The Walmart marketplace repricer is a powerful tool that can help you not only stay competitive but also thrive in the challenging eCommerce landscape. Its ability to significantly enhance your Walmart business provides a sense of reassurance and confidence. 

To understand the intricacies of repricing software in eCommerce, we’ll explore what a Walmart repricing software is and offer tips on choosing the right repricer for your Walmart business or eCommerce business in general. 

What is a Walmart Repricer?

A Walmart marketplace repricer is a tool that automatically adjusts the prices of items in your catalog based on specific rules you set. Its primary function is to help sellers maintain competitive pricing and maximize profit by responding to various triggers.

Factors Influencing Repricing on Walmart

The Walmart repricer adjusts prices based on different factors. These include competitor pricing, product demand, inventory levels, and profit margins.

Competitor pricing is a crucial factor that the Walmart repricing software considers when adjusting listing prices. It is the key to determining whether to match or undercut competitors, ensuring a strong and competitive positioning in the market.

Similarly, the inventory levels and product demand also play pivotal roles. The repricer’s understanding of product seasonality, popularity, and availability is crucial for optimizing pricing and ensuring profitability.

Lastly, profit margin is a major factor. The repricer adjusts listings to meet the seller’s desired profit levels, balancing competitiveness and profitability.

Walmart Marketplace Repricer Core Functionalities

The repricing software of Walmart offers unique functionalities that enable Walmart sellers to optimize their listing prices, and these include the following:

Defining Strategy: One of the core functions of Walmart’s repricing software is helping sellers define their pricing strategy. With the help of the repricer, sellers can set their pricing rules, including the minimum price, maximum listing prices, and desired profit margins. 

Real-time Price Monitoring: The Walmart repricer can continuously track your listing price and competitors’ listings, whether on Walmart.com or an external marketplace.  

Convenience at Your Fingertips: The repricing software can adjust listing price automatically based on predefined rules and strategies. This feature not only saves time but also reduces the burden of manual price adjustments, making it a convenient tool for Walmart sellers. 

Buy Box Optimization: To help you win more Buy Box, the Walmart repricer optimizes your listing prices to position your products to win the Walmart Buy Box. The repricer does this by strategically undercutting competitors’ prices.   

Profit Margin Protection: The repricer includes crucial features- profit margin protection. This function is designed to prevent prices from dropping below your profit margins, ensuring a healthy and sustainable level of profitability.

Performance Analysis: The Walmart repricer also provides sellers with important marketplace data and insights, such as price changes, sales, and Buy Box wins. This information can help sellers make strategic decisions that benefit their business. 

Online retailers, private label sellers, or brand owners looking to obtain an optimal price for their listings can definitely benefit from Walmart repricer tool. By utilizing the features and functions mentioned above, sellers can start repricing with confidence, ensuring their listings are always positioned for success.

Key Strategies of a Walmart Repricer

Using the Walmart marketplace repricer allows you to implement specific repricing strategies that can improve your business’ performance. Here are some of the Walmart repricing strategies you can implement as highlighted by Walmart. 

Competitive Price Strategy

This Walmart marketplace repricer strategy takes into account the most competitive price between the Walmart Buy Box and external site prices when adjusting the listing price. Take for example a competitor lowering their listing price. With the help of the Walmart repricer, your listing price will likewise be adjusted to a competitive level.

External Price Strategy

The Walmart repricer offers a convenient way for sellers to adjust their Walmart marketplace listing price to meet or beat the prices found on external marketplaces such as the Amazon marketplace. For instance, an external offer of a similar product has been decreased from $10.00 to $9.00, then the repricer will adjust to $8.80 to remain competitive, relieving you of the burden of constant monitoring and adjustment.

Walmart Buy Box Strategy

Similar to the Amazon repricer that assists Amazon sellers in optimizing their listing prices to win the Amazon Buy Box, the Walmart repricer can also perform instant price changes leading to your listing price to match or beat the winning Buy Box price on Walmart.com. This strategy takes into account various listing attributes such as inventory, delivery, content, and price, to help you secure the Buy Box and obtain more sales. 

How to Choose a Repricer for Your Walmart Business | Repricing Software Checklist

When choosing a repricing tool for your Walmart business, consider various factors to ensure it meets your specific business needs. The right repricer should improve your sales and give your business a competitive edge

Aside from Walmart’s proprietary repricing software, you can also check third-party repricing software that can integrate with Walmart’s marketplace. When choosing a repricer for your Walmart business, consider these checklists. 

Adaptability

Your Walmart repricer of choice should offer flexibility regarding the rules and strategies you can set. This feature will allow you to quickly adapt to market changes and competitive scenarios.

Precision Data Management

When choosing a Walmart repricer for your eCommerce business, choose repricing software that can handle and provide precise and reliable information on which to base your pricing decisions. Having accurate data at your disposal can help you maintain competitive pricing and avoid pricing errors.

Instantaneous Repricing

One of the considerations when choosing a repricer is real-time repricing. A Walmart repricer that can make instant changes and reflect these adjustments quickly on Walmart.com is highly advantageous, providing you with the ease of mind that your prices are always up-to-date. 

Tailored Pricing Strategies

Another consideration when choosing a Walmart repricer is its customizability. The repricer should allow you to create and customize various pricing strategies to meet your business goal or respond to multiple marketplace conditions. 

Affordability

Consider the cost of the repricer and ensure it provides good value for money. Using the repricer should be cost-effective, giving you peace of mind that it won’t break your budget. 

User-friendly Interface

Choose a Walmart repricer that is easy to use. It should have an intuitive and user-friendly interface, which means that it should be easy to navigate and use, providing a sense of ease even for online sellers who are not tech-savvy.

Multi-Channel Integration

If you sell on other online platforms such as Amazon, your repricing tool should be able to integrate with those platforms. A good example of this is the Seller Snap repricer, which offers Walmart PriceSync, allowing sellers to easily manage and synchronize Walmart prices with Amazon.

In addition to integrating with online selling platforms, it is beneficial for your repricer to integrate with other seller tools, such as inventory management systems. This allows you to have centralized control over your business in one place.

When choosing a repricer for your Walmart business or eCommerce business, consider the features mentioned above. These features can help you effectively manage your pricing strategies and remain competitive in the marketplace.

Repricer and Beyond

Whether you are selling on Walmart or other eCommerce platforms like Amazon, having a repricer can significantly increase the profitability and success of your online business. A Walmart repricer helps you stay competitive by automatically adjusting your prices to match or beat your competitors, increasing your chances of winning the Buy Box and attracting more customers. 

