This is where SEO comes into play, and without it, you will unlikely reach the full potential of your business each year. As many as 68% of online experiences begin with the use of a search engine. This should show you the power of SEO and rankings through the use of search engines like Google.

If you have been struggling with visibility for your store or you are not getting the sales that you think that you should- you need to review your SEO strategy. Getting the right eCommerce SEO built into your site can make all the difference in meeting your long-term goals and growing your presence in your market. 

SEO is about much more than visibility these days, and Google looks at each site with the intent to rank only the most reliable sources at the top of its results. This is why using the right SEO for an online store is so important to the success of your eCommerce website.

If you are ready to learn some more about the top 5 eCommerce SEO Strategies for your eCommerce store in 2022, you need to read on!

Top 5 eCommerce SEO Tips for 2022

These tips will help your eCommerce store be more visible, easier to navigate, and help you convert to sales more often. Many eCommerce store owners are not aware of just how critical SEO is to the effectiveness of their online store. You can get big results from making these adjustments to your store and the way you manage it. 

Google does not offer unique search criteria for different kinds of stores or sites, so you need to be sure that you are using eCommerce SEO tips within your site. This will allow Google to recognize you and your business as an expert in your industry.

Consider features like added site content, keyword optimization, and schema markup as essentials that your eCommerce site cannot live without. These five tips will help you to optimize your eCommerce store to get the most conversions and the best rankings possible.

1. Do keyword research

Keywords are one of the essential ways to improve the eCommerce SEO within your store. You want to be sure that your product pages include transactional-based keywords. These are connected with the categories of your products. You can think of these keywords as the signs in a grocery store that tells people which aisle each product is on.

Transactional keywords need to be both general and specific to help grab different kinds of searches. Making sure that your product pages include both brand generic category information and specific details in keyword form can make all the difference. 

Google now searches for relevance more than the number of instances of each keyword, so you need to use these tools properly. You can even harm your rankings through keyword stuffing and other old tactics that have fallen out of favor.

Long-tail keywords also need to show up on your site. These are important for use when people use voice search or when they type a full sentence into their browser’s search bar. These keywords will have lower search volume and should not be the mainstay of your efforts, but they can be very valuable for specific products and pages on your site. 

They are best created with the help of different keyword searching tools, and they should be placed on the pages of your site using the 80/20 rule. You will only want these longer and more specific keywords to be 20% or less of your overall keyword efforts to be sure that you are not keyword stuffing with phrases that no one will search for.

2. Create unique content

Content on your site can give your website’s pages more authority, ranking them higher in searches. You need to be careful and make sure that the content is not spammy and disingenuous or full of keyword stuffing. Think of this added content as informational to those who are visiting your site to shop. You will want these items to add value to your site and not to create a distraction.

Unique content can be handled like small blogging offerings that explain how products are made, company ethos, or even give additional information about related items. If you do not have the option to blog on your store site, you can still take advantage of product pages to offer up information like this, and you might even backlink to additional content that is related to your products.

Local content can be of great use for this as well, and you can use it to optimize your site for searches in your local area or in places where you are trying to attract a specific interest. Unique content can make your brand stand out, offer a more personalized sales experience and improve rankings in searches.

3. Correct Use of Schema Markup

The schema of your online store allows search engines to find the specifications of each product that you sell. This is a critical part of your eCommerce SEO optimization process because you want people to be able to find your store and find unique items located on product pages. The schema includes the product’s name, descriptions, price, the amount of the item that you have in stock, and the product’s rating.

This information helps search engines return indexed results that connect your product pages with unique searches. Google will scan through the information included in these schema markup items to help connect people with specific features that they have searched for. This means that a search for “green women’s shoes under $20” will show products on your site that are categorized with these features.

The schema markup can also be optimized for your contact page, blog page, and site link search information. The more you include the right details in your schema markup, the better the search result returns you will get. While a bit tedious, this effort is well worth your time when you are selling unique products with specific features that people might search for.

