One reason Amazon sellers like the Amazon Seller Central platform is its user-friendly interface. Checking orders, tracking information, identifying delivery location and account health, and accessing crucial seller metrics and other relevant reports is much easier with Amazon.

In particular, Amazon devised a numerical ID system to help sellers efficiently track orders. This tracking number system is known to sellers as the Amazon Order ID.

Each Amazon Order ID is unique to avoid confusion on the seller’s part. This system helps ensure that sellers do not mix up one order from another, especially when there are follow-ups or questions about a specific Amazon order.

Furthermore, the Amazon Order ID also serves as a confidentiality veil for Amazon shoppers since the Order ID numbers replace shoppers’ real names.

To summarize, an Order ID is a valuable Amazon tracking ID for sellers to cross-reference orders, a faster way of checking details, and a secure method of guarding a customer’s real name.

What Does the Order ID Showcase?

The Order ID in Amazon Seller Central is a convenient method of quickly filtering orders. It makes the sellers’ task of tracking orders more efficient and faster.

With the help of an Order ID, relevant details concerning the customer’s order can be quickly determined. Sellers will have a quick reference on information such as the date the order was placed, its shipping status, product details, payment information, and other important tracking information.

The Order ID also helps sellers track package progress, ensure timely deliveries at a secure location, and satisfy customers.

How to Find the Amazon Order ID?

The Amazon Order ID makes order tracking much easier, whether you are an Amazon seller or a customer. Here’s a guide for sellers and shoppers to help you quickly find the Order ID of a specific item. 

Where Do I Find the Amazon Order ID? | Shopper’s Perspective

If the need for you to obtain your Amazon Order ID arises, here’s a straightforward guide you can follow to get it:

Step 1—Log in to Your Amazon Account: Go to Amazon.com and log in with your account credentials.

Step 2—Go to Your Orders: Once logged in, look for the “Accounts & Lists” dropdown menu, then click on “Orders.” Alternatively, you can click the “Returns & Orders” menu just beside the “Accounts & Lists” dropdown menu.

Image Adapted from Amazon.com: Amazon.com Landing Page; Retrieved: ‎24 ‎September ‎2024

Step 3—Locate the Item and Order ID: Once you are redirected to the “Your Orders” page, you will see a list of your recent orders. You can also use the search bar to find the item you ordered.

Once you find the order you’re looking for on the order page, you’ll see details like the items ordered, delivery method, and payment method. The product’s Order ID is usually located in the top-right corner of the order summary or directly beneath the order date.

Where Do I Find the Amazon Order ID? |  Seller’s Perspective

On the other hand, if you are an Amazon seller and in need of the Order ID for an order placed by a customer, here’s how you can locate it:

Step 1—Log in to Your Amazon Seller Central Account: Go to Amazon Seller Central and log in with your Seller Central credentials.

Step 2— Navigate to the Orders Page: From the main dashboard, hover over the main menu and click “Orders.” Once the sub-menu appears, click on “Manage Orders.”

Image Adapted from Amazon Seller Central Page: Landing Page Main Menu; Retrieved: ‎24 ‎September ‎2024

Step 3—Locate the Item: Once you are redirected to the order page, you can see a list of recent orders. If you cannot find the specific order you are looking for, you can use the search bar to enter details such as order date and item purchased. Alternatively, you can also check the “Shipped,” “Unshipped,” or “Canceled” tabs.

Step 4—Finding the Order ID: Once you have identified the item ordered, you can check the “Order Details” section. The Order ID is prominently displayed along with the order date, payment status, and other relevant customer information. The Amazon Order ID will look like a long string of numbers and hyphens, such as “123-1234567-1234567.”

Image Adapted from Amazon Seller Central Forum Page: Manage Order Page; Retrieved: ‎24 ‎September ‎2024

Other Amazon Seller Central Metrics and Reports

Account Health

Since Amazon is serious about customer service and seller efficiency, you should regularly check the Account Health section of your Seller Central account. The Account Health report gives you an overview of whether your performance aligns with Amazon’s policies and terms of service.

To maintain excellent account health, you should always strive to offer high-quality products and the best services, including adhering to the estimated delivery date and delivery location.

Voice of the Customer

This section on your Seller Central account will help you understand the customer experience with your listing. You can review the product or listing feedback from Amazon shoppers, allowing you to take immediate action to fix any listing issues raised by customers, including issues with delivery service providers or Amazon logistics.

Fulfillment Reports

Once your listing has generated good traffic, you should also note the efficiency of the order fulfillment. The Amazon fulfillment report will give you an overview of your Amazon inventory levels, inventory age, payments, and returns.

This report is crucial for sellers, as it will guide them in making better operational decisions. For instance, if a delivery attempt or your own shipping service fails, the fulfillment report will greatly help.

Pricing Health

This section of Amazon Seller Central is dedicated to providing Amazon sellers with an overview of their sales conversion. It also showcases deactivated offers that may have pricing mistakes. This section also gives Amazon sellers an overview of their Amazon Buy Box eligibility.

If you wish to learn more about Amazon pricing, you can check its pricing page. However, if you want to automate your Amazon repricing strategy fully, you can use a third-party automatic AI Amazon repricer like Seller Snap.

Know Your Business

With the help of Amazon Seller Central reports and metrics, you can easily harness information concerning your business to create a better strategy. A better understanding of the use and importance of Amazon Order ID, Amazon delivery system or shipping method, and other crucial reports and metrics mentioned above will help you improve your business moving forward.