A Walmart repricer not only enhances your business’s efficiency but also saves you valuable time. By automating your pricing strategy, you can redirect your focus to other critical areas of your eCommerce business, such as advertising, customer service, and inventory management. 

However, success on Walmart.com depends on more than just repricing software. Tools like keyword research software, feedback management tools, and listing optimization tools can enhance seller ratings, overall business performance, ensuring you are well-equipped for success.

What is Market Research?

Market research is the organized process of gathering, analyzing, and understanding data about a market. It includes insights about the target audience, competitors, and industry trends, helping businesses make informed decisions, find opportunities, and mitigate risks. For eCommerce enterprises, market research is crucial for understanding customer needs, refining product offerings, and devising effective marketing strategies.

Market research is not a one-time endeavor but an ongoing process that enables businesses to adapt to dynamic market conditions. It encompasses data collection from diverse sources, rigorous analysis to extract meaningful insights, and strategic utilization of these insights. In the fast-paced realm of eCommerce, where consumer preferences and market dynamics evolve swiftly, continuous market research is indispensable for maintaining relevance and competitiveness.

Relevant Technology in Market Research

Technological advancements have revolutionized market research, enhancing its efficiency and accuracy. Here are some key technological innovations:

Big Data Analytics

Big data tools can process vast datasets from multiple sources to uncover patterns, trends, and insights that traditional methods may overlook. They empower eCommerce businesses to understand customer behavior, predict market trends, and optimize marketing strategies.

Data Collection: Big data tools gather data from diverse sources, including social media, website analytics, sales data, and customer feedback, encompassing structured (e.g., sales transactions) and unstructured data (e.g., social media posts). Data Analysis: Advanced analytics tools analyze extensive datasets to reveal patterns and trends. Machine learning algorithms can identify correlations and predict future behaviors based on historical data.

Data Analysis: Advanced analytics tools can process and analyze large datasets to uncover patterns and trends. Machine learning algorithms can identify correlations and predict future behavior based on historical data.

Data Visualization: Big data tools gather data from diverse sources, including social media, website analytics, sales data, and customer feedback, encompassing structured (e.g., sales transactions) and unstructured data (e.g., social media posts). Data Analysis: Advanced analytics tools analyze extensive datasets to reveal patterns and trends. Machine learning algorithms can identify correlations and predict future behaviors based on historical data.

AI and Machine Learning

Artificial intelligence (AI) and machine learning algorithms can analyze data, predict trends, and deliver actionable insights with minimal human intervention. These technologies enable eCommerce businesses to optimize pricing, personalize marketing efforts, and enhance customer service.

Predictive Analytics: Machine learning algorithms can analyze historical data to predict future behavior. For example, predictive analytics can help identify which products are likely to be popular in the future or which customers are likely to make repeat purchases.

Personalization: AI enables personalized marketing messages and product recommendations based on individual customer preferences and behaviors, enhancing customer satisfaction and boosting conversion rates.

Customer Service: AI-driven chatbots and virtual assistants provide instant customer support, addressing common queries and resolving issues promptly. This improves the customer experience and reduces the workload on human support teams.

Social Media Analytics

Tools for monitoring and analyzing social media activities offer real-time insights into customer sentiments, brand perception, and trending topics. Social media analytics assist eCommerce businesses in understanding customer preferences, tracking brand reputation, and identifying influential figures.

Sentiment Analysis: Social media analytics tools evaluate the sentiment of posts, categorizing them as positive, negative, or neutral. This enables businesses to monitor brand reputation and address customer concerns.

Trend Analysis: Social media analytics identify popular topics and hashtags, keeping businesses informed about current trends and consumer interests. This informs marketing strategies and content creation.

Influencer Identification: Social media analytics tools identify influential individuals with large followings and high engagement rates. Collaborating with influencers helps businesses expand their audience reach and bolster brand credibility.

Trends in eCommerce Market Research

Personalization

As consumers increasingly demand personalized experiences, market research focuses on understanding individual preferences and behaviors to tailor offerings accordingly. Personalization enhances customer satisfaction, increases conversion rates, and fosters brand loyalty.

Personalized Marketing: Market research identifies customer preferences and behavior patterns, enabling businesses to create tailored marketing messages and offers. For instance, personalized email campaigns recommend products based on past purchases or browsing history.

Product Recommendations: Personalization algorithms analyze customer data to provide customized product suggestions on websites and mobile apps, enhancing shopping experiences and driving sales.

Customer Journey Mapping: Understanding the customer journey helps businesses pinpoint touchpoints for implementing personalization, improving overall customer experience and fostering loyalty.

Mobile-First Research

With the surge in mobile commerce, research methodologies are adapting to prioritize insights from mobile users. Mobile-first research helps eCommerce businesses understand how customers interact with mobile websites and apps, optimizing the mobile shopping experience.

Mobile Surveys: Surveys conducted via mobile apps, SMS, or social media gather feedback on the mobile shopping experience, providing insights for enhancing user experiences.

Mobile Analytics: Analytics tools track user behavior on mobile websites and apps, offering insights into navigation and interaction patterns. This helps identify areas for improvement and optimize the mobile experience.

Responsive Design: Research informs the development of responsive design strategies to ensure websites and apps are optimized for different devices, enhancing user experience and increasing mobile conversions.

Voice Search Optimization

As voice search gains popularity, understanding customer usage patterns of voice assistants offers insights for optimizing product listings and content. Voice search optimization helps eCommerce businesses reach customers who use voice-enabled devices for product searches and services.

Voice Search Behavior: Research identifies how customers use voice search, including query types and device preferences, informing voice search optimization strategies.

Natural Language Processing (NLP): NLP technology optimizes content for voice search by understanding natural language in voice queries, improving search rankings and visibility.

Voice-enabled Shopping: Understanding how customers use voice assistants for shopping helps businesses develop voice-enabled shopping experiences, such as voice-activated product searches and guided shopping carts.

Sustainability and Ethical Consumerism

Consumers’ growing awareness of environmental and ethical concerns drives research into sustainable practices and products. Understanding customer preferences for sustainability helps eCommerce businesses develop and market eco-friendly products.

Sustainable Product Development: Research identifies customer preferences for sustainable products, guiding the development of eco-friendly product lines, including recycled materials, biodegradable packaging, and ethically sourced ingredients.

Green Marketing: Understanding customer attitudes towards sustainability helps businesses craft green marketing strategies that resonate with eco-conscious consumers, highlighting environmental benefits and sustainable practices.