4. Leverage Customer Reviews

Getting reviews is not as hard as you might think. You can make it simple for people to review the items they have purchased by sending out a survey after a sale or by offering a comment box in specific places on your site. Customer reviews, when combined with the other tips on this list, can make the difference between a middling placement in Google’s rankings and a first-page placement.

Think of your customer reviews as added blog content or added site content. You need to be careful not to associate too many reviews with your page, and you need to relegate your reviews to a specific page or to portions of product pages to prevent clutter If you have not been taking advantage of the customer review for your SEO rankings, you have been missing out

5. Optimize Product Names and Descriptions

Just like adding keywords to the content on your site to make sure that Google can locate your page, you also need to ensure that the product names and descriptions you used on your product pages are eCommerce SEO-aligned. Google does not respond well to repetitive words on product pages. 

That is why you need to be careful and not use the same keyword repeatedly. Everyone can immediately recognize a spammy product description, and Google is more than capable of doing so as well. Gone are the days of keyword stuffing being the best way to get your product to the top of the search results!

Google prefers to see descriptions of the item as well as the actual item’s categories and product identifiers. This means that your product description should clearly state the brand name and the type of product.

You should also describe the nature of the item, such as soft, luxurious, colorful, etc. when explaining what your products are like. Google will be much more likely to rank a product that is explained as a “luxurious, soft, and colorful scarf” than the one with a product description that indicates that this is a “red scarf.”

You will also need to ensure that your product descriptions are not just a single sentence long. Product descriptions often rank best when they are between 150 and 200 words. This is a great way to ensure you get the necessary information without repetition. Make sure that your product descriptions are interesting and well-crafted.

eCommerce SEO is Critical to the Success of Your Online Store

Adopting eCommerce SEO best practices is critical for your eCommerce site’s visibility as well as its relevance when customers are searching for items that you might sell.

You need to ensure that you’re correctly using highly effective product descriptions and schema markup along with the long-tail keywords. You need to strike a delicate balance between overuse of these SEO features and a lack of effort that could easily lead your site to the second or third page of the search results.

Utilizing eCommerce SEO correctly is essential, and your eCommerce store should comply with Google’s search preferences. Make sure that your site is optimized correctly. and you will be able to rank more effectively, provide more informative and engaging content to your customers, and convert more sales.

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About the Author:

Matija is a marketing and tech enthusiast, both on and off work. You can never bother Matija with “just one more question” when it comes to marketing. He likes to get scientific about marketing, performing research on various related topics – sharing his insights and interpretations with like-minded enthusiasts.

It became the reality for some of them, but for most of the existing sellers on Amazon, it remains a dream. So, what is the secret of success on Amazon, and how to become successful? 

The secret is quite simple: it is in using the common SEO strategy and adhering to Amazon’s A9 Search Algorithm. Those things are not that difficult to learn and implement as it may seem. By reading this article, you will get some expertise to make your first successes on Amazon!

The Amazon Best Sellers Rank: What Is It and Why Do You Need It?

As previously mentioned, Amazon is a search engine. It is the largest search engine for e-commerce. Like Google, Amazon has a similar mission of helping people (shoppers) in their search. That is why it utilizes almost similar strategies for achieving success within the niche. To help its shoppers discover the best items from different categories Amazon uses metrics such as the Amazon Best Sellers Rank. 

This rank positions at the very top the most popular item in a specific category or subcategory. To help a shopper discover the best good in his category, the Amazon Best Sellers Rank shows the currently chosen item in several different subcategories, where it has the highest rating. It is shown in the “Product details” section of a product page and is updated hourly.

Worth noting that the Amazon Best Sellers Rank works only for goods assigned on categories, hence the items without a category are ignored by this metric.

And finally, it’s worth to say about the main reasons why you should pay special attention to this Amazon’s instrument and to the Amazon SEO tips, strategy in principle:

•  Since Amazon works as a search engine, the more you optimize your SEO strategy, the more products you will sell on the platform.
• Amazon is full of similar products, and if you wish to draw more attention to your items, you need to make them more noticeable, thus achieving higher ratings.
• Most of the Amazon sellers have already learned Amazon SEO tips principles, and if you really want to keep your business competitive, you ought to start using the strategy of Amazon SEO along with other Amazon success tips as soon as possible.

