Halloween 2025: How to Sell More Products During Amazon Holiday Sale

The Amazon holiday sale does not officially start with Black Friday or Christmas; it begins in October with Halloween. Often seen as the unofficial kickoff to Q4, Halloween 2025 presents an early opportunity to capture seasonal spending, build momentum, and position your Amazon store for success through November and December.

By selecting the right Halloween products, optimizing listings, and adjusting pricing strategies, third-party sellers can turn the Halloween sale into a significant profit driver. This article will walk you through Halloween 2025 strategies to help you succeed during the Amazon holiday sale season.

Why Halloween Matters for Amazon Holiday Sales

Halloween is not just a small niche; it serves as the launchpad for the Q4 retail sprint. For Halloween 2025, U.S. consumers are projected to spend $11.7 billion on Halloween products. This significant holiday spending underscores Halloween’s substantial potential for online sellers and entrepreneurs.

For Amazon sellers, this surge in seasonal demand presents two key opportunities:

Strong Q4 Kickoff: Capturing Halloween sales can set your store up for momentum before the holiday rush begins. These early wins can improve cash flow and seller rankings as you head into November.

Upselling into November–December: Halloween shoppers are already in “holiday mode,” making it easier to cross-promote items such as Thanksgiving décor or even a Christmas tree.

Best Halloween 2025 Product Categories to Sell on Amazon

Halloween shopping covers a broad range of products, but three categories consistently stand out: costumes, decorations, and candy. For Amazon sellers, each of these categories offers unique opportunities to capitalize on seasonal demand and increase visibility during the Amazon holiday sale.

1. Costumes and Accessories

Costumes are one of the top spending categories every Halloween. The National Retail Federation (NRF) reported that consumers were projected to spend $4.1 billion in 2024. As Halloween night participation continues to grow and new trends emerge, spending on costumes is anticipated to rise even further in 2025.

When selling costumes and accessories, consider the following options:

• Kids and Adults: With many buyers now shopping for costumes that work for the whole family, classic characters like witches, vampires, and superheroes remain popular. Alternatively, trending characters from blockbuster movies and shows can create temporary spikes in demand.
• Pet Costumes: The trend of dressing up pets for Halloween is a strong one. In 2024, consumers were expected to spend over $0.7 billion on pet costumes alone, indicating significant growth in this niche. Sellers can anticipate even greater opportunities in Halloween 2025 as this category continues to expand.
• Accessories: Items like wigs, masks, makeup kits, and props are consistently in demand during Halloween. For Amazon sellers, these accessories can serve as add-ons, increasing average order value and allowing for bundling with costumes or themed sets.

Home and Party Decorations

With many shoppers decorating for a Halloween gathering at home or in their community, Halloween has become just as much about creating the right atmosphere as it is about costumes. 

Online shoppers consistently invest in decorations that transform their homes and party spaces into festive and spooky environments,  whether it is for a neighborhood party or a small gathering with friends.

For the upcoming Amazon holiday sale, sellers should explore high-demand Halloween products within the home and party decorations category, especially the following:

• Indoor and Outdoor Decor: Items such as string lights, inflatable lawn displays, wall stickers, fog machines, and table centerpieces remain popular choices for themed celebrations. Many shoppers aim to create a home that feels like a haunted house, driving seasonal demand.
• Reusable Products: Offer shoppers higher-quality decorations, designed for multiple years, and appeal to customers seeking long-term value.
• Bundled Sets: Offering decoration bundles (such as a combination of wall stickers, lights, and props) provides convenience for buyers while also increasing profit margins for sellers. Popular costume sellers, such as Spirit Halloween, have demonstrated that bundled packs or kits effectively boost both visibility and sales.

Candy and Treats

Candy is an essential part of Halloween, with families and communities ensuring they are well-stocked for trick-or-treaters. During this particular Amazon holiday sale, sellers can also tap into strong demand for candy and treats, including the following:

• Bulk Packs: Large assortments of candy are in high demand as households prepare for Halloween games and the influx of trick-or-treaters in their neighborhoods. 
• Premium or Niche Treats: Organic, allergen-free, or uniquely packaged candies attract health-conscious parents and niche shoppers.
• Exclusive Offers: Seasonal flavors or special packaging (like pumpkin spice varieties or Halloween-themed wrappers) encourage impulse purchases and repeat orders.