Corporate Social Responsibility (CSR): Research identifies opportunities for businesses to engage in CSR initiatives aligned with customer values, enhancing brand reputation and customer loyalty.

Data Privacy Concerns

As data privacy regulations tighten, businesses must conduct research while ensuring compliance and maintaining customer trust. Understanding customer concerns about data privacy helps businesses develop strategies to address these issues.

Compliance with Regulations: Research keeps businesses informed about data privacy regulations such as GDPR and CCPA, ensuring research methods and data handling comply with legal requirements.

Transparent Data Practices: Understanding customer concerns about data privacy helps businesses adopt transparent data practices, communicating clearly about data collection, usage, and protection.

Data Security: Ensuring customer data security is crucial for maintaining trust. Research identifies best practices for data security, guiding the development of robust data protection measures.

SellerSprite’s Market Analysis Tool

SellerSprite’s “Market Analysis” tool offers unparalleled insights into over 20,000 sub-markets on Amazon, empowering sellers to make data-driven decisions with precision. This sophisticated tool allows sellers to select their desired marketplace from a list of countries including the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, and India. After choosing the United States, sellers can set the research time frame, typically defaulting to the last 30 days, providing a relevant and timely analysis of market trends.

SellerSprite’s Market Analysis tool offers extensive datasets based on the top 100 selling products, providing a comprehensive overview of the market. Key features include:

• Main Keywords Search Volume Trends: Analyze the search volume trends for primary keywords to understand consumer demand over time.
• Market Sales Trends: Compare sales trends across different months to identify seasonal patterns and sales peaks.
• Listing Concentration: Understand the sales and revenue distribution among listings. For instance, the “Beckham Hotel Collection” bed pillows dominate with over $3.28 million in sales, highlighting significant market concentration and potential entry barriers for new products.
• Brand Concentration: Evaluate brand dominance within a subcategory. For example, a 50.5% brand concentration based on 66 brands over the last six months indicates a highly competitive market. Sellers can filter brands by revenue and analyze detailed brand-related metrics.
• Seller Concentration: Assess the distribution of sales among sellers. A high seller concentration suggests a market dominated by a few key players, which can inform competitive strategies.
• Fulfillment and Rating Information: Analyze fulfillment methods (FBA vs. FBM) and product ratings to gauge logistical preferences and consumer satisfaction.
• Countries of Sellers: Identify the geographic distribution of sellers, with a significant proportion often originating from China, followed by the USA, UK, and India.
• Product Supply and Demand Trends: Track the balance between product availability and consumer demand to anticipate market movements.
• Return Rate: Monitor the average return rate and conversion ratio to evaluate product performance and customer satisfaction.
• Launch Time: Examine the launch dates of top products to understand the market’s maturity and the potential for new entrants.
• Launch Time Trends: Analyze the number of products launched over different years and their corresponding sales proportions.
• Ratings: Assess the competitive landscape based on product reviews, with a high number of products having over 500 reviews indicating intense competition.
• Rating Average: Compare average ratings to identify quality benchmarks within the subcategory.
• Price: Use filtration functions to sort products by price range, helping to identify optimal pricing strategies.

With SellerSprite’s Market Analysis tool, sellers gain access to a wealth of data, enabling them to navigate the complexities of the Amazon marketplace confidently. This detailed analysis helps sellers understand competitive landscapes, identify lucrative opportunities, and strategize effectively, making it an indispensable tool for any serious Amazon seller.

Benefits of Using SellerSprite’s Market Analysis

• Data-Driven Decision Making: Make informed decisions based on accurate and up-to-date market data. SellerSprite’s Market Analysis tool provides actionable insights that can help you make strategic business decisions.
• Competitive Advantage: Gain a competitive edge by staying informed about market trends and competitor activities. The tool helps you identify opportunities and threats, allowing you to adapt and thrive in a competitive market.
• Improved Product Performance: Optimize your product listings and marketing strategies to improve performance and increase sales. The Market Analysis tool provides insights that can help you enhance your product offerings and attract more customers.
• Efficiency and Accuracy: Save time and resources by using a comprehensive and accurate market research tool. SellerSprite’s Market Analysis tool streamlines the research process, providing reliable data and insights quickly and efficiently.

In conclusion, eCommerce market research is an indispensable tool for businesses aiming to thrive in a competitive landscape. You can gain valuable insights that drive growth and innovation by leveraging various research methods and embracing modern technologies. And with tools like SellerSprite’s Market Analysis, conducting effective market research has never been easier. Start exploring the potential of your market today and unlock new avenues for success!

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About the Author:

SellerSprite is an all-in-one tool for Amazon product research, market analysis, keyword suggestion, sponsored ads insight and product tracking for Amazon sellers.

Selling products on Walmart can greatly enhance your brand’s visibility and increase sales. Regardless of your experience level, understanding how to maximize this platform is essential.

This article will explore critical aspects of selling on Walmart.com, providing valuable insights and tips to help you start your business and thrive in this dynamic marketplace.

Walmart: From Physical Store to Online Marketplace

In 1962, Sam Walton established Walmart, which later emerged as a dominant force in the retail industry known for its emphasis on affordability and operational excellence. Throughout its existence, Walmart expanded its business and introduced significant innovations, including Walmart.com. 

After more than two decades, Walmart’s online presence was further boosted upon its acquisition of Jet.com in 2016. Currently, Walmart remains a top competitor in the eCommerce industry, rivaling Amazon, Target, and Best Buy.

Walmart’s online platform offers diverse products with flexible delivery options, maintaining its significance in the constantly changing eCommerce environment.

Why Selling on Walmart is Beneficial

If you are hesitating about whether to venture into Walmart as part of your business expansion, consider these reasons to integrate your products into the extensive Walmart marketplace:

Sell with confidence on Walmart

Walmart is one of the largest retail giants globally, with an established reputation and vast customer base. Online sellers and business owners trust Walmart’s impressive global presence and financial success.

In 2023, Walmart reported a staggering revenue of $611 billion worldwide, equating to over $1.56 billion in daily revenue. With a network comprising 10,616 stores and clubs across 19 countries, including 4,618 locations in the United States alone, Walmart serves an astounding 37 million customers daily and over 230 million customers weekly. 

Aligning your brand with Walmart improves credibility and fosters trust among consumers. Walmart’s established credibility and reliability as a marketplace offers a lucrative avenue to access its expansive customer base.