The ABC’s of Amazon’s A9 Algorithm

Just to determine the categories of your products is too little to form their ratings within such a powerful platform as Amazon. To form ratings this system has its own A9 ranking algorithm, which is not necessary to study in every detail, but would be useful to know the main aspects on which it is grounded:

• Relevance of keywords. Your product’s description and title are checked by Amazon for the presence of relevant keywords in them.
• Conversion Rate. At this step, Amazon compares the amount of traffic that your product listing gets to the number of real purchases. Even if quite many prospective customers show interest in your items and often visit your pages, hardly making any purchases, this will result in a low product rating.
• Satisfaction of customers. You should strive to make your customers really happy with your product purchases, as customers’ feedback and return rate also count.
• Product Pricing: In order for Amazon to take notice of your product pricing, a dynamic pricing strategy is suggested. With the help of an Amazon repricer, you can efficiently improve your product pricing and Buy Box winning rate.

And now, let us look closer at the specific Amazon success tips that will help to better tune your Amazon strategy with Amazon’s A9 Algorithm and thus give you the opportunity to get the maximum possible rating and revenue.

#1. Name your product with the right product title

To cut it short, this means adding as many relevant keywords to your product title, as possible. Depending on the specifics of your product, its title can have such elements, as:

• Product name (e.g., cat water fountain);
• The product’s brand name (e.g., Pedy);
• The material the product is made of (e.g., stainless steel);
• The product’s special features (e.g., Silent, LED Light Switch);
• Product’s purpose;
• Product’s size;
• Color;
•  Product’s packaging.

#2. Brake your product’s description into clear points

Now you should add your product’s description, highlighting its benefits. For this purpose, it is strongly recommended to use bullet points, as it facilitates the perception of information and allows you to concentrate your potential customer’s attention on the most beneficial points. Include in your bullet points subheadings and short descriptions of up to 200 characters. 

List your product’s benefits in the order from the most important to the least important ones, and also remember to not overuse keywords in your bullet points, by replacing some words in them with their synonyms (e.g., instead of the already used “silent drinking fountain” you may use “ultra-quiet drinking fountain”).

#3. Create a compelling description of your product

Though a product description weighs almost nothing in terms of SEO, if it is a detailed one, it can help turn your potential customers, who often scroll through your product page, into actual ones, who made their purchases. In other words, a compelling item description helps shoppers to learn more about your product and eventually decide on buying it!

• Find out whether your prospective customers have already used products like yours and try to discover the right words for convincing them to buy your item.
• Should you have good writing skills, write the description on your own, and try to concentrate more on your product’s benefits, pay attention to the text structure, use subheadings, and focus on the most crucial information about your product.

In our time, there are lots of online instruments to make your writing look and sound better: After the Deadline, SlickWrite, 1Checker, etc. Still, the reputation of your text must also be grounded in the credibility of the links and references you use. Such an online instrument as Linksmanagement will take thorough care of a top-notch dofollow backlinks list for your copy! 

#4. Bring your product’s complete technical details list

In case you sell electronics, you must always give full technical details on your product. This will let you boost your Amazon SEO, and secondly, this will give your potential purchasers the opportunity to compare your products to the similar devices available on Amazon.

#5. Add more visual content

In fact, visual representation means that Internet shoppers can “feel” or “touch” your products, i.e. through their screens. That is why it is especially important to have visual content on your product page, as it extremely helps to convince your prospective customers to purchase the goods. Just add on your product page the next types of visuals – and you will see the result in a short time: 

• Lifestyle photos. They show how other people use your product in their real-life situations. Such an approach will increase customers’ trust, hence – loyalty.
• Infographics. Use colorful informative pictures focusing on the key advantages of your product.
• Add videos. Videos on your product will show how it looks and its benefits in real life, which will obviously enhance the urge of your potential purchasers to buy your product. Remember that quality visual content is more than half the success. Do not skimp on the photographer and retouching of photos. If you are not able to retouch photos yourself, use the services of freelancers on UpWork or order retouching from a professional service.