For those new to Amazon FBA or eCommerce, it’s important to get acquainted with Amazon’s Multi-Channel Fulfillment (MCF). Amazon MCF is a powerful solution designed to help online sellers streamline their order fulfillment processes by leveraging Amazon’s extensive logistics network. 

Whether you are a small business owner looking to expand your reach or an established brand aiming to optimize your business operations, understanding the ins and outs of Amazon MCF can provide a significant advantage. 

This article delves into Amazon MCF, its benefits, and other essential insights to help you start with Amazon’s Multi-Channel Fulfillment solution. 

What is Amazon Multi-Channel Fulfillment? | Amazon MCF vs FBA

Amazon Multi-Channel Fulfillment is a comprehensive service that provides a secure and well-supported solution for online sellers and business owners. With Amazon MCF, Amazon takes on the responsibility of storing, picking, packing, and shipping products to customers, regardless of the point of sale, ensuring a seamless fulfillment process.

As mentioned above, using Amazon MCF means utilizing Amazon’s fulfillment service. This brings to mind Amazon FBA, and you are correct to notice the similarities. 

Amazon MCF shares many attributes of FBA because it is a subset or part of Amazon’s comprehensive fulfillment service. The main difference is that Fulfillment by Amazon (FBA) is limited to the Amazon marketplace. At the same time, Multi-Channel Fulfillment (MCF) extends its services beyond Amazon, providing fulfillment for sales made on various other platforms.

Key Features and Benefits of Using Amazon MCF

Amazon Multi-Channel Fulfillment is an integral part of Amazon designed to streamline and enhance the fulfillment process for sellers across various sales channels. If you are interested in utilizing Amazon MCF to help improve your eCommerce business operations and customer satisfaction, here are some of the key features that can significantly benefit your Amazon business:

Comprehensive Inventory Management

Amazon MCF offers convenience because it consolidates inventory management under one platform. Sores can effortlessly track and manage stock levels by storing products in Amazon’s fulfillment centers. This ensures that sellers will never run out of inventory and simplifies the process by reducing the complexity of handling multiple warehouses. 

Seamless Integration

One of the main advantages of utilizing Amazon MCF is its seamless integration with various online selling platforms. Amazon’s Multi-Channel Fulfillment solution easily integrates with top eCommerce websites, including but not limited to eBay, Shopify, Adobe Commerce, Wix, and more. 

Fast and Reliable Shipping Options

Amazon’s extensive logistic network allows Amazon MCF users to provide shoppers with quick and reliable shipping service. Amazon MCF offers three shipping speeds: Standard (5 business days), Expedited (3 business days), and Priority (2 business days). It is worth noting that Amazon MCF also offers same-day and next-day delivery options in select locations, giving Amazon sellers a competitive edge.

Cost-Effective Fulfillment Solutions

Amazon MCF is a cost-effective solution for fulfilling orders through various channels outside the Amazon platform. By utilizing pooled inventory stored in Amazon’s warehouses, you benefit from competitive shipping rates and storage fees. Amazon handles the entire fulfillment process, including picking, packing, shipping, and customer service, allowing you to concentrate on other critical aspects of your business.

Reliable Returns Management

Amazon MCF simplifies product returns, offering both sellers and shoppers convenience and peace of mind. Sellers can use Amazon’s return centers for hassle-free returns, enhancing customer satisfaction. Amazon receives, inspects, and restocks returned items, ensuring a smooth return process.

Advanced Reporting and Analytics

Amazon MCF fulfills orders and provides access to advanced reports and analytics tools. These tools offer valuable insights into your eCommerce sales and fulfillment operation. Detailed reports on inventory levels, order fulfillment status, and shipping performance empower you to make informed decisions and optimize your business strategy.

How Amazon Multi-Channel Fulfillment (MCF) Works

Amazon MCF is designed to simplify and enhance the order fulfillment process for sellers, leveraging Amazon’s extensive logistics network. Here is an overview of how Amazon MCF works:

You Send Your Inventory to Amazon

With Amazon MCF, sellers ship their inventory items to Amazon. Once the products are received, Amazon distributes and stores them across its Amazon warehouses. This strategic distribution of Amazon inventory items ensures that products are stored closer to Amazon shoppers in a particular area, which helps reduce shipping times and costs.

Customers Order Your Products

The next part of the process is for customers to order products from various sales channels, including the Amazon marketplace, other eCommerce marketplaces, and social media stores. Amazon MCF’s capability to integrate multiple selling platforms makes it easier for sellers to streamline their online business. 

Amazon Receives and Processes Your Customer Orders

Once the customer orders, the information is routed to Amazon’s MCF system. Once Amazon’s fulfillment center receives the order, it will manage the entire fulfillment process, including picking, packing, and shipping.

Amazon Delivers Orders to Your Customers

Once the Amazon order has been packed and prepped for shipping, Amazon will deliver it to the customer. The order will typically arrive between 2 and 5 days, depending on the shipping option.

Here’s an Amazon video guide you can check to help you better understand how Amazon MCF works and how you can use it to your advantage. 

Amazon MCF Frequently Asked Questions

How Can I Start With Amazon MCF?

To start using Amazon MCF, you should first sign up for MCF. If you already have an Amazon Seller Central account with access to the Amazon Seller Central Dashboard, there is no need to sign up; simply follow Amazon’s instructions for placing MCF orders.

Is it necessary to be an Amazon seller to use Amazon MCF?

