{"id":18228,"date":"2021-12-13T03:09:22","date_gmt":"2021-12-13T03:09:22","guid":{"rendered":"https:\/\/www.sellersnap.io\/?p=18228"},"modified":"2023-04-12T05:58:21","modified_gmt":"2023-04-12T05:58:21","slug":"amazon-re-rank-strategy","status":"publish","type":"post","link":"https:\/\/www.sellersnap.io\/amazon-re-rank-strategy\/","title":{"rendered":"Amazon Re-rank Strategy &#8211; What You Need to Do When Your Product Gets Back in Stock\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No one is insured from running out of the stock problem. It happens to fresh Amazon FBA sellers who aren\u2019t used to the system yet and experienced platform users who weren\u2019t prepared for a very active season. The list of the reasons goes on, and the solution is always the same \u2014 to get back in stock as soon as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, there are consequences. For instance, Amazon Algorithm punishes those who run out of stock frequently or even once and decreases their ranking because it is recognized as customers having low interest in the product. So what could you do when your product gets back in stock, and what actions could you take to return the deserved placements?<\/span><\/p>\n<h2>Getting Close to Running Out of Stock<\/h2>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t out of stock yet, but very close, try to increase the product price slowly and look what happens. The idea behind this action is to minimize the time you\u2019ll be out of stock and not decrease sales velocity enormously. With a higher price, you\u2019ll get fewer sales and save some time until the stock is back.\u00a0<\/span><\/p>\n<h3><strong>Strategy 1: Listing and Product Detail Page Optimization<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The goal after being out of stock is to rank higher for relevant keywords as soon as possible. It is likely, that profitability won\u2019t be your priority until ranking higher again. Moreover, returning to a \u201cbig game\u201d requires investments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the product is out of stock for any period, you are not getting traffic, clicks, adds to card, conversions, etc. Because Amazon Algorithm builds the ranking based on the <\/span><b>relevancy, activity on the product detail page, customers satisfaction, and conversion rate<\/b><span style=\"font-weight: 400;\">, it takes some work and time to start ranking back up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to improve all mentioned criteria that influence Amazon Algorithm, you need to optimize your listing and product detail page. Primarily, it\u2019s essential for relevancy and attracting more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listing and product detail page optimization includes the following points:\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Keyword Optimization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keyword harvesting<\/span><span style=\"font-weight: 400;\"> is a repetitive process for all Amazon sellers because keyword trends are changing very fast. Even if you have no problems with stock, monitor keywords\u2019 modifications constantly to display your product listing to the most trending search terms and drive only relevant traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your product gets back in stock, the result you will get after this optimization is that Algorithm will recognize the activity on the listing and improve the ranking. After more traffic is driven to the product, the ranking increase will continue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to find trending keywords is to experiment with the product name in the Amazon search bar and Google Trends to find out which keywords target the most in search results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-18229 size-full aligncenter\" src=\"https:\/\/www.sellersnap.io\/wp-content\/uploads\/2021\/12\/IMAGE-1.png\" alt=\"amazon-product-graph\" width=\"1378\" height=\"711\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><strong>High-Quality Images and Video<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you\u2019re interested in all sorts of activities on the product detail page to turn Amazon\u2019s attention to the product and prove that the product will be successful, don\u2019t be afraid to invest in <a href=\"https:\/\/www.sellersnap.io\/amazon-product-videos-benefits\/\">impressive pictures and video<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Centralize products in the pictures and video, include relevant information, and create only high-quality content. Pay attention to A+ content as well. It refers to real-life situations where your product can be used. Such content encourages customers to purchase products.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Bullet Points, Descriptions, Customer Reviews\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First of all, written content must be helpful for customers who want to understand whether the item they\u2019re planning to buy fits their expectations or any other requirements. Irrelevant information raises doubts about the product and brand image. Add product all measures, color, functions, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, don\u2019t forget to include best-performing keywords in the title, bullet points, and description so that the product will be more relevant to these keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, when sales start to pick up again, <\/span><span style=\"font-weight: 400;\">track the number of reviews you receive<\/span><span style=\"font-weight: 400;\">, and eliminate problems described in negative reviews. Amazon promotes thriving businesses that satisfy customer needs.