The simple, easy, and fast to implement SEO tips will surely help you to get your first purchases or significantly increase the existing ones. They are 100% working and toll-free advice on how to start becoming a successful Amazon seller. Just take your time and start working on suggested Amazon SEO tips to better your Amazon strategy – the positive results will soon follow. 

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About the Author:

Marie Barnes is a writer for gearyoda. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.

With that in mind, it is important that you understand how Amazon product ranking algorithm works. Thus, making it necessary for you to learn not just Amazon SEO, but also the dynamics of the Amazon ranking algorithm. Understanding how Amazon A9 search engine works will guide you on how to optimize your Amazon listing for better results.

The Product Ranking Amazon A9 Algorithm Dynamics

According to Statista, Amazon’s combined mobile and desktop visits from 2019 to 2020 amounted to over 2.44 billion. Thus, making it the most visited eCommerce platform in the United States. Amazon.com leads by a wide margin over other online selling platforms, with 214.8 million users.

With such statistics in mind, it is crucial for Amazon sellers to rank their product on the first page of the Amazon A9 search engine result if they want to take advantage of the numerous online transactions. To serve as a starting point, having a better understanding of how the Amazon A9 algorithm works would be beneficial. Without a clear understanding of the Amazon A9 search engine and how it works, Amazon sellers don’t always maximize the full potential of their business.

Similar to the Google algorithm, Amazon ranking algorithm performs data analysis, which includes the analysis of historical traffic patterns, since Amazon’s searches are not informational, but rather more transactional in nature. Apart from data analysis, the Amazon A9 algorithm also performs indexing, for it indexes the inputted text in the Amazon listing.

When performing a search, the algorithm takes into consideration the most optimal matches to that of the customer’s search keyword/s and the item relevancy. What makes the Amazon algorithm unique from other online selling platforms is its capability to automatically learn the combination of various relevant features. It is also capable of analyzing past search patterns in order to adapt to what is relevant to the customer’s search.

To simplify its functionality, the Amazon algorithm focuses more on relevance and performance. The “relevance” aspect of its search relates to how products are optimized, especially in its description and use of proper keywords.

On the other hand,  the “performance” aspect relates to the historical performance of a product in terms of its sales history. That is why products that are well-optimized and have been generating sales in the past are more likely to rank higher, as Amazon product ranking algorithm favors both

To boost the historical performance aspect of your product or its sales performance, make use of Amazon seller tools, like Amazon repricers. Amazon repricers will help secure your profit margin and potentially increase the Amazon Buy Box winning rate.

Reliable algorithmic repricers like Seller Snap will deliver an automated repricing strategy to help maximize your profit potential. To learn more about AI repricers, CLICK HERE.

Effective Optimization for Better Amazon A9 Search Engine Ranking

Successful sellers on Amazon understand that in order to rank higher in Amazon search results and increase chances of winning the Amazon Buy Box, an Amazon SEO strategy should be established. Amazon SEO is one of the factors that the Amazon A9 algorithm takes into account. In order to improve your Amazon SEO campaign and for your Amazon listing to be more A9 algorithmic friendly, here are some particular elements to check and optimize.

Handle Title & Brand Name Well

Using the correct title on your Amazon listing has a huge impact on your product ranking. In order for your title to be A9 algorithm friendly, it is suggested that titles should mimic the text found on the physical packaging of the product. In terms of length, titles must not have more than 200 characters, including spaces. To know more about policies for writing listings, CLICK HERE.

The product title should be keyword rich and identify the item you are selling. Take note that the wording employed on your title will determine your potential spot on the Amazon search result page.

Similarly, consideration should also be assigned to the brand designation. Your brand name should be included in the title format. This will increase the chance for your product to rank on searches that are filtered by shoppers according to brand.