Using Amazon MCF does not require you to become an Amazon seller. Amazon’s Multi-Channel Fulfillment solution is open to all businesses, whether you sell on Amazon or other online selling platforms. 

However, becoming an Amazon seller has advantages. Here’s a Beginner’s Guide to Selling on Amazon for your reference. 

Will my current Amazon FBA inventory be used to fulfill MCF orders? 

Yes, current FBA inventory items stored in Amazon fulfillment centers can be used to fulfill orders coming from various MCF sales channels. 

Which countries is Amazon MCF offered in?

While Amazon operates in more than 20 territories, MCF is currently offered in selected countries, which include Australia, Canada, France, Germany, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States. 

Hassle-Free Fulfillment

Amazon MCF is an excellent option for online sellers and entrepreneurs seeking an efficient and reliable solution for managing order fulfillment across multiple sales channels. Whether you are planning to sell on Amazon or expand your current Amazon business, you can leverage Amazon’s logistic expertise through Amazon MCF.

With a Multi-Channel Fulfillment solution, you can ensure that your customers receive their orders promptly, regardless of the platform they used to place them.

To further enhance the performance of your Amazon business, you can also utilize third-party software such as an Amazon repricer, inventory management tools, feedback management software, and more. For peace of mind, visit the Amazon Selling Partner Appstore for a list of reliable, Amazon-approved seller tools.

To expand your reach and leverage Amazon’s established brand and infrastructure, it is essential to acquire ideas on how to start selling on Amazon FBA. The Amazon FBA program enables you to showcase your products or brand globally on the largest eCommerce platform.

To help you sell on FBA the most efficiently possible, below is a compilation of important insights, tips, and guides designed to optimize your success in the Amazon marketplace.

What is Amazon FBA?

In 2006, Amazon launched Fulfillment by Amazon or Amazon FBA with the aim of delivering top-notch customer service to its shoppers. Through Fulfillment by Amazon (FBA), the eCommerce giant opened its network to third-party sellers, offering fast, affordable, and dependable delivery services to customers.

From an online seller’s perspective, FBA reduces their operational expenses and frees up time for them to concentrate on other crucial aspects of their eCommerce business, as Amazon takes care of fulfillment, delivery, customer service, and Amazon returns. 

Essentially, the FBA program enables sellers to delegate customer orders to Amazon, streamlining fulfillment processes to be more efficient, swift, and cost-effective.

Should You Sell on Amazon FBA? 

Newbie online sellers lacking familiarity with Amazon FBA or eCommerce business, in general, might perceive venturing into FBA as overwhelming. Queries like “Is Amazon FBA easy to start“ or “Is selling on Amazon FBA still worth it in 2024” frequently unsettle them, casting doubts on their goal of establishing a thriving online enterprise.

For those aspiring to start an online business or simply to broaden their brand’s online presence, selling on Amazon serves as a favorable starting point. Embracing FBA can significantly enhance your business’ success, especially when considering these Amazon statistics below:

• The Amazon marketplace is the top go-to product search engine for consumers. It is estimated that around 50% of consumers start their online product search on Amazon. (Source: Search Engine Land).
• Around 57% of US consumers make purchases on Amazon on a weekly basis or more. (Source: Jungle Scout)
• As of February 2024, Amazon continues to maintain its position as the world’s most frequented online retail platform. With over 4 billion visitors to Amazon.com alone, the website holds the eleventh rank globally in terms of website traffic. (Source: Semrush)
• Amazon FBA shipping cost is 70% less per unit on average than premium options offered by major US carriers. (Source: Amazon Stats) 
• More than 60% of sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses. (Source: Amazon)
• Amazon boasts approximately 310 million customers worldwide, with nearly 90% of third-party sellers. (Source: Jungle Scout)
• Amazon has expanded to more than 20 countries, raising its Amazon Prime members to more than 200 million. (Source: Statista)
• FBA provides quicker order processing due to Amazon’s extensive network of fulfillment centers and its large workforce spread worldwide. At present, Amazon operates 110 active fulfillment centers in the United States and 185 centers globally. (Source: Tinuiti)

How Much Money Do Amazon Sellers Make?

“How much money do Amazon sellers make?“ remains a compelling query, as Amazon’s extensive customer base and established brand attract numerous online sellers and entrepreneurs. Selling on Amazon enhances brand recognition and product exposure and serves as a pathway to financial fulfillment. Here is an overview of some Amazon sellers’ monthly revenue to provide insights into their earnings.

The data showcased above provides some insights into the query “can you make money selling on Amazon FBA.” Additionally, it is worth noting that profitability is not exclusive to online retailers when it comes to selling on Amazon FBA. On average, small to medium businesses (SMB) also achieve sales exceeding $11,600 monthly.

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What Do You Need to Sell on FBA?

Opting to sell on FBA demands readiness and dedication from the seller. Although various prerequisites exist for selling on FBA, they can generally be condensed into three main categories. Here are some essentials you will need to start selling on Amazon FBA.

Financial Investment

Like any other form of enterprise, selling on Amazon FBA requires financial readiness. Money plays a crucial role when you sell on FBA for several reasons, including the following:

• Inventory Purchase: You must have sufficient capital to purchase inventory to sell on FBA. Depending on your inventory, an initial investment is required to acquire products to list on Amazon.com. 
• Amazon Fees: When selling on Amazon, be prepared for the various fees associated with using Amazon’s platform. These fees include listing fees, fulfillment charges, and monthly subscription costs.
• Marketing and Promotion: Investing in advertising solutions will drastically improve the visibility of your listings. Budget for Amazon’s advertising solutions as well as other marketing strategies.
• Expansion and Growth: An ample fund to facilitate growth and business expansion is also important when you sell on Amazon FBA. As your Amazon business grows, you should consider investing in product offer expansion, enhancing operational efficiency, or even venturing into new markets. 