Cost-Effective Fee Structure on Walmart

Walmart offers sellers a competitive pricing structure. Online sellers and business owners can retain a larger portion of their revenue because of lower platform fees and expenses. Therefore, the profitability of online sellers while selling on Walmart is increased. 

A key advantage of Walmart’s cost-effectiveness is that it does not require sellers to pay a monthly fee for listing their products on its marketplace. Instead, Walmart operates on a commission-based fee system. Sellers are charged a referral fee and a percentage commission for each sale made through the platform. The referral fee percentages are in the table provided below.

Table Adapted from Walmart: Overview of  “Walmart Marketplace Referral Fees; Retrieved: March 25, 2024, From Marketplace.Walmart

Efficient Software Tools on Walmart 

Walmart offers powerful software solutions and tools to assist sellers in managing their online business operations efficiently. Sellers can leverage Walmart’s advanced software solutions from inventory management to advertising to streamline processes, optimize performance, and enhance overall productivity. 

Below are some of the notable Walmart tools and programs designed to enhance your business on the platform:

Walmart Fulfillment Services (WFS) 

WFS offers Walmart sellers access to sophisticated inventory management features, real-time order monitoring, and dedicated customer support, facilitating operational efficiency and customer satisfaction. Aside from advanced inventory capabilities, Walmart Fulfillment Services affords sellers flexibility in scaling their businesses because it does not require minimum or maximum inventory. 

Walmart Connect 

Walmart Connect is Walmart’s advertising solution that empowers brand owners and sellers to engage with its extensive shopper base. Walmart Connect gives sellers access to ad campaign solutions on Walmart.com and the Walmart app, which helps increase product visibility. Some of the ad campaigns you can utilize for your Walmart business include:

• On-Site Display Ads
• Off-Site Display Ads
• Search Grid Ads
• Carousel Ads
• Brand Amplifier

Walmart Brand Portal 

The Walmart Brand Portal provides tools and resources for managing product listings, monitoring performance, and enhancing brand presence on Walmart.com. The Brand Portal is a valuable hub for brand owners to manage all aspects of their intellectual property brand management.

Aside from the main Walmart features mentioned above, other notable Walmart tools and programs include:

Walmart Repricer: This tool helps Walmart sellers manage their listing prices and close the gap between the seller’s price and the competitor’s listing price. 

Review Accelerator: This program helps you obtain authentic reviews for your listings, which in turn can help boost your sales.

Marketplace Capital: This program allows Walmart to provide fast funding when needed.

Listing Quality: This feature can help you improve listing optimization. Walmart’s Listing Quality Dashboard provides insightful recommendations to help you grow your business. 

Pro Seller Badge: This program highlights qualified sellers in the marketplace, boosting exposure and increasing conversion. 

Collectively, these Walmart features, tools, and programs are designed to empower sellers, helping them scale their businesses on the Walmart platform. 

Seamless Omnichannel Integration

Walmart supports smooth integration between its online marketplace and third-party software solutions. By leveraging Walmart’s omnichannel capabilities, sellers can enhance customer convenience and satisfaction while maximizing sales opportunities.

Streamlined Onboarding Process

Walmart provides a streamlined onboarding process for sellers, making it quick and easy to start selling on their platform. From account setup to product listings, Walmart offers comprehensive guidance and support to help sellers get started promptly. In the following section, we will detail the steps to start selling on Walmart.

Quick Start Guide: How to Start Selling on Walmart 

Walmart simplifies the onboarding process for new sellers, allowing for a fast start. Below are four straightforward steps to kickstart your selling journey on Walmart:

Step 1 – Complete Mandatory Details: Visit the Walmart Marketplace signup page, input the required information, review the terms, and create your Walmart Marketplace account.

STEP 2 – Verify Your Business: Start by submitting your business details and completing your Seller Profile. Make sure your tax information aligns with IRS records for swift business verification, enabling you to begin selling promptly.

STEP 3 – Set Up Payment Preferences: Provide Walmart with the necessary information to facilitate payments for your sales. 

STEP 4 – Configure Shipping and Returns: Customize your shipping methods and costs according to your preferences and business needs. Additionally, select your preferred returns method and carriers that align with your budget and service requirements.

Minimum Qualifications Required for Joining Walmart Marketplace

To prepare for your seller application on Walmart, ensure you meet the following minimum qualifications for joining its marketplace:

• History of marketplace or eCommerce success
• Products that have GTIN/UPC GS1 Company Prefix Numbers
• Business Tax ID(s) (SSN not accepted) or Business License Number
• Supporting documents that verify your business name and address
• Catalog that complies with Walmart’s Prohibited Products Policy
• Walmart Fulfillment Services (WFS) or another B2C U.S. warehouse with returns capability

Sell on Walmart with Seller Snap 

For sellers operating on both the Walmart and Amazon marketplaces, utilizing a multichannel repricer is critical to maintaining a competitive edge in the eCommerce landscape. 

At Seller Snap, we understand that selling simultaneously on both Walmart and Amazon presents a lucrative opportunity for you to expand your reach and maximize profit. Hence, we offer our Amazon repricing solution, now seamlessly integrated with Walmart, to capitalize on this opportunity.

With our software’s Walmart PriceSync feature, we empower sellers to effortlessly manage and synchronize prices between Walmart and Amazon, streamlining operations and freeing up valuable time. You can gain centralized control over sales channels, facilitating simplified price management. 

By embracing a multi-channel selling strategy, you can unlock opportunities to diversify revenue streams, expand your audience reach, and boost your eCommerce sales.

We help you stay ahead in the dynamic world of online retail, driving sustained growth and success across multiple platforms. To facilitate such integration, you must undertake these three crucial steps:

STEP 1: Enter Walmart Seller Details.

STEP 2: Create a CSV file to map Amazon SKUs to Walmart SKUs.

STEP 3: Enable Walmart PriceSync.

For comprehensive instructions on activating Seller Snap’s price propagation solution, you can refer to the detailed Walmart PriceSync Integration guide.

Join  Walmart Marketplace Today!

Ready to take your business to the next level? Begin selling on Walmart and connect with millions of customers globally. Benefit from Walmart’s competitive pricing, and software solutions such as Walmart Fulfillment Services & Walmart-Seller Snap Integration to enjoy seamless onboarding. Join Walmart now and open doors to fresh opportunities for success!

In this article, we will discuss some of the Amazon repricing strategies and repricing tools you can use to improve your Amazon business. 

What Is Repricing?

Before we delve deeper into the best repricing strategies for Amazon sellers, it is best to refresh our understanding of what repricing is. 

