This is where SEO comes into play, and without it, you will unlikely reach the full potential of your business each year. As many as 68% of online experiences begin with the use of a search engine. This should show you the power of SEO and rankings through the use of search engines like Google.

If you have been struggling with visibility for your store or you are not getting the sales that you think that you should- you need to review your SEO strategy. Getting the right eCommerce SEO built into your site can make all the difference in meeting your long-term goals and growing your presence in your market. 

SEO is about much more than visibility these days, and Google looks at each site with the intent to rank only the most reliable sources at the top of its results. This is why using the right SEO for an online store is so important to the success of your eCommerce website.

If you are ready to learn some more about the top 5 eCommerce SEO Strategies for your eCommerce store in 2022, you need to read on!

Top 5 eCommerce SEO Tips for 2022

These tips will help your eCommerce store be more visible, easier to navigate, and help you convert to sales more often. Many eCommerce store owners are not aware of just how critical SEO is to the effectiveness of their online store. You can get big results from making these adjustments to your store and the way you manage it. 

Google does not offer unique search criteria for different kinds of stores or sites, so you need to be sure that you are using eCommerce SEO tips within your site. This will allow Google to recognize you and your business as an expert in your industry.

Consider features like added site content, keyword optimization, and schema markup as essentials that your eCommerce site cannot live without. These five tips will help you to optimize your eCommerce store to get the most conversions and the best rankings possible.

1. Do keyword research

Keywords are one of the essential ways to improve the eCommerce SEO within your store. You want to be sure that your product pages include transactional-based keywords. These are connected with the categories of your products. You can think of these keywords as the signs in a grocery store that tells people which aisle each product is on.

Transactional keywords need to be both general and specific to help grab different kinds of searches. Making sure that your product pages include both brand generic category information and specific details in keyword form can make all the difference. 

Google now searches for relevance more than the number of instances of each keyword, so you need to use these tools properly. You can even harm your rankings through keyword stuffing and other old tactics that have fallen out of favor.

Long-tail keywords also need to show up on your site. These are important for use when people use voice search or when they type a full sentence into their browser’s search bar. These keywords will have lower search volume and should not be the mainstay of your efforts, but they can be very valuable for specific products and pages on your site. 

They are best created with the help of different keyword searching tools, and they should be placed on the pages of your site using the 80/20 rule. You will only want these longer and more specific keywords to be 20% or less of your overall keyword efforts to be sure that you are not keyword stuffing with phrases that no one will search for.

2. Create unique content

Content on your site can give your website’s pages more authority, ranking them higher in searches. You need to be careful and make sure that the content is not spammy and disingenuous or full of keyword stuffing. Think of this added content as informational to those who are visiting your site to shop. You will want these items to add value to your site and not to create a distraction.

Unique content can be handled like small blogging offerings that explain how products are made, company ethos, or even give additional information about related items. If you do not have the option to blog on your store site, you can still take advantage of product pages to offer up information like this, and you might even backlink to additional content that is related to your products.

Local content can be of great use for this as well, and you can use it to optimize your site for searches in your local area or in places where you are trying to attract a specific interest. Unique content can make your brand stand out, offer a more personalized sales experience and improve rankings in searches.

3. Correct Use of Schema Markup

The schema of your online store allows search engines to find the specifications of each product that you sell. This is a critical part of your eCommerce SEO optimization process because you want people to be able to find your store and find unique items located on product pages. The schema includes the product’s name, descriptions, price, the amount of the item that you have in stock, and the product’s rating.

This information helps search engines return indexed results that connect your product pages with unique searches. Google will scan through the information included in these schema markup items to help connect people with specific features that they have searched for. This means that a search for “green women’s shoes under $20” will show products on your site that are categorized with these features.

The schema markup can also be optimized for your contact page, blog page, and site link search information. The more you include the right details in your schema markup, the better the search result returns you will get. While a bit tedious, this effort is well worth your time when you are selling unique products with specific features that people might search for.

4. Leverage Customer Reviews

Getting reviews is not as hard as you might think. You can make it simple for people to review the items they have purchased by sending out a survey after a sale or by offering a comment box in specific places on your site. Customer reviews, when combined with the other tips on this list, can make the difference between a middling placement in Google’s rankings and a first-page placement.