How Much Does It Cost to Start Amazon FBA?

As you prepare financially to start selling on Amazon FBA, a common question is:  “How Much Money Do You Need to Start Selling on Amazon FBA?”

The initial investment needed to start an Amazon FBA business varies based on several factors, including product selection, inventory volume, marketing expenditures, and additional overhead expenses. While no fixed figure exists for launching an FBA business, new sellers typically allocate between $2,500 to $5,000 to start their operations.

For perspective, here is a video presentation offering insights into the costs of starting an Amazon FBA business in 2024.

Time

Time is a crucial element when selling on Amazon. It is essential to dedicate time to understanding the intricacies of the business and discovering methods to improve its day-to-day operations. Key areas where time must be dedicated include product research, inventory management, listings optimization, and customer service.

Additionally, as your business grows, time is crucial in scaling up your operations. Effective time management is essential for implementing strategic plans that promote sustainable growth and success in the competitive eCommerce environment.

Knowledge 

Since the eCommerce industry is continually evolving, sellers must also keep updating their knowledge and skills. When you sell on FBA, there are specific areas you should focus on learning.

Updating yourself with the latest market trends, effective eCommerce strategies, and up-to-date Amazon seller tools can enhance your FBA business performance. This ongoing learning process equips you with the insights and expertise needed to adapt to the ever-changing landscape of eCommerce.

How to Start Selling on Amazon FBA

Starting your own FBA business need not be complicated. Here are some steps to help you begin your Amazon seller journey:

How to Create an Amazon Seller Account in 2024

As previously mentioned, creating an Amazon seller account is the initial step toward your goal of becoming an Amazon FBA seller. Here is an outline of the steps required to create your Amazon Seller Central account:

STEP 1: Decide first which Amazon selling plan you prefer. You have the option to choose between an Individual or Professional selling plan. To know the difference, simply go to the “Compare selling plan” page.

Image from Amazon: “Compare Selling Plans“; Retrieved: April 08, 2024

Once you choose a selling plan, click the signup button below. For this example, we will be choosing the professional seller plan. 

STEP 3: You will be redirected to another page, where you must click the “Create your Amazon Account” button to proceed with creating an Amazon Seller Central account.

Image from Amazon: “Create your Amazon Account“; Retrieved: April 08, 2024

STEP 4: After clicking, you will be redirected to another page, where Amazon will ask for your name, email address, and desired password. Once completed, click “Next.”  

Image from Amazon: “Create your Amazon Account“; Retrieved: April 08, 2024

STEP 5: Amazon will then send an OTP to your dedicated email address. You will need to enter it and proceed with the account creation process by clicking the “Create your Amazon account” button. 

Image from Amazon: “Create your Amazon Account“; Retrieved: April 08, 2024

STEP 6: After submitting, you will be redirected to another page with an overview of the succeeding processes. Underneath the text is a dropdown menu to select the country where your business is registered or your country of residence if you do not have a business. 

Image from Amazon: “Create your Amazon Account“; Retrieved: April 08, 2024

After reading the content and choosing your country of residence or business registration, simply click the “Begin” button. 

STEP 7: You will be redirected to another page where Amazon will be asking for your business information. Once provided, click the “Agree and continue” button. 

Image from Amazon: “Create your Amazon Account“; Retrieved: April 08, 2024

STEP 8: You will start the final steps to complete your registration. Amazon will be asking you for information concerning the following:

Image from Amazon: “Create your Amazon Account“; Retrieved: April 08, 2024

• Seller Information
• Billing
• Store
• Verification

For a detailed guide on how to create an Amazon Seller Account in 2024, you may refer to the video below:

How to Become an Amazon FBA Seller

Once you have created a seller account, you can now enroll your Amazon selling account in FBA. To register, you can do the following:

STEP 1: Log in to your Seller Central account and hover on the gear icon found in the upper right corner of the page. In the dropdown menu, click “Account Info.”

Image from Amazon Seller Central: “Amazon Seller Dashboard“; Retrieved: April 08, 2024

STEP 2: Once you are on the Seller Account Information page, look for and click the “Manage” button.

STEP 3: Once clicked, you should then select the option to “Register for FBA.” 

How to Source Products for Your FBA Business

Before contacting suppliers for your FBA business, it’s crucial to identify the product category or niche you want to focus on when selling on FBA. You should consider market demand, competition profit margin, and your interests.

You can search for reputable suppliers once you have identified the niche or product you want to sell. To continue your FBA product sourcing, you can search for potential suppliers in the following avenues:

• Online Directories
• Trade Shows
• Industry Associations
• Network or Peers

When sorting potential suppliers, you should consider factors such: 

• Supplier Reputation
• Product Quality
• Pricing
• Shipping Options

Once you have narrowed down potential suppliers, you should contact them and inquire about their products and services. Remember to ask for information concerning the following: 

• Product Samples
• Pricing Quotes
• Minimum Order Quantities (MOQs)
• Lead Time
• Payment Terms

After receiving product samples, be sure to scrutinize them. Evaluate their quality, functionality, and suitability. Once you are satisfied with the product, do not forget to negotiate pricing, MOQs, payment terms, and other terms and conditions that align with your business goals and budget.