Repricing is one of the tools online sellers use to keep their price management strategy effective. Whether you are selling on Amazon, Walmart, or other online selling platforms, repricing is inevitable. 

According to the Merriam-Webster dictionary, repricing is the “changing of price.” In the context of eCommerce, repricing can be defined as the method or strategy of updating product prices in real-time by means of a repricing software or Amazon repricer. 

Repricing strategies are implemented to facilitate the necessary price adjustments to keep listing prices on a competitive level. Thus, allowing sellers to maximize the conversion rate of their online store. 

Some of the commonly utilized eCommerce repricing strategies are Manual Repricing, Rule-Based Repricing, and Automated Repricing. 

Different Repricing Strategies for Enhanced Price Management

Like any other business, your Amazon business requires careful planning, preparation, and execution of strategies. Optimizing your eCommerce business operations will require a robust price management strategy. To do so, here are some of the best repricing strategies you can incorporate into your business. 

Manual Repricing

Manual repricing is one of the common repricing strategies you can implement for your business, whether you are operating on Amazon or other eCommerce websites. This repricing strategy pertains to manually adjusting the listing price to compete with the price set by other sellers.

Despite the technological advancement and the availability of sophisticated third-party repricing software, some sellers choose to adjust their listing prices manually. 

Some Amazon sellers prefer the manual repricing strategy over other repricing strategies because they can maintain full control over price adjustments.  

Is Manual Repricing Strategy Best for Your Business? 

This repricing method is highly recommended for sellers with less competitive items on their listings. 

Manual repricing is ideal for sellers who have few direct competitors and have the time to make frequent manual price adjustments. For instance, manual repricing can benefit from low-volume Amazon sellers, handmade sellers, or sellers with limited product catalogs. 

In contrast, high-volume sellers using this repricing method will find it difficult and time-consuming to adjust listing prices constantly. Furthermore, constant manual price adjustments of multiple listings can sometimes result in incorrect listing price entries, which may result in costly pricing errors. 

Rule-Based Repricing 

Another popular repricing method is rule-based repricing. True to its name, rule-based repricing operates within predefined rules. It simply means that a rule-based repricer adjusts listing prices based on the rules set by the seller. 

Some of the common predefined pricing rules readily available on a rule-based repricer may include but are not limited to the following: 

1. Match Buy Box Price
2. Target the Lowest Price 
3. Undercut the Buy Box Price
4. Target the Lowest FBA Price 
5. Beat the Competition by a Certain Amount
6. Beat the Competition by a Certain Percentage

When a particular rule has been established and the marketplace scenario fits within pricing rule parameters, the rule-based repricer adjusts the listing price. Hence, some online sellers consider rule-based repricing an unpolished form of automated repricing. 

Amazon provides sellers with an “Automate Pricing” tool to facilitate rule-based repricing for free. Some of the rules available on the Amazon Automate Pricing tool include:

1. Competitive Featured Offer: This repricing rule allows you to set your listing price to be below, match, or above the Buy Box offer. 
2. Competitive Lowest Price: Choosing this price rule will let you set the listing price to be below, match, or above the lowest price. 
3. Competitive External Price: This repricing rule means that the price of your SKU can match or be capped at the External Price. External price refers to the item’s lowest price from other retailers, which does not include prices from other Amazon sellers.
4. Based on Sales Units: This price rule means that you can decrease your listing price based on the sales volume target you select within a set time period. 

If you want to learn more about how Amazon’s version of the rule-based repricing works, you can check the video presentation below:

Is Rule-Based Repricing Strategy Best for Your Business?

The rule-based repricing method, whether used for Amazon or other eCommerce websites, is ideal for sellers who have no time to adjust their individual listing prices manually. The predefined rules readily available on the repricer makes price adjustments more convenient for sellers. 

However, Amazon sellers should also take into consideration that this repricing method operates under the assumption that when the price is lowered, sellers can win more Amazon Buy Box. In such a case, the rule-based repricer aims to undercut the competitors’ listing prices based on the set pricing rules. 

Moreover, since a purely rule-based repricing method focuses on outpricing competitors, it can be prone to price wars detrimental to your profit margin. Worth noting that price rules can sometimes become conflicting and will likewise require constant management and editing. 

Automated Repricing 

Automated repricing, sometimes known to the eCommerce industry as AI or algorithmic repricing, is a more advanced repricing method. Its fully automated repricing process distinguishes this method from manual and rule-based repricing. 

This repricing method utilizes AI repricer or algorithmic repricing software to ensure that your listing prices are properly optimized. Unlike other repricing strategies that are prone to human error and biases, the automated repricing method will take into account multiple relevant factors before making any price adjustments. 

A typical AI repricer considers marketplace price notifications, competitors’ price change and behavior, crucial seller metrics, and the overall market conditions to set the best possible prices for your listings. 

In some cases, an AI repricer can even predict behavioral changes of competitors based on the collected data from Amazon. Furthermore, its advanced technology can combine AI repricing with predefined rules and conditions to help you customize your price management strategy. 

Is Automated Repricing Strategy Best for Your Business?

High-volume sellers with highly competitive products can maximize the benefits of automated repricing. With the help of an AI repricer, sellers can avoid emotion-driven price adjustments while saving time and effort in the process. 

Using an AI repricer can help you quickly adapt to your competition and minimize the margin of error that can adversely affect your profit margin. You can obtain a competitive pricing advantage with a little effort through automated repricing. 

The fee involved is perhaps the only thing that concerns sellers the most about automated repricing. Unlike manual and rule-based repricing, which has free-to-use options from Amazon, utilizing AI repricing strategy comes at a reasonable price. 

However, the good thing about these third-party Amazon seller tools is that they allow sellers to use their products for free within a limited period. Thus, allowing sellers to create a well-informed and experienced-based purchasing decision. 

Which Repricing Method Should You Choose?

Some Amazon sellers looking for complete control over their product pricing activities will likely choose manual repricing. However, such a strategy will consume the precious time of sellers, especially when monitoring competitors’ prices and applying price changes to their listings. 

On the other hand, rule-based repricing will minimize the required time for monitoring and price change application. However, price change accuracy and profitability are sometimes sacrificed, especially when chosen price rule parameters contradict each other. 

Going beyond manual and rule-based repricing, you have the option to choose automated or AI repricing for your online business. 

The reliable computer algorithm or AI of an automated repricer can automatically set your listing prices based on all known market conditions and relevant seller metrics that help achieve your business goals. 

You can expect that with an automated or AI repricing method, you can obtain a tailored price adjustment directed towards surpassing competitors while safeguarding your profit margin. 