Think of your customer reviews as added blog content or added site content. You need to be careful not to associate too many reviews with your page, and you need to relegate your reviews to a specific page or to portions of product pages to prevent clutter If you have not been taking advantage of the customer review for your SEO rankings, you have been missing out

5. Optimize Product Names and Descriptions

Just like adding keywords to the content on your site to make sure that Google can locate your page, you also need to ensure that the product names and descriptions you used on your product pages are eCommerce SEO-aligned. Google does not respond well to repetitive words on product pages. 

That is why you need to be careful and not use the same keyword repeatedly. Everyone can immediately recognize a spammy product description, and Google is more than capable of doing so as well. Gone are the days of keyword stuffing being the best way to get your product to the top of the search results!

Google prefers to see descriptions of the item as well as the actual item’s categories and product identifiers. This means that your product description should clearly state the brand name and the type of product.

You should also describe the nature of the item, such as soft, luxurious, colorful, etc. when explaining what your products are like. Google will be much more likely to rank a product that is explained as a “luxurious, soft, and colorful scarf” than the one with a product description that indicates that this is a “red scarf.”

You will also need to ensure that your product descriptions are not just a single sentence long. Product descriptions often rank best when they are between 150 and 200 words. This is a great way to ensure you get the necessary information without repetition. Make sure that your product descriptions are interesting and well-crafted.

eCommerce SEO is Critical to the Success of Your Online Store

Adopting eCommerce SEO best practices is critical for your eCommerce site’s visibility as well as its relevance when customers are searching for items that you might sell.

You need to ensure that you’re correctly using highly effective product descriptions and schema markup along with the long-tail keywords. You need to strike a delicate balance between overuse of these SEO features and a lack of effort that could easily lead your site to the second or third page of the search results.

Utilizing eCommerce SEO correctly is essential, and your eCommerce store should comply with Google’s search preferences. Make sure that your site is optimized correctly. and you will be able to rank more effectively, provide more informative and engaging content to your customers, and convert more sales.

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About the Author:

Matija is a marketing and tech enthusiast, both on and off work. You can never bother Matija with “just one more question” when it comes to marketing. He likes to get scientific about marketing, performing research on various related topics – sharing his insights and interpretations with like-minded enthusiasts.

In reality, not all Amazon sellers are familiar with Amazon SEO or even have an established Amazon SEO strategy. To give you a better understanding of SEO, Amazon SEO, Amazon SEO tools, and its basic distinction from Google SEO, here below are key concepts that will help you appreciate the benefits of SEO.

Search Engine Optimization Overview

BRIEF HISTORY OF SEO

Search Engine Optimization or SEO has been considered by many as one of the most important things that happened during the internet revolution. Before the concept of Amazon SEO vs Google SEO came to be, there was only an SEO, a plain search engine optimization.

The history of search engine optimization is quite complex, similar to the concept of SEO itself. The term SEO according to current history as highlighted by Wikipedia, came into use back in 1997 and Bruce Clay is said to be one of the persons who popularized the term.

However not mentioned in the article, another individual is said to be the original proponent of the term search engine optimization. In a blog post authored by Adam Audette, the Senior Vice President, Head of Global SEO at Merkle, he mentioned that it was John Audette who first used the term search engine optimization. It was well evidenced by the web page that was published on February 15, 1997, making it 5 months earlier than the commonly accepted date, which is July 26, 1997.

SEO IN GENERAL

Going beyond the term’s historicity, SEO has managed to create a huge impact in the digital marketing industry. SEO in general and in its simplest definition can be understood as the process or practice of ranking content online. Whether it is an Amazon product, AI repricer, or any other web content, SEO has become a relevant factor for achieving higher competency and increased online visibility in today’s digital marketing landscape.

If your purpose is to be more visible online as an Amazon seller or simply a website manager, search engine optimization is one of the practices you should learn. Needless to say that the higher a content ranks online, the more viewers, customers and audiences will see and click on your uploaded content. Hence, implementing an SEO strategy on your digital marketing campaign or online business is a must.

However, despite the critical importance of SEO in an online marketing campaign, you should understand that not all SEO strategies are created equally. Similar to the existence of different search engines, such as Google, Yahoo, and Bing, search engine optimization strategy also varies. And this is especially true with Amazon SEO vs Google SEO approaches.