Using FBA the Right Way

Fulfillment by Amazon will only work if you use it properly. It would serve you best to know how to utilize this kind of service at the onset of your business.

Think Big, Start Small 

In the Amazon business, endurance is one of the keys to success. To endure costly expenses, penalties, and abrupt market changes, you should avoid selling everything you see from suppliers’ catalogs. 

Start small and try to limit your portfolio to in-demand items. Remember that the more items you sell online, the higher the storage and warehousing fees.

Perform Product Research

Consider a few items before ramping up your inventory. Thorough product research will help you narrow your options when selling on FBA. 

With the help of a product research tool, you can learn about highly competitive niches and profitable items while avoiding stagnant and/or dead inventory. 

Product research is never random; there are checklists to consider. Here are some of the essential things you should check when performing Amazon product research:

• There is a sufficient profit margin.
• There is moderate competition. 
• There is a good demand for the item.
• The item is licensed and not restricted
• The item must not be bulky and complex.
• The item belongs to a popular market niche.

Trial The Use Of Amazon Ads 

Amazon Ads is a convenient way of increasing product and brand visibility in the Amazon marketplace. If you are considering advertising campaigns for your Amazon business, it is best to check the onsite ads on Amazon.

Amazon advertising solutions, such as Sponsored Products and Sponsored Brands, offer a quick and effective way of advertising on the Amazon website. Amazon Sponsored Products promotes individual product listings, while Amazon Sponsored helps showcase brands and product catalogs through creative ads that appear in relevant shopping results. 

Leveraging Amazon Influencers to Boost Your FBA Business

If you wish to increase brand or product visibility, contact Amazon Influencers for help. Amazon influencers are individuals or groups that have established themselves as authorities in a particular niche or social media platform, thus allowing them to influence consumers’ purchasing behavior. 

One of the things to consider when venturing into an influencer marketing campaign is the conversion rate. Accordingly, a commonly agreed-upon good conversion is 3% and above. Amazon FBA sellers should focus on the following campaign goals when leveraging Amazon influencers: 

• Increase brand awareness
• Increase of engagement
• Lead generation
• Website traffic boost

Maximizing Positive Reviews on Amazon FBA

Reviews or feedback from Amazon shoppers play a crucial role in your Amazon business. It is estimated that around 95% of shoppers read online reviews before purchasing an item. Hence, you should strive to obtain more positive reviews for your Amazon FBA listings. 

Amazon product reviews can help increase consumer trust and interaction. Amazon reviews from previous shoppers who have bought, tested, and examined the products can increase the likelihood of prospective customers purchasing your product.

Besides influencing consumers’ purchasing behavior, Amazon reviews likewise affect product ranking. The more positive reviews you obtain for your listings, the higher the chance they will appear on top of Amazon search result pages. 

Furthermore, good reviews also affect your Amazon Buy Box win rate. Since customer review is one of the factors evaluated by Amazon for awarding the Buy Box, you should always strive to provide the best products and customer service to gain more positive reviews on your listings. 

Offering Competitive Pricing on Amazon FBA

Besides checking previous customer reviews, Amazon shoppers also base their purchases on the product price. After deciding what item to purchase online, price is a top consideration for shoppers. 

It is a must, therefore, for Amazon FBA sellers to offer competitive prices when selling on Amazon. In most cases, Amazon sellers provide the best price possible by using AI repricers. Automated repricing can help sellers offer a competitive price based on various market conditions, including competitors’ pricing behavior. 

Using High-Quality Images to Enhance Amazon FBA Listings

Uploading high-quality product images for your listings can help improve your business’s conversion rate. Product images attract shoppers to your listing page and allow them to evaluate your product.

The high-quality images you upload, accurate product descriptions, and previous customer reviews can increase the likelihood of Amazon shoppers purchasing your FBA products. 

Advantages of Amazon Fulfillment Service in 2024   

Typically, newbie sellers inquire about the advantages of selling on Amazon FBA. To enlighten those new to the platform or considering selling on FBA, here are some compelling reasons to sell on FBA  in 2024.

Trusted Reputation

One of the reasons many sellers subscribe to the FBA program is its reputation. Thanks to Amazon’s solid reputation in the industry, you can quickly gain customers’ trust when your products are associated with Amazon FBA. 

Free Delivery Offers

With Amazon FBA, sellers can offer free delivery for customers with Amazon Prime subscriptions. Offering free shipping increases the likelihood of online shoppers choosing your product while decreasing instances of cart abandonment.

Increase Amazon Buy Box Win Rate

Another known advantage of using fulfillment by Amazon is the increased chances of winning the Amazon Buy Box. It is a known fact among sellers that the Amazon algorithm favors FBA sellers when awarding a spot in the Buy Box. 

Quick Order Processing

Since Amazon FBA operates on a unique ordering system, it can process and dispatch customer orders faster. Amazon also has an established relationship with shipping companies, so ordered items are shipped faster.

Impeccable Customer Service Management

Amazon is known as a leader when it comes to customer service. When enrolled in the Amazon FBA program, you can take advantage of Amazon’s customer service management. The Amazon customer service team will answer queries concerning items ordered, including questions about refunds and returns. 

Reduced Overhead Expenses

Fulfillment by Amazon is the best option if you are trying to minimize your expenses. Since you will simply send inventory items to Amazon fulfillment centers, you will drastically reduce warehouse rental fees, operating expenses, and other overhead costs related to the FBM process.  