However, despite all of the facts mentioned concerning repricing strategies, choosing a repricing method for your business largely depends on the size of your business operation, your business goal, your budget, and your desire for growth and expansion.

What Is Repricing and Repricing Software? 

Repricing on Amazon pertains to changing the listing prices on the Amazon marketplace. Third-party merchants rely on a repricing strategy to offer the best product prices to Amazon shoppers. 

With the increased competition in the Amazon marketplace and the market’s exponential growth, Amazon sellers turn to automated repricing to quickly adjust the prices of their product listings, regardless of the quantity of the listings. 

To help Amazon FBA or FBM sellers facilitate automated repricing strategy, sellers use automated repricing software such as AI repricers. 

Quick Overview of Repricing Software – AI Repricer

In general, repricing software allows Amazon sellers to quickly perform price adjustments to keep up with market competition. With the help of repricing software, an AI repricer in particular, Amazon sellers can automatically change the price of their listings. 

Depending on the market conditions, an AI repricer can help sellers raise or lower their listing prices to beat their competitors. However, apart from simply adjusting listing prices, a sophisticated AI repricer like Seller Snap offers more than just price change. 

An advanced AI repricer can detect the behaviors of multiple competitors and tailor price adjustments to outsmart them. It can also provide an overview of the seller’s performance through analytics that helps sellers make  well-informed decisions. 

Why Repricing Matters?    

An automated repricing method matters for sellers because it can help them stay competitive in a marketplace where about 2.5 million product price changes happen daily. An AI repricer can help sellers automate the repricing process, allowing improved business efficiency. 

How Does an AI Repricer Benefit Amazon Sellers?

To better understand why repricing matters and why an AI repricer is a must for high-volume Amazon sellers, here below are some of the known benefits of using AI repricing software to facilitate automated repricing methods. 

Prevents Emotion-Driven Decisions 

Emotional decision-making affects not just the outcome of the decision you will be making as a seller but also the speed at which you make such a decision. Hence, it is crucial always to keep your emotions at bay when handling your Amazon business, especially when repricing your listings.

When you are angry about a particular market situation, you tend to be impatient and rashly decide on things. On the other hand, when you are too excited about a particular aspect of your business, you might make quick decisions without considering the potential outcome. Moreover, if you are afraid, you might end up not deciding at all. 

To avoid emotional decision-making when pricing your Amazon products, you can always turn to an AI repricer. This Amazon seller tool can automate the pricing process based on market conditions without being bothered by fear, anxiety, or too much excitement. Thus, keeping the pricing process as objective as possible.

Decreased Errors 

The best thing about an AI repricer is that it will evaluate essential factors for repricing, including competitor’s behavior, price changes, notifications, and overall market conditions, before adjusting the listing price. Thus, minimizing the margin of error. 

Apart from that, using an AI repricer also decreases human errors that are commonly experienced when you use a manual repricer. Unlike a manual repricer, there is no need for constant manual updating of prices, which can sometimes lead to confusion and incorrect encoding of the listing price. 

Real-Time Reaction

Besides decreasing human errors when adjusting listing prices, an AI repricer also improves your repricing speed and reaction time. In contrast to manual repricers, automated repricing software uses real-time data to make instantaneous repricing decisions. Thus, keeping your Amazon business highly competitive. 

More Buy Box, More Sales 

Whether you are enrolled in Amazon FBA or an FBM program, winning the Amazon Buy Box is at the top of your list of priorities. The Amazon Buy Box is responsible for about 90% of total sales in the Amazon marketplace, which is why sellers compete for their fair share of the Buy Box. 

If you are still new to Amazon, the Amazon Buy Box is a primary real estate on the product detail page where the “Add to Cart” and “Buy Now” buttons are located. The Amazon algorithm determines whose listings will be featured on the Buy Box.

One of the factors evaluated by the Amazon algorithm when awarding the Buy Box is the price. In order to optimize the price point of your listings to a competitive level, you can use AI repricing software to automate the process and increase the likelihood of winning the coveted Buy Box on Amazon. 

Opportunity for Software Integration

A more sophisticated AI repricer will allow for software integration. Through seamless software integrations, Amazon sellers can streamline their business processes. A software integration will also enable sellers to perform quick adjustments on a single platform instead of changing from one platform to another.  

Simply put, Having an option for software integration can provide Amazon sellers with a competitive advantage and better workflow efficiency. 

Saves Time and Money

One of the practical benefits of using repricing software is the time and money you can save when incorporating it into your Amazon business. Concerning the time aspect of the business, AI repricers can help you automate the repricing process. It gives you more time to attend to other aspects of the business, such as advertising, customer support, or inventory management. 

Furthermore, using this Amazon seller tool can also help you save money as it helps minimize your need for additional human resources and potential overhead expenses that may come with hiring additional staff for your Amazon business. 

Maximizing the Business Potential

With a highly competitive marketplace like Amazon, it is advantageous for sellers to utilize available resources to maximize their business potential. With its known benefits mentioned above, it is not surprising that top Amazon sellers use an AI repricer to enhance their Amazon business significantly. 

To further maximize your earning potential and customer reach, you can also complement a repricing software with other valuable Amazon seller tools such as Amazon advertising tools, feedback tools, and inventory management software.

I’m not talking about Amazon removing entire listings. No, this is a new kind of deactivation, one that is more temporary, but arguably more annoying. I’m talking about high pricing errors.

Price gouging aside, the most commonly observable – and solvable – reason for deactivations is due to a little known feature often referred to as the Amazon Price Guard.

In order to understand what the Amazon Price Guard is, it’s best to understand why it exists.

Many years ago, before Seller Snap was founded, there was a situation in which a third-party pricing tool mistakenly repriced a seller’s listings to one-penny. Amazon’s algorithm caught the mistake and managed to cancel a portion of the orders. But for many it was too late, the damage had been done and the seller incurred significant losses.

Amazon’s response was to create a Price Guard which acts as an upper and lower threshold to protect sellers from third-party software and user-errors.

Even though Seller Snap never reprices outside of your min/max range, in an effort to continually offer advice regarding best practices, Seller Snap encourages the use of this tool. The Amazon Price Guard is a last line of defense from user oversight, as an incorrectly calculated minimum price in a CSV import.

So, how can sellers actually ensure they are engaging in the best practices regarding the price guard?

Try AI repricing today to maximize your profit and avoid Amazon price wars.