Overview of Amazon SEO

Marketing your product on Amazon can be quite overwhelming, especially for first time Amazon entrepreneurs. There are many things to consider, including product listing and Amazon pricing. With the latter, experienced Amazon sellers would rather use tested and proven Amazon repricers such as Seller Snap to lessen the burden on their part. Hence, giving them more time to focus on other avenues for a successful Amazon enterprise, including Amazon search engine optimization.

With respect to Amazon SEO vs Google SEO, it cannot be helped for some practitioners to be confused. Therefore incorporating some Google SEO approaches to their Amazon SEO campaign which is not that effective since Amazon has its own unique algorithm, the Amazon A9 algorithm.

Knowing some of the basic facts and key elements of Amazon SEO, including effective Amazon SEO strategy, will greatly help in increasing the efficiency and revenue of your business when done properly. Appearing on top of the Amazon product search result is of great advantage, especially that the majority of online consumers begin their product search on Amazon.

With those facts in mind, you need to change your mindset that Amazon is simply a channel for purchasing items. You should now think of Amazon as a research and discovery platform similar to that of any search engine. Thus, it is safe to assume that Amazon has become an online consumers’ product search engine.

As a consequence of Amazon’s unique algorithm, Amazon sellers like you should understand that unlike Google, Amazon favors more conversions than that of clicks. This simply means that selling is more important in achieving a higher ranking on Amazon as a product search engine platform.

In order to increase conversion, Amazon product SEO should be practiced. Some of the steps you should take to improve your Amazon SEO is by filling up the necessary fields provided by the website, having relevant keywords, high-quality photos, optimized title, and substantial product description in relation to product listing.

In terms of Amazon keywords use, unlike Google, Amazon tends to favor individual words rather than keyword phrases, which is a common practice in Google SEO. Individual words are given emphasis as compared to phrases because Amazon buyers are more specific with their searches.

Overview of Google SEO

When it comes to search engines, Google is undeniably on top of the ladder. That is why the majority of SEO practitioners focus more on Google SERP for their SEO campaign. And with respect to Google SEO, numerous factors come into play.

As previously pointed out, Amazon favors more individual words rather than keyword phrases. In contrast to that, Google places more emphasis on long-tail keywords. However, the contextual relevance of these keywords should also be observed when using long-tail keywords.

Apart from proper keywords use for a successful Google SEO, other factors to consider are the proper use of external and internal links. Similarly, metadata, proper tagging, and the use of quality & relevant images also impact your Google SEO campaign.

Which is better: Amazon vs Google

When comparing both platforms, it cannot be helped to ask which is better among the two. In answering such a query, you should look into your campaign intention and target audience. If you are an Amazon seller, ideally you should boost your Amazon SEO campaign first, before dealing with Google SEO.

Alternatively, focusing on Google SEO will help you gather leads or audiences that are only starting their search and are yet to refine their needs. On the other hand, it is worth emphasizing that the SEO for Amazon is more effective for users that already know what they want. To reiterate the statistical fact, it is estimated that 55% of shoppers who already have an idea of what to buy start their search on Amazon rather than on Google.

SEO & Beyond

If you are a dedicated Amazon seller, you should have known by now that to be successful in the online selling industry, flexibility is needed. Apart from being attuned to both Google SEO and Amazon SEO, you should also acquaint yourself with the latest Amazon SEO tools in the industry, such as an Amazon repricing tool.

One of the best Amazon repricers in the market today is Seller Snap. Seller Snap has managed to help numerous online sellers like you deal with Amazon pricing strategy for better results. Seller Snap is an AI-powered Game Theory repricer that can detect competitors’ behavior. Therefore, allowing it to readjust the price of your Amazon product according to the competitive circumstances, taking into account essential data including the behavior of your competitors.

Efficiency and effectiveness of Seller Snap go beyond reviews, for statistically, 80% of Amazon sellers like you who started the free trial of the Amazon AI repricer, opted to continue the use of Seller Snap as their main Amazon repricing and analytics tools. If you want to improve your Amazon business and save time on price adjustments, you should start your 15 Day Free Trial today.

For more details about Seller Snap and how it can help your Amazon business, contact us at +1 (262) 735 5767 for more details.