\u00a0\u00a0<\/span><\/p>\n<h3><b>Strategy 2: Amazon PPC Advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we already know, ranking improves along with high activity on the product detail page and more driven traffic. The last one gets fulfilled with PPC advertising on Amazon. PPC advertising increases brand and product visibility, attracts customers&#8217; attention to the products and secures business owners from irrelevant visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PPC ads with the proper campaign structure also boost brand profitability<\/span><span style=\"font-weight: 400;\">, but profit isn&#8217;t the priority after being out of stock.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize PPC advertising <\/span><span style=\"font-weight: 400;\">after getting your items back in stock, but turn it off when you&#8217;re out of stock. At this time, ads are unnecessary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure you target proper keywords for the ads. Irrelevant traffic is a waste of budget.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t be scared to increase bids when your product ranks not as high as you want, but not extremely.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch all types of PPC advertising to develop a brand and product awareness, \u201csteal\u201d buyers\u2019 attention from competitors, and maximize products\u2019 presence on the search result page.<\/span><\/li>\n<\/ul>\n<h3><b>Strategy 3: External Advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">External advertising is the best tool to promote products and maximize the amount of driven traffic. Big plus: <\/span><b>Amazon sees external traffic as organic traffic<\/b><span style=\"font-weight: 400;\">, unlike internal ads. That\u2019s why external traffic is directly influencing organic ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rule is simple:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze popular third-party platforms like Instagram, Facebook, YouTube, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch relevant ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor the results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Amazon encourages sellers\u2019 wish to lead customers from different websites. That\u2019s why Amazon recently introduced to users Amazon Attribution. This tool allows sellers to track customers\u2019 activity that came from external platforms. Amazon Attribution is available only for registered Amazon brands.<\/span><\/p>\n<h2><b>Case Study<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the <\/span><span style=\"font-weight: 400;\">Profit Whales<\/span><span style=\"font-weight: 400;\"> case conducted with the Amazon brand that was out of stock since the beginning of November. The graph below illustrates the change in <a href=\"https:\/\/www.sellersnap.io\/amazon-best-sellers-rank-things-to-know\/\">Best Seller Rank<\/a> positioning over the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It took time until February to solve the problem with stock, and until April, return the leading positions with the help of combining the strategies described above.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18230\" src=\"https:\/\/www.sellersnap.io\/wp-content\/uploads\/2021\/12\/IMAGE-2-300x105.png\" alt=\"amazon-best-selling-graph\" width=\"1200\" height=\"420\" \/><\/p>\n<h2><b>Conclusion\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Either you have too much inventory and pay an additional fee for it, or at some point, you run out of stock. Because every Amazon seller runs out of stock eventually, it\u2019s just a part of the business. Especially during the pandemic, when customers switch to online shopping and sales data from previous years isn\u2019t helpful anymore, planning stock is complicated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to high positions in the Amazon ranking is to combine all the aforementioned strategies. Nevertheless, analyze your budget to understand what strategy fits you the most and apply it to succeed.\u00a0<\/span><\/p>\n<p><strong>\u2014\u2014<\/strong><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>About The Author:<\/strong><\/span><\/p>\n<h6><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft wp-image-18232\" src=\"https:\/\/www.sellersnap.io\/wp-content\/uploads\/2021\/12\/Group-4238-300x300.png\" alt=\"profit-whales-ceo-photo\" width=\"120\" height=\"120\" \/><\/span><\/span><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">Vitalii Khyzniak is an Amazon advertising expert, CEO at <\/span><a href=\"https:\/\/profitwhales.com\/?utm_source=guestpost&amp;utm_medium=blog&amp;utm_campaign=sellersnap\"><span style=\"font-weight: 400;\">Profit Whales<\/span><\/a><span style=\"font-weight: 400;\">, a full-service marketing agency for Amazon brands that accelerates sales growth using ON &amp; OFF Amazon traffic. Trusted Amazon Advertising partner.<\/span><\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>No one is insured from running out of the stock problem. It happens to fresh&#8230;<\/p>\n","protected":false},"author":16,"featured_media":20883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4,3632],"tags":[64,1461,3652,3653],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Re-Rank Strategy - What to Do When Product Gets Back in Stock<\/title>\n<meta name=\"description\" content=\"Here are the some things you can do in order to optimize your Amazon ranking when your product gets back in stock.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellersnap.io\/amazon-re-rank-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Re-Rank Strategy - 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