Optimizing Listings for Halloween Sales

With the Amazon holiday sale underway and Halloween 2025 approaching, it is an ideal time to refine your Amazon listings. A well-optimized listing increases visibility and helps convert seasonal shoppers into buyers. Here are some practical tips to get your Amazon listings ready for the holiday rush. 

Keyword Strategy  

Incorporate seasonal keywords such as “Halloween decorations,” “kids’ costumes,” and “Amazon holiday sale” into your product titles, bullet points, and backend search terms. Utilize keyword tools such as Google Keyword Planner, SEMrush, or Ahrefs to identify trending queries as October approaches.

High-Quality Images

Do not rely solely on plain product images when uploading your product photos. Pair them with lifestyle shots that bring your products to life. For instance, add images of children trick-or-treating, festive living rooms, or candy bowls by the door. This helps shoppers imagine your products in their own homes and increases the likelihood of conversion.

Urgency and Scarcity  

Create a sense of urgency by including phrases like “limited stock” or “Halloween 2025 edition.” This seasonal fear of missing out (FOMO) can encourage conversions as customers realize these items might not be available year-round.

A+ Content

Leverage A+ Content to highlight product bundles, cross-sell related items, and educate buyers on how your products can enhance their Halloween celebrations.

Strategic Pricing During the Amazon Holiday Sale

Pricing is crucial for maximizing Halloween sales. Since most online shoppers purchase costumes and decorations during the holidays, it is essential to plan for both early-bird buyers and last-minute shoppers. Here are some proven pricing strategies you can implement for Halloween 2025:

Early Season Pricing: Offer competitive prices or launch special deals in late September to attract buyers.

Last-Minute Pricing: Increase prices in mid-to-late October when demand surges, especially for Halloween costumes and accessories.

Bundles and Multipacks: Combine products to maximize profit margins (e.g., costumes and accessories, or candy multipacks).

To remain competitive, successful Amazon sellers often turn to automated repricing. By using an Amazon repricer, you can adjust prices in real-time without the need for constant manual updates.

Modern repricing software, powered by AI, fine-tunes your listing prices based on various factors, including competitor behavior, demand trends, inventory levels, and overall market conditions.

Instead of manually changing prices during Halloween 2025, AI repricers help keep your listings competitive while protecting your profit margins.

Advertising Tips for Halloween Products

While competitive pricing is crucial during the Amazon holiday sale, enhancing visibility often relies on effective advertising that taps into the Halloween spirit. Amazon Ads can help you capture attention, drive traffic, and generate interest in your Halloween products. Here are some effective advertising strategies to kick off your seasonal campaigns:

Sponsored Products with Seasonal Keywords

Amazon Sponsored Products is one of the most effective advertising types for increasing visibility and brand awareness. It places your listings directly in search results and on product detail pages.

To maximize results, target high-traffic seasonal keywords such as “Halloween costume for kids” or “Halloween decorations for home.” Since these terms peak in early to mid-October, launching your campaigns at the right time is crucial.

Sponsored Display for Cross-Selling

Use Sponsored Display ads to feature your products on competitor detail pages. For example, you can showcase costume accessories alongside complete outfits. This strategy leverages strong buyer intent and positions your products as natural add-ons.

Social Media Tie-Ins

Halloween is one of the most shareable seasons. Platforms like Facebook, TikTok and Instagram thrive on trending content such as DIY costumes and spooky home transformations, making them powerful channels for driving traffic back to your Amazon listings. Even short, creative posts with direct links can enhance visibility and increase conversions.

Coupons and Lightning Deals

Coupons attract attention by displaying instant savings in search results, which encourages higher click-through rates. While Lightning Deals can be more costly, they are particularly effective in late October for creating a sense of urgency and quickly moving inventory.

Halloween 2025: The Launchpad for Your Amazon Holiday Sale

Halloween night is a key opportunity that kickstarts the entire holiday sales season on Amazon. Sellers who capitalize on this early demand can position themselves for strong performance in the fourth quarter.

To effectively capture both Halloween shoppers and the ensuing demand in November and December, focus on the right product categories, optimize your listings, set prices strategically, and run well-timed advertising campaigns.