Multi-Channel Fulfillment Center

With multiple Amazon fulfillment centers scattered around the globe, shipping can be faster. Handling the shipping of products sold on multiple channels is more convenient with FBA. 

Low Startup Cost

Even though starting an FBA business with a substantial investment can be advantageous, it is optional. For those with a capital of less than $1000, there is still an opportunity to start your business. You may refer to our guide on How to Start an Amazon FBA Business With Little Money to learn more. 

Disadvantages of Using Fulfillment By Amazon

While there are numerous advantages to utilizing Amazon FBA for online selling, it is important to acknowledge that there are also some challenges that online sellers may encounter when selling on Amazon FBA. Below are some of the recognized drawbacks associated with selling on FBA.

Product Guidelines

One of the challenges when dealing with fulfillment by Amazon is the precise product guidelines. Since these guidelines are mandatory, observing them can be demanding on some sellers, especially the new ones. 

Amazon Fees

Selling on Amazon FBA costs money. Sellers have to pay fees to use Amazon’s services, such as referral fees, storage fees, and even product return fees. These Amazon FBA fees can be burdensome for sellers.

Change in Control 

Sending your inventory items to the Amazon warehouse means giving up complete inventory control. Amazon will ship and pack the items their way.

Danger of Returns

Amazon’s product return policy can harm your business if you frequently experience it. Product return fees can dramatically impact your Amazon business. 

Getting to Know Primary FBA Fees in 2024  

Amazon sellers and would-be sellers need to know the primary fees involved in the FBA service. 

Referral Fees

A referral fee is what Amazon charges for every item sold from your inventory. The fee is taken from the total sale price, and the percentage of the deduction or the referral fee varies depending on the product category. 

Fulfillment Fees

This refers to Amazon’s per-unit fees. The fee is flat and based on the size and weight of the inventory item. 

Inventory Storage Fees

You will also incur inventory storage fees for the items sent and stored in the fulfillment centers. The storage fees vary depending on the product size tier and the duration of the unit’s stay in the warehouse. 

Other FBA Fees

Product Return Fees: Sellers will be charged for FBA returns for items eligible for free returns, especially via Amazon Prime.

Inventory Removal Fees: Sellers incur inventory removal fees when removing items from the Amazon warehouse.

Amazon Seller Tools for Increased FBA Sales 

There are many methods and suggestions for increasing your Amazon sales. However, regardless of your approach, you must consider using Amazon seller tools to increase your business’s profitability.

Here are some Amazon seller tools to increase FBA sales in 2024.

Amazon Repricer: An Amazon repricer, particularly the more advanced AI repricers like Seller Snap, can help create an effective pricing strategy. Repricers will help you avoid Amazon price wars while maintaining a competitive listing price.

Product Research Tools: As emphasized in the preceding paragraphs, product research tools will help you find a product that provides better value for your business. This tool will also help you avoid slow-moving products. 

Amazon FBA Calculator: Another must-use seller tool is the Amazon FBA calculator. With the help of the FBA calculator, you can have insight into the potential revenue and the possible margin impact of an item’s price change. 

Feedback Tools: Reviews or customer feedback matter for Amazon. If you wish to increase store credibility and customer rating, you should approach customer reviews proactively with the help of feedback tools. A feedback tool will automatically send review request emails to Amazon customers. 

What is Fulfillment By Merchant (FBM)? 

Amazon allows multiple fulfillment services for third-party merchants. If you need to customize the packaging, have a very large operation, or have large products in weight and size, Amazon FBM is the best alternative. 

Amazon FBM is a method that gives sellers control over the entire handling and shipping process. This means that sellers will not incur all the fees associated with FBA.

Let Amazon FBA Improve Your Business 

Since its inception, numerous online sellers have realized the benefits of Amazon fulfillment to their retail business. Despite having other channels to dispose of their items, Amazon FBA remains the top destination for online sellers.

What attracts sellers to Amazon FBA is the convenience it offers. Instead of focusing on the whole process of picking, packing, and shipping, Amazon is a reliable proxy that handles those things for you. 

If you want to remain competitive in the e-commerce industry, Amazon FBA might be the fulfillment service you need by 2024. 

If you are considering venturing into Amazon bookselling this 2024, here are some important notes on how to sell books on Amazon.

Sell Books On Amazon: Quick Run-Through 

Amazon Bookstore: Brief History

Many shoppers and online sellers are unaware that bookselling is not new for Amazon. In fact, printed books were the very first items sold on Amazon. “Amazon.com: Earth’s Biggest Bookstore” was even displayed on the Amazon logo.

In retrospect, the first book sold on Amazon.com was Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas Hofstadter.     

At the onset of their business as an online bookstore, Amazon sold to all 50 U.S states and more than 40 countries. It was in 1998 that Amazon decided to go beyond selling books and started selling CDs and DVDs. And the rest is history. 

Why Sell Books on Amazon in 2024

The risk involved in selling books on Amazon is relatively low, especially since it does not require an initial huge investment, which is why more and more sellers are looking into how to sell books on Amazon. 

Despite the availability of softcopy or ebooks, there are still a lot of people who prefer physical books, be it fiction, non-fiction, or textbooks. 

In the preceding year, the acquisition of print books exceeded that of eBooks by a margin of 10%. Statistical data indicates that 30% of consumers in the United States procured printed books, whereas only 20% opted for eBooks.

