{"id":14217,"date":"2024-08-27T01:10:26","date_gmt":"2024-08-27T01:10:26","guid":{"rendered":"https:\/\/www.sellersnap.io\/?p=14217"},"modified":"2024-08-21T10:22:39","modified_gmt":"2024-08-21T10:22:39","slug":"amazon-dashboard-guide-new-sellers","status":"publish","type":"post","link":"https:\/\/www.sellersnap.io\/amazon-dashboard-guide-new-sellers\/","title":{"rendered":"Amazon Dashboard Guide for New Amazon Sellers in 2024"},"content":{"rendered":"
Over the past year, there has been an increase in online <\/span>seller <\/span>registrations within <\/span>Amazon Seller<\/span> Central. The convenience and flexibility of the <\/span>Amazon dashboard<\/span>, coupled with the company’s established name, brought about an influx of <\/span>sellers<\/span>.\u00a0<\/span><\/p>\n The <\/span>Amazon Seller<\/span> Central dashboard’s advanced user interface simplifies transactions for Amazon <\/span>sellers<\/span>. However, new users are expected to experience a learning curve despite the system’s simplicity.\u00a0<\/span><\/p>\n This is particularly true for non-technical online <\/span>sellers <\/span>or those who were previously dependent on virtual assistants to run their eCommerce businesses<\/span>. We’ve compiled this guide to help new <\/span>sellers <\/span>get comfortable with the <\/span>Amazon Seller dashboard<\/span>.<\/span><\/p>\n In brief, <\/span>Amazon Seller<\/span> Central is the online interface third-party sellers and other brands use <\/span>to market and sell their items directly to <\/span>Amazon customers<\/span>. When online <\/span>sellers <\/span>have a <\/span>Seller Central account<\/span>, they are considered third-party <\/span>sellers <\/span>on the Amazon <\/span>marketplace<\/span>.\u00a0<\/span><\/p>\n For new members of <\/span>Amazon Seller Central<\/span><\/a>, the initial experience of using the <\/span>Amazon Seller Central dashboard<\/span> can be quite overwhelming. However, it’s important to note that Amazon provides extensive support and resources to help sellers easily navigate the <\/span>dashboard<\/span>.<\/span><\/p>\n <\/p>\n The <\/span>Amazon Seller Central dashboard<\/span> is technically not a single <\/span>dashboard<\/span>, for it can be considered a centralized hub with multifaceted tools. It contains shortcuts to the Account Health dashboard, Amazon <\/span>Sales dashboard<\/span>, and other resources.\u00a0<\/span><\/p>\n After the pandemic, the Amazon <\/span>dashboard <\/span>received a makeover. It now features a sidebar menu with refreshed sub-menus. Alongside the revamped navigational menu, the default widgets have also been refreshed. When navigating the Amazon <\/span>dashboard<\/span>, <\/span>sellers <\/span>will likely encounter the menus discussed in the succeeding paragraph.<\/span><\/p>\n <\/p>\n <\/p>\n When checking the main menu section, <\/span>sellers <\/span>will first see the Catalog menu. This menu contains sub-menus mainly for Amazon product <\/span>selling <\/span>applications, documentation, and promotion. For <\/span>sellers <\/span>who want to improve their Amazon listings through product videos, the “Upload and Manage Videos” feature can also be accessed through the Catalog menu.<\/span><\/p>\n Videos are important marketing material for your <\/span>Amazon business<\/span>. Adding Amazon videos to your listings can help <\/span>boost sales<\/span>, reduce Amazon returns, and drive customer engagement.\u00a0\u00a0<\/span><\/p>\n The <\/span>Amazon dashboard<\/span> made it easier for <\/span>sellers <\/span>to upload product videos. Once you are on the “Upload and <\/span>Manage <\/span>Videos” page, simply scroll down and look for the “Upload Video” button, and you will be redirected to another page.<\/span><\/p>\n <\/p>\n Amazon Seller<\/span> Central: A screenshot (cropped) of <\/span>Amazon Dashboard<\/span>, From <\/span>https:\/\/amzn.to\/3leVz3n<\/span><\/a><\/span><\/p>\n <\/p>\n Once redirected, choose the video you wish to upload from your computer and then upload it. You will also be asked to fill in information, including:\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Amazon Seller<\/span> Central: A screenshot (cropped) of Amazon <\/span>Dashboard<\/span>, From <\/span>https:\/\/amzn.to\/3leVz3n<\/span><\/a><\/span><\/p>\n <\/p>\n As for video format requirements, Amazon videos should be mp4 or .mov under 5 GB (480p or higher recommended). You can also check some Amazon videos<\/span> FAQs<\/span><\/a> to learn more about product videos.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Inventory <\/span>management plays a crucial role in the success of your Amazon <\/span>business<\/span>. In order to <\/span>manage <\/span>your inventory, you can access the <\/span>Inventory <\/span>menu. In particular, Amazon FBA sellers can utilize this menu to <\/span>manage <\/span>their FBA <\/span>inventory <\/span>items.\u00a0<\/span><\/p>\n The Inventory menu is a treasure trove for Amazon FBA sellers. It provides access to the Amazon<\/span> Inventory Performance Index <\/span>(IPI), Sell Globally <\/span>dashboard <\/span>(Amazon Global <\/span>Selling<\/span>), and other FBA analytics, such as shipments and FBA enrollment opportunities.\u00a0<\/span><\/p>\n Under the Amazon Global <\/span>Selling dashboard<\/span>, sellers can list and sell their products on multiple Amazon marketplaces, including regions in North America, Europe, Asia-Pacific, the Middle East, and North Africa. If you are interested in <\/span>selling <\/span>in multiple Amazon marketplaces, you can check our discussion and tips about the<\/span> Amazon international selling program<\/span><\/a>.\u00a0<\/span><\/p>\n For Amazon FBA <\/span>metrics<\/span>, you can access the FBA Analytics <\/span>dashboard <\/span>through the Analytics menu. Some of the information that can be seen on the FBA Analytics <\/span>dashboard <\/span>includes:<\/span><\/p>\n <\/p>\n <\/p>\nWhat is Amazon <\/span>Seller Central<\/span>? <\/span>\u00a0<\/span><\/h2>\n
Key Features of the <\/span>Amazon Seller Central Dashboard<\/span><\/h2>\n
Amazon Seller Central Dashboard<\/span> Main Menus<\/span><\/h3>\n
Catalog<\/b><\/h3>\n
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Inventory <\/b>\u00a0<\/span><\/h3>\n
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