Deal With Back-end Keywords

When it comes to ranking your product on the Amazon search engine results page, you should also consider back-end keywords. Back-end keywords do not appear to shoppers checking your Amazon listing page. They are hidden terms that can be inputted in the back-end search field when preparing/editing your Amazon listing.

To help you access the back-end keywords section, here are simple steps to follow:

STEP 1: Click the “Inventory” tab on your Seller Central account

STEP 2: Go to the right side of the page and look for the “Edit” button beside your active products. Click the “Edit” button

STEP 3: You are now in the “Edit Product Info” screen and will automatically see the “Offer” navigation tab

STEP 4: Click on “Keywords” to open the “Search Terms” section

Back-end keywords will help your product reach more relevant traffic. If you are familiar with the WordPress plugin, Yoast, the concept of back-end keywords are somehow closely related to “Keyphrase Synonyms.” For example, if you are selling a hand moisturizer, one potential back-end keyword to use would be hand lotion; for other users may use such terms as their search keyword. To know more about the effective use of search terms, CLICK HERE.

Improve Bullet Points

Another avenue for optimization would be bullet points. Amazon allows you to include at least 5 bullet points in order to quickly highlight your Amazon product. The best Amazon sellers are fully aware of the importance of bullet points.

Bullet points found on the “About the product” section of the listing serve as a quick and substantial preview for shoppers. Bullet points should be used efficiently to effectively convey what your product is and why it stands out over its competitors on the Amazon marketplace.

Product Description

As mentioned above, one of the main basis for ranking a product by the Amazon A9 algorithm is conversion or sales history. For that matter, you should optimize your product description well.

In optimizing this section, mere keyword stuffing will not work. Since your goal is to attract more potential buyers, your product description should be informative, brief, and engaging. Make use of marketing language and strategy that will help answer the query or need of a shopper. Make your description look natural while maintaining proper keyword balance.

In reality, not all Amazon sellers are familiar with Amazon SEO or even have an established Amazon SEO strategy. To give you a better understanding of SEO, Amazon SEO, Amazon SEO tools, and its basic distinction from Google SEO, here below are key concepts that will help you appreciate the benefits of SEO.

Search Engine Optimization Overview

BRIEF HISTORY OF SEO

Search Engine Optimization or SEO has been considered by many as one of the most important things that happened during the internet revolution. Before the concept of Amazon SEO vs Google SEO came to be, there was only an SEO, a plain search engine optimization.

The history of search engine optimization is quite complex, similar to the concept of SEO itself. The term SEO according to current history as highlighted by Wikipedia, came into use back in 1997 and Bruce Clay is said to be one of the persons who popularized the term.

However not mentioned in the article, another individual is said to be the original proponent of the term search engine optimization. In a blog post authored by Adam Audette, the Senior Vice President, Head of Global SEO at Merkle, he mentioned that it was John Audette who first used the term search engine optimization. It was well evidenced by the web page that was published on February 15, 1997, making it 5 months earlier than the commonly accepted date, which is July 26, 1997.

SEO IN GENERAL

Going beyond the term’s historicity, SEO has managed to create a huge impact in the digital marketing industry. SEO in general and in its simplest definition can be understood as the process or practice of ranking content online. Whether it is an Amazon product, AI repricer, or any other web content, SEO has become a relevant factor for achieving higher competency and increased online visibility in today’s digital marketing landscape.

If your purpose is to be more visible online as an Amazon seller or simply a website manager, search engine optimization is one of the practices you should learn. Needless to say that the higher a content ranks online, the more viewers, customers and audiences will see and click on your uploaded content. Hence, implementing an SEO strategy on your digital marketing campaign or online business is a must.

However, despite the critical importance of SEO in an online marketing campaign, you should understand that not all SEO strategies are created equally. Similar to the existence of different search engines, such as Google, Yahoo, and Bing, search engine optimization strategy also varies. And this is especially true with Amazon SEO vs Google SEO approaches.