One of the reasons why physical or printed books remain popular among book readers is the emotional connection they offer. Unlike ebooks, readers can relate to printed books on an emotional level. 

Key Books and Reading Data        

In order to understand why there are still online sellers that sell books on Amazon, let’s look at some of the key statistical data relating to books and reading.  

(DATA BELOW NEW ENTRY – IN YELLOW)

• Revenue in the book market for 2024 is expected to reach more than $90 billion. 
• A survey released last year detailed that book publishing industry revenue in the United States remains stable,  with an estimated $28.1 billion net revenue. 
• It was estimated that the global print books revenue reached over $64.35 billion in revenue in 2023. 
• Approximately 32% of Americans claim they only read print books, while 33% read both print and digital books.
• Individuals in the United States typically spend around 15.6 minutes on average reading, with the most avid readers being adults aged over 75, dedicating over 40 minutes daily to reading.
• It is worth mentioning that Amazon dominates between 50% and 80% of book distribution in the United States, annually selling a minimum of 300 million print books.

The information displayed above constitutes the reasons why selling books on Amazon is still a profitable avenue for Amazon sellers and would-be Amazon sellers. 

How to Sell Books on Amazon  

Amazon is the top destination when it comes to retail eCommerce. Among the items being sold on Amazon.com are books, printed books in particular. 

To give you an idea on how to sell books on Amazon, here is an overview of the process.

STEP 1: Choose What Type of Books To Sell on Amazon 

To start selling books on Amazon, you should first decide what type of books you want to sell. Amazon suggests that sellers begin selling books that they already possess. 

There are many book genres to choose from on Amazon. Some of these genres are highlighted in the succeeding discussion. 

STEP 2: Secure Your Inventory

Before you start selling on Amazon, you should secure how to source your inventory. Like other Amazon niches and categories, Amazon bookselling requires sellers to have a reliable and consistent source of inventory items to avoid frustrating would-be customers and maintain good standing with Amazon.

For reference, succeeding discussions are some of the highly suggested avenues through which you can secure consistent and reliable inventory items for your Amazon bookselling business.

STEP 3: Create an Amazon Seller Account

After you have decided on what type of books to sell on Amazon, you should then proceed to Seller Account creation. When you create an Amazon seller account, you will be offered two selling plans, the individual selling plan and the professional selling plan.

Each has its own pros and cons, and the most noticeable difference is pricing and fees involved for each plan. 

As an overview, the individual plan comes with no monthly fee, fees will only be incurred for each item sold. Thus, making it an ideal starting point for entrepreneurs new to online selling.

On the other hand, the Professional Selling Plan offers numerous benefits to sellers. However, sellers will have to pay a monthly fee of $39.99/ month plus additional selling fees. 

STEP 4: Choose an Order Fulfillment Method

In relation to your selling plan, you will also have to choose your fulfillment method. 

When it comes to selling books, the majority of online sellers prefer the Amazon FBA program. It is preferred by top Amazon sellers because after creating a listing, they simply send their books or inventory items to the Amazon fulfillment center and it is Amazon’s responsibility to pick, pack and ship the items to customers. 

As an alternative to Amazon FBA, you have Fulfillment by Merchant or Amazon FBM. The FBM program gives sellers full control of the whole fulfillment process from packing to shipping.

If you insist on choosing Amazon FBM, ensure you package your items well and partner with a reliable carrier capable of delivering goods to customers without any delay or damages to avoid negative reviews. 

STEP 5: Manage Product Pricing

Once you have created an account, you should manage your product pricing. When it comes to selling books on Amazon, pricing depends on various factors, including the type and condition of the books.

When it comes to setting the price of your books, you should also take into account the packing and shipping costs. 

Be sure to research and outline the price range of books while also considering other expenses such as Amazon fees, especially for the used books category that normally lacks the suggested retail price. 

When selling books on Amazon, you should also consider that using Amazon’s free repricer can be quite tedious, especially for voluminous inventory, not to mention the possibility of racing towards the bottom price. 

To avoid pricing mistakes, the use of automatic Amazon repricers is recommended.

STEP 6: List Books on Amazon

When listing your books, Amazon suggests going straight to the product page and searching for the title of the book you want to list – Amazon suggests following these steps:

• In the Amazon search bar, key in the ISBN code of the book, and if it was printed before 1970, you will have to enter the title manually.
• Click the “Sell on Amazon ” button on the product listing page.”
• The next step will require you to enter the SKU of your choice, you may also leave it blank and let Amazon generate one for you.
• Once done with the previous step, enter your desired product price.
• After pricing, choose the condition of your item. You should be honest when choosing the quality of your books for sale.
• Lastly, choose your fulfillment method, either Amazon FBA or FBM. 

STEP 7: Market Your Amazon Books

Now that you have completed your product listing, you can promote your books on Amazon. The tech-giant offers various advertising tools and services. To understand more about Amazon Ads, check their Advertising Learning Console.

STEP 8: Prepare to Pack and Ship Amazon Books

If you choose the FBM program, you will have to prepare your books for shipping. See to it that you have the right item described on your listing before packing and shipping it to your customer. 

If you have chosen the FBA program, all you have to do is monitor your inventory and communicate specific instructions to your suppliers regarding orders.  The rest of the process will be handled by Amazon from the fulfillment center.

How to Sell Books on Amazon – Selling Old Books

The requirements set by Amazon for selling old books is pretty much the same with that of new books. 