No set-up required, simply turn repricing on and let the AI do all the work

Book A Demo

Firstly, min & max prices in your repricing software should be closely aligned and within your min & max prices in Seller Central – this way the repricer has some room to safely do its job.

Should an item become deactivated due to this issue, it can be fixed from within the Fix Pricing Alerts section of Seller Central.

Over time, many Seller Snap customers have indicated that they have never actually utilized the price guard – so we want to simplify this process.

Today, Seller Snap is announcing a user-activated solution that will push new min & max values from within the Seller Snap dashboard directly to Seller Central with a click of a button.

Deactivations due to pricing errors are somewhat inevitable. But we can take steps to help mitigate this issue and keep on selling.

If 2020 was the year of pricing errors, make 2021 the year of active listings.

Note: This article was first published on January 18, 2021, under the author’s LinkedIn account. 

Why Repricing Speed Matters in Winning the Buy Box

Assuming that you have already sufficed Amazon Buy Box eligibility requirements, repricing is one of the most important factors to consider afterwards. As an Amazon seller, your ability to quickly reprice your Amazon products can help generate more sales through winning the Amazon Buy Box, sellers should monitor buy box.

For every Amazon seller, winning their share of the Buy Box is essential since the majority of the sales on the Amazon marketplace come from Buy Box offers. Hence, it is crucial for your product to be listed in the Buy Box. 

However, winning the Buy Box through traditional repricing methods can be quite demanding and time-consuming, especially if you have numerous products in your Amazon inventory. For that matter, top Amazon sellers utilize AI Amazon repricers to maximize their repricing strategy and increase their chances of winning the Amazon Buy Box.                                    

What Are the Main Repricer Categories?

A repricer can be categorized into two categories, namely, manual and automated repricers. Manual repricers as its name would suggest require manual inputting of the product price. 

With manual repricing, if you have a high volume of inventory, you will have to devote substantial time inputting product prices and manually adjusting them daily if you wish to win the Buy Box. This somehow requires sellers to constantly monitor buy box. Hence, making such a process time consuming and repetitive.   

On the other hand, automated repricers automatically adjust the Amazon listing price often in real-time and in response to price changes of competitors. However, within the automated repricer category, there are rule-based repricers and AI repricers. 

In terms of winning the Buy Box, rule-based repricers will assist you in winning the Buy Box, but they often cause aggressive price wars, thereby damaging profits. AI repricers on the other hand are much more strategic, assessing the specific scenario and adjusting price based on competitor behavior and predicted competitor price changes.   

However, when comparing repricers in terms of speed, there are no significant differences. All third-party repricing solutions are held to the same quota by Amazon. Since Amazon only allows 30 price feeds per hour, ideally, repricers shouldn’t reprice faster than every 2 minutes.  This somehow dispels the notion of a singular fastest Amazon repricer.

What Is Amazon AI Repricing?

An AI repricer is based on an advanced algorithm that uses artificial intelligence to automatically change product prices based on specific factors. In other repricing discussions, AI repricers are sometimes called automatic repricers or algorithmic repricers.     

Amazon sellers consistently aim and compete for the Amazon Buy Box, which is of course, prime real estate. This can often result in Amazon price wars since sellers keep undercutting one another in order to dominate the Buy Box.       

Such a strategy has been proven risky and less productive. While sellers quickly drop their price to compete with other sellers’ price point, the Buy Box price will likewise decline to a point where profit margin loss is experienced by the lowest bidder despite being awarded the Buy Box. 

Without the most advanced algorithmic software, data-driven Amazon marketplace insight, and operational expert assistance of an Amazon AI repricer, sellers will have to contend with low sales and low profit margin. 

AI repricers analyze thousands of price decisions every minute to detect the behavior of your competitors and automatically select the optimal strategy to outsmart your competition. This results in gaining Buy Box share at the highest possible price. 

Reasons to Consider an AI Repricer       

As previously mentioned, an AI repricer is one of the must-have Amazon seller tools to help increase your chances of winning the Amazon Buy Box. In today’s eCommerce landscape, aggressive pricing strategies do not always yield success.                  

To be successful in the Amazon marketplace, Amazon sellers should learn not to rely on undercutting prices in their attempt to garner a spot in the Buy Box. The same thing applies to constant and endless manual updates to the Amazon product price. 

The most important contribution of an AI repricer to your Amazon business is the competitive advantage it brings in terms of strategic and automated repricing. Being competitive with your price is critical if you wish to succeed in the online selling business.

In one of the surveys reported by Statista, it was found out that “70 percent of respondents stated that competitive pricing was the most important factor that influenced them to shop with a particular online retailer.” 

With an AI repricer forming part of your Amazon seller tools arsenal, you can easily and quickly stay on top of competition without having to constantly monitor competitors’ pricing and marketplace situations. 

It is the speed and accuracy of an AI repricer that gives Amazon sellers a competitive advantage over competitors. This somehow results to the idea that AI repricer is the fastest Amazon repricer type. 

What to Look for in an AI Repricer  

Easy To Use: When it comes to an AI repricer, you do not want to spend a lot of time simply learning the user-interface of the repricer. Choose a repricer that is very easy to use.                                                                     

Efficient Connectivity: Other criteria to check would be the seamless connectivity of the repricer. Repricers should easily connect with Amazon application programming interfaces (API) to extract data and send data as well. You should avoid repricers that are known for their poor AWS API connectivity. 

Reliable: It is imperative that when using an AI repricer, it should not be prone to system errors. 

Flexible: Another factor to check in Amazon repricers is its flexibility. A repricer should be able to adjust its settings depending on the marketplace situation and user preference. 

The product listing price is just one of the metrics being assessed by the Amazon algorithm for awarding the Buy Box. There are other factors the Amazon algorithm considers.                                                                                                                                                 

To complement the Amazon AI repricer in its objective of providing a dynamic pricing strategy for winning the Buy Box at a higher price point, here are some other important Amazon seller tools to consider.                  

Complementary Seller Tools For Buy Box Optimization

Feedback Tools

Positive feedback coming from Amazon shoppers is a crucial element for winning more Amazon Buy Box. The more recent the feedback, the better its impact and influence on the Buy Box algorithm.

In order to encourage more reviews and comments from previous Amazon customers, the use of feedback tools is highly beneficial. Feedback tools will automatically send customized reminders for your Amazon store customers to leave feedback. 

Additionally, feedback tools are also a reliable tool to help you conveniently monitor feedback on your Amazon store, including both positive and negative feedback.

Inventory Management Software

Properly managing your inventory is an important ingredient for Amazon success. That is why top Amazon sellers make use of inventory management tools to innovate their Amazon business.