Overview of Amazon SEO

Marketing your product on Amazon can be quite overwhelming, especially for first time Amazon entrepreneurs. There are many things to consider, including product listing and Amazon pricing. With the latter, experienced Amazon sellers would rather use tested and proven Amazon repricers such as Seller Snap to lessen the burden on their part. Hence, giving them more time to focus on other avenues for a successful Amazon enterprise, including Amazon search engine optimization.

With respect to Amazon SEO vs Google SEO, it cannot be helped for some practitioners to be confused. Therefore incorporating some Google SEO approaches to their Amazon SEO campaign which is not that effective since Amazon has its own unique algorithm, the Amazon A9 algorithm.

Knowing some of the basic facts and key elements of Amazon SEO, including effective Amazon SEO strategy, will greatly help in increasing the efficiency and revenue of your business when done properly. Appearing on top of the Amazon product search result is of great advantage, especially that the majority of online consumers begin their product search on Amazon.

With those facts in mind, you need to change your mindset that Amazon is simply a channel for purchasing items. You should now think of Amazon as a research and discovery platform similar to that of any search engine. Thus, it is safe to assume that Amazon has become an online consumers’ product search engine.

As a consequence of Amazon’s unique algorithm, Amazon sellers like you should understand that unlike Google, Amazon favors more conversions than that of clicks. This simply means that selling is more important in achieving a higher ranking on Amazon as a product search engine platform.

In order to increase conversion, Amazon product SEO should be practiced. Some of the steps you should take to improve your Amazon SEO is by filling up the necessary fields provided by the website, having relevant keywords, high-quality photos, optimized title, and substantial product description in relation to product listing.

In terms of Amazon keywords use, unlike Google, Amazon tends to favor individual words rather than keyword phrases, which is a common practice in Google SEO. Individual words are given emphasis as compared to phrases because Amazon buyers are more specific with their searches.

Overview of Google SEO

When it comes to search engines, Google is undeniably on top of the ladder. That is why the majority of SEO practitioners focus more on Google SERP for their SEO campaign. And with respect to Google SEO, numerous factors come into play.

As previously pointed out, Amazon favors more individual words rather than keyword phrases. In contrast to that, Google places more emphasis on long-tail keywords. However, the contextual relevance of these keywords should also be observed when using long-tail keywords.

Apart from proper keywords use for a successful Google SEO, other factors to consider are the proper use of external and internal links. Similarly, metadata, proper tagging, and the use of quality & relevant images also impact your Google SEO campaign.

Which is better: Amazon vs Google

When comparing both platforms, it cannot be helped to ask which is better among the two. In answering such a query, you should look into your campaign intention and target audience. If you are an Amazon seller, ideally you should boost your Amazon SEO campaign first, before dealing with Google SEO.

Alternatively, focusing on Google SEO will help you gather leads or audiences that are only starting their search and are yet to refine their needs. On the other hand, it is worth emphasizing that the SEO for Amazon is more effective for users that already know what they want. To reiterate the statistical fact, it is estimated that 55% of shoppers who already have an idea of what to buy start their search on Amazon rather than on Google.

SEO & Beyond

If you are a dedicated Amazon seller, you should have known by now that to be successful in the online selling industry, flexibility is needed. Apart from being attuned to both Google SEO and Amazon SEO, you should also acquaint yourself with the latest Amazon SEO tools in the industry, such as an Amazon repricing tool.

One of the best Amazon repricers in the market today is Seller Snap. Seller Snap has managed to help numerous online sellers like you deal with Amazon pricing strategy for better results. Seller Snap is an AI-powered Game Theory repricer that can detect competitors’ behavior. Therefore, allowing it to readjust the price of your Amazon product according to the competitive circumstances, taking into account essential data including the behavior of your competitors.

Efficiency and effectiveness of Seller Snap go beyond reviews, for statistically, 80% of Amazon sellers like you who started the free trial of the Amazon AI repricer, opted to continue the use of Seller Snap as their main Amazon repricing and analytics tools. If you want to improve your Amazon business and save time on price adjustments, you should start your 15 Day Free Trial today.

For more details about Seller Snap and how it can help your Amazon business, contact us at +1 (262) 735 5767 for more details.