Amazon Prime Day 2022 is fast approaching. Both Amazon sellers and shoppers alike are gearing up for Amazon’s annual shopping event as early as today. The forecasted two-day shopping event is expected to bring hot deals and discounts to consumers worldwide.
If you are new to Amazon, either as a third-party merchant or shopper, here are some things you should know about Amazon Prime Day and things you can expect from the upcoming Prime Day 2022.
What is Amazon Prime Day?
Amazon Prime Day is a global shopping event created by Amazon to commemorate its 20th birthday. It started on July 15, 2015, and was initially participated by nine countries, including the U.S., Canada, the UK, Japan, Italy, France, Spain, Germany, and Austria.
In 2017, the first Amazon Prime Day lasted more than 24 hours. What used to be a one-day event was extended by Amazon.
During the said year, Amazon Mexico and Amazon Japan participated in the Amazon Prime Day sale. Such participation and discount offer resulted in a 50% growth in consumer purchase compared to the previous year.
It is expected that Amazon Prime Day 2022 will be participated in by more than 20 countries. This year’s Prime Day sale will likely include deals from the United States, the United Kingdom, the United Arab Emirates, Turkey, Saudi Arabia, China, Singapore, Japan, Belgium, Austria, Germany, France, Spain, Portugal, Italy, Luxembourg, the Netherlands, Mexico, Brazil, and Australia.
How to Participate in Amazon Prime Day Sale
The Amazon Prime Day sale is a highly anticipated event for both Amazon sellers and shoppers alike. To help participate in the annual Amazon sale event, here is what you should know:
Amazon Prime Day for Shoppers
If you are an online shopper looking to maximize the Prime Days sale, it is best to sign up for Prime membership. While there are non-Prime deals on Amazon during the said event, Prime Day deals still offer the best savings and discounts.
To sign up for Amazon Prime, you simply follow these simple steps provided by Amazon:
Step 1: Go to Amazon Prime.
Step 2: Once redirected, tap on the sign-up button.
Step 3: Once redirected, simply follow the on-screen instructions.
As of the current writing, the price of the monthly Prime membership is $14.99 per month, and the cost of the annual Prime membership is $139.00 per year.
Amazon Prime Day for Sellers
For a third-party merchant to offer Prime-exclusive discounts, they must meet all regular eligibility criteria, apart from the succeeding criteria highlighted by Amazon:
Image Source: Amazon Seller Central
When is Amazon Prime Day 2022?
The tech giant has confirmed that Amazon Prime Day 2022 will happen in July, sticking to its traditional schedule. In retrospect, the COVID-19 outbreak prompted Amazon to make some changes to Amazon Prime Day 2020 and Amazon Prime Day 2021. The aforementioned events had been moved to October and June, respectively.
For reference, here are the dates from previous Amazon Prime Day years:
- Prime Day 2015: July 15
- Prime Day 2016: July 12
- Prime Day 2017: July 11 to 12 (start of 2-day event)
- Prime Day 2018: July 16 to 17
- Prime Day 2019: July 15 to 16
- Prime Day 2020: Oct. 13 to 14 (amidst COVID-19 pandemic)
- Prime Day 2021: June 21 to 22 (amidst COVID-19 pandemic)
Potential Amazon Prime Day Deals and Discounts
The deals and discounts for the upcoming Prime Day 2022 are not fixed; product sales and discounts may vary from one marketplace to another. Prime Day sales and discounts also vary depending on the product category of an item.
However, as a point of reference, we can use the previous Prime Day events and other Amazon shopping events such as Black Friday and Cyber Monday, to give us a heads up on the deals we can expect for this year’s Prime Day event.
Amazon shoppers may see other discount deals from last year’s best sellers. Some of the top-performing products from Amazon Prime Day 2021 included the following:
Amazon shoppers may also observe discount offers for the current Amazon Best Sellers under the Amazon devices and Accessories category come Prime Day 2022 in July.
Amazon Prime Day Shopping Tips
In order to get a sneak peek or advance notice of potential Prime Day deals, you should download the Amazon smartphone app and sign up for alerts. Following Amazon Prime Day 2022, you can also utilize the smartphone app to create a “Watch this deal” list. Thus, giving you a heads up when a deal is about to go live.
Alternatively, you can also install the free Amazon Assistant plug-in for your browsers, including Firefox, Internet Explorer, Edge, Safari, and Google Chrome. The plug-in can help you quickly compare products and their accompanying listing price.
How Sellers Should Prepare for Prime Day 2022
Apart from securing Prime Day sale eligibility, Amazon sellers should also consider other aspects of their business to prepare for the upcoming Amazon Prime Day 2022. Here are some tips on how Amazon sellers can prepare for the forthcoming Amazon Prime Day sale.
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Secure Inventory
Amazon sellers should send their FBA inventory on time. Prime Day FBA inventory items should arrive at Amazon fulfillment centers by June 20, 2022. Ensure that inventory items are adequately checked for defects before sending them to the Amazon warehouse to avoid or mitigate Amazon returns.
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Offer Amazon Coupons
The power of Amazon coupons should not be overlooked, especially during Amazon sale events. It can be a powerful marketing tool to increase your Amazon Prime Day sales. Offering coupons for particular items can help attract more shoppers.
According to a survey, almost 70% of consumers purchased items they weren’t originally planning to purchase because of a coupon. Additionally, most millennials cannot complete a purchase without finding a deal or offering online.
Therefore, affirming the marketing command of promotional offers such as Amazon coupons.
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Create Promotions
Unlike other platforms, Amazon provides sellers with various marketing tools. Apart from offering Amazon coupons to shoppers this Prime Day 2022, you can also create promotions to increase engagement and conversion.
Promotions can help your products stand out from the competition. It can likewise motivate both existing and new customers to purchase your products. Some of the options you can choose when creating promotions include:
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- Percentage-off
- Buy One, Get One Free
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Maintain a Competitive Listing Price
Whether it is Amazon Prime Day or not, sellers are encouraged to maintain a competitive price for their listings. For one, a competitive price can entice more shoppers to check your listings, consequently resulting in better sales.
Secondly, a competitively priced item on Amazon would mean higher chances of winning the Amazon Buy Box. Sellers should understand that competitive price is one of the factors the Amazon algorithm considers when awarding the Buy Box.
You can use an Amazon repricer to achieve a competitive advantage when it comes to product pricing. An AI repricer is an ideal Amazon seller tool for high-volume sellers. It can automate the pricing process after considering important factors such as competitor price change, behaviors, and overall market condition.
Leveraging The Amazon Prime Day Event
Both shoppers and sellers alike can benefit from Amazon Prime Day 2022. The deals and discounts can help shoppers save money, while the Prime Day offers can help increase engagement and sales conversion for sellers.
The effective use of the marketing tools, on-site and off-site Amazon tools, can help sellers have a successful Prime Day sale in 2022. In particular, sellers should prepare their inventory and listings to entice more shoppers to check their products and avoid cart abandonment.