With the help of an inventory management tool, sellers can easily update, manage, and be notified of important inventory management tasks and requirements. With just a single interface, Amazon sellers can get a bigger picture of their current inventory status. 

Keyword Research

Keyword research tools drastically improve your Buy Box winning rate because they influence Amazon search results. With this particular Amazon seller tool, sellers will be guided on which keywords should be properly utilized to optimize listings appropriately. 

Keyword research tools give Amazon sellers an idea of which specific keywords are ranking or trending. Thus, resulting in product listings to appear on the top pages of Amazon SERP. 

Product Research Tool

In relation to keyword research tools, a product research tool provides sellers an idea of which items are highly saleable or trending in a specific quarter, year, or season. 

With this particular tool, sellers are given a preview of accurate sales data for various Amazon products online and their market performance. Hence, allowing sellers to decide which products are worth investing in for their future inventory expansion or for product sales’ consistency.                                                                

Additionally, with product research tools, sellers get the opportunity to avoid items that are likely to go stale if included in their inventory. 

Advertising Tools

Advertising plays a significant role in increasing sales and store engagement, which in turn also helps in increasing the Buy Box win rate. For that matter, it is suggested that sellers should utilize Amazon’s advertising solution and tools. 

These advertising tools and solutions have been proven to improve overall store performance. The majority of top Amazon sellers consider Amazon ads as an essential part of their growth strategy. Through Amazon advertising, products, brands, and stores can be discovered and reach more customers. 

Some of the highly suggested Amazon advertising solutions include, but are not limited to Amazon Sponsored Brands and Amazon Sponsored Display. 

Product Content Tools   

Providing a dynamic content experience for customers allows for a better shopping experience and improved discoverability. With this particular Amazon seller tool, Amazon sellers will be able to create unique and more relevant listing content, including product descriptions and product guides. 

The abovementioned Amazon seller tools are intended to help Amazon sellers correctly optimize their store. Along with a dynamic repricing strategy advanced by algorithmic repricers, these seller tools will greatly improve your store performance. 

Upgrade Your Amazon Repricer Today

One of the highly tested brands in the Amazon repricing industry is Seller Snap.       

Seller Snap is capable of automatically applying the best pricing strategy for any given situation since its algorithm is based on the Game-Theory principle. Thus, giving you more edge in winning the Amazon Buy Box at the highest possible price. 

We offer a reliable, fast & efficient, easy to use, and flexible AI repricer. As a testament to its flexibility, sellers can effortlessly transition from AI setting to a rule-based setting within seconds. 

If you wish to try Game Theory Repricing with Seller Snap, sign up for a free 15-day trial.

In view of such a goal, Seller Snap just launched Business Pricing and Quantity Discount within our software. We want to help our clientele become more efficient and effective with their Amazon businesses by providing uncomplicated and easy to use features and functions. 

What Is the Update All About?

In order to boost the functionality and software capability of Seller Snap, we are introducing Business Pricing and Quantity Discount functions. These new features are integrated into the Seller Snap platform.

The newly integrated Business Pricing feature will allow users to set up business price discounts through Seller Snap. This feature allows sellers to offer a discounted price for shoppers who are using Amazon’s business accounts while circumventing the complicated feed-file process. 

Within the Business Pricing function, sellers have access to the Quantity Discount feature. With this new feature, sellers can now set up to 5 tiers of quantity discounts. If an Amazon business account holder purchases the minimum number of units specified in the tier, customers will receive a discount per item based on the Business Price.   

Why Is the Update Being Introduced? 

In a published statistical data by Statista in 2018, it was revealed that the global number of Amazon Business Accounts has increased up to 400,000 from December 2015 to June 2016. 

Although Amazon is yet to disclose its current and updated number of business account holders worldwide, it can be surmised that figures must have increased over the past years. Thus, Amazon sellers should take advantage of this growing customer segment. 

In order to assist Seller Snap customers in maximizing their Amazon business, the Business Pricing function has been integrated into the application. With the help of the previously discussed features, Seller Snap clients are given the opportunity to further increase profitability, while improving and expanding customer engagement.

How to Take Advantage of the Software Update

Seller Snap is not only known in the market as a reliable Amazon repricer. We are also sought by Amazon sellers because of the convenient user-interface. 

In order to take advantage of the in-app integration, current Seller Snap customers simply need to enable the Business Pricing feature via 4 simple steps.    

If you want to find out how these newly integrated features work, you may CLICK HERE. 

Take Advantage of Our Repricer Technology Today!

As mentioned above, Business Pricing is available to all current Seller Snap users. However, for Amazon sellers still searching for a reliable Amazon repricer packed with functionalities that are easy to use, try Seller Snap’s 15 Day Free Trial – No Credit Card Required.

As one of the best Amazon repricers on the market today, Seller Snap offers both semi-manual and automated Amazon repricing functions for sellers. With an advanced user interface, Amazon sellers can set their minimum and maximum item prices based on the costs incurred and markup value. 

Seller Snap has a built-in Amazon min/max calculator which can be used for both FBA and FBM sellers. The min/max calculator is a way for you to set your min and max prices based on your costs and markup. The calculator will take into account your purchase cost and any additional costs and Amazon fees Amazon auto pricing solution

With Seller Snap, improved and flexible Amazon auto price adjustments can be made. Thus, making Seller Snap a reliable Amazon auto pricing solution for sellers who wants to have a less burdensome Amazon business.

Activating the Auto-Adjust Feature

When it comes to e-Commerce and managing an Amazon store, time is of the essence. For that matter, many leading Amazon sellers rely mostly on automated Amazon repricers for efficient Amazon auto price adjustments.

An automated Amazon repricing strategy will undoubtedly be faster as compared to total manual repricing. As a result, less time would be spent by sellers on their Amazon repricing strategy and more time can be allocated to other important aspects of the business, such as Amazon SEO, replying to feedback, and checking for potential Amazon glitches. 

To further benefit Amazon sellers, Seller Snap built a function called Auto-Adjust and when enabled, min and max prices of product listings will be automatically calculated based on cost (inclusive of purchase cost, any additional costs, and Amazon fees associated) and intended markup. 

As well as this, anytime costs or fees change,  this feature will automatically make the necessary adjustments to the min and max price of a particular listing. This means that sellers don’t need to constantly adjust their min and max prices when circumstances change. 

To find out more about how Seller Snap’s Auto-Adjust feature can benefit your store, book a call with a Seller Snap representative today.