
What to Do:
• Start automating essential Amazon tasks like repricing and inventory management using Amazon Seller tools. AI repricing software can adjust prices automatically and in real-time without constant manual updates.
• On the other hand, you can depend on seller tools like SkuVault and InventoryLab to help track stock levels and predict when to reorder, ensuring you do not run out of stock during Black Friday 2024.
Example: Since Black Friday sale events are highly competitive, many sellers will try to undercut others. Repricing software can help automate the repricing process while preserving your profit margin.
Pro Tip: Avoid Amazon price wars to safeguard your profit margin. By leveraging advanced repricing software with rule-based and automated repricing capabilities, you can take charge of your Amazon repricing strategies and stay ahead of the competition.
Achieving Black Friday Success with Strategic Planning and Automation
As Amazon Black Friday approaches, sellers should stay focused on the key strategies discussed. Applying these simple yet effective tips can maximize your success during this crucial sales event.
By planning your discounts, optimizing your product listings with holiday-specific keywords, and utilizing Amazon seller tools like repricers and inventory management software, you’re not just participating in Black Friday—you’re setting yourself up to excel in one of the year’s most competitive shopping events.
Do not let the holiday rush overwhelm you. Implement these proven strategies to stay ahead, capture more sales, and boost your brand’s visibility.