However, since you will be selling used items on Amazon, you should familiarize how Amazon categorizes old books. Here is an overview of condition guidelines for books by Amazon:

Used – Like New: This category applies to books having only minor cosmetic defects, which means pages are clean and not marred by notes.

Used – Very Good: This refers to books with minor cosmetic defects that may contain marks on its outside edges.

Used – Good: This means that the book’s pages and cover are intact, despite having wear on its spine and showing marks such as “From the Library of.”

Used – Acceptable: This category applies to books with markings and highlights, but pages and covers are intact. 

Unacceptable: When books have missing and unreadable texts, Amazon categorizes them under “unacceptable,” which means they are not suitable for listing. 

Apart from the specific condition guidelines for books, sellers should also familiarize themselves with the general condition guidelines for items to be listed on Amazon. 

How Much Does it Cost to Sell Books on Amazon?

Apart from knowing how to sell books on Amazon, sellers should also take note of the costs involved in selling books on Amazon. 

Aside from the aforementioned elements such as plan price, fulfillment fees and Amazon selling fees such as referral fees, closing, delivery charges, sellers should also take into account the initial price of the book when purchased from suppliers, which may vary depending on the quality and type of the book. 

To get a better understanding of the expenses involved in selling on Amazon, you should be acquainted with the Amazon calculator and the so-called hidden fees for an Amazon business. 

Books You Can Sell on Amazon

When it comes to selling books on Amazon, knowing the types of books that sell well is essential. Similar to other listed products on Amazon, product research should be carried out.            

Simply checking Amazon Best Sellers Rank may not be enough, you should also consider niche, type, quality, and the value it brings. In general, there are two main options Amazon sellers choose from: new and used books. 

The selling of new and used books on Amazon has its own advantages and disadvantages. For new books, the main advantage is demand – a considerable population of readers and online shoppers prefer new books over used ones.

However, acquiring brand-new books to sell on Amazon can be quite challenging since you need to find a reliable source to supply you with a voluminous inventory.

On the other hand, selling used books on Amazon is somewhat easier as they can be easily acquired, but the downside is that compared to new books, the demand for used books is not as high, nor are the profit margins. 

Top Book Genres for Amazon Bookselling

Selling books on Amazon does not only mean choosing between used and new books. You will also have to consider genres, categories, and sub-categories. To widen your selling options, here are some of the best-selling genres and categories to choose from.    

Textbooks: You can also sell textbooks on Amazon. This type of book is in high demand on Amazon. Selling just a few books, whether used or brand new, can attract many shoppers looking for textbooks for leisure, learning, or references. 

Comic Books: Whether for timeless collection or entertainment, shoppers buy comic books, either single issues or graphic novels. 

Non-fiction Books: Selling books on Amazon would not be complete without non-fiction books in your inventory. Unlike fiction books, non-fiction books tend to maintain their value over time, mainly because shoppers use them for references even after reading them. 

Niche Books: Another popular book genre on Amazon is niche books. 

Collectibles: Collectibles are in demand online. Books that are signed or printed as first edition books are being sought by collectors who are willing to pay a reasonable amount just to obtain a copy of a collectible item.  

These are just some available options for Amazon sellers to start their Amazon bookselling business. As for book categories, some of the top-selling categories include but are not limited to: Self Help; Memoirs and Biographies; Health, Fitness, and Dieting

In contrast to in-demand books, there are also book types that sellers should be cautious of. In particular, books that people tend to get rid of quickly such as children’s books, and even cookbooks should be ventured into with caution. 

However, if you are adventurous enough or have already dealt with these types of books on other online selling platforms, you will most likely be able to navigate Amazon.        

Where To Look for Books To Sell On Amazon?

Selling books on Amazon requires sellers to have well-prepared inventory. Therefore it is recommended that sellers set-up their operations and suppliers before beginning their Amazon selling journey.    

For new books, Amazon sellers have three sourcing options. Sellers may choose to source books either from wholesalers, distributors, and/or publishers who are willing to sell books directly to retailers or Amazon sellers. 

Alternatively, in order to maintain an inventory of used books, Amazon sellers have plenty of options to source books. Sellers can easily find used books in thrift stores, library sales, book store sales, yard sales, or even on eBay, Facebook Marketplace, and Craigslist.       

How To Sell Books on Amazon – Success Tips 

You should dedicate extra time to learning the processes and guidelines for the Amazon book category when selling books on Amazon. To improve your sales performance when selling books on Amazon, here are some success tips to follow: 

Establish Trust

In any form of enterprise, building trust with customers is crucial. Always remember that honesty is the best policy when selling items on Amazon. 

When selling books on Amazon, be completely transparent about the quality or condition of the book. Categorize books accordingly.

As mentioned above, sellers may categorize their used book as New, Like New, Very Good, Good, and Acceptable. 

Research Thoroughly

Before you start spending money buying used books in book sales or yard sales, be sure to do your research first. Try to check what book types sell well on Amazon.

Although this process will take time, you will be able to learn the sweet spot between various types of books for reselling and the people interested in buying them.

Amazon BSR

Regarding product research, Amazon’s Best Seller Ranking is very useful, even when selling books on Amazon. The Amazon BSR is a good place to start by giving you a better idea of what type of books will likely yield the highest return on investment.

You may also use the Amazon BSR to indicate which item is currently selling well in a specific category. 

Be On-Time

When fulfilling orders for customers, make sure that you are always on time, especially if you have chosen Amazon FBM. Remember that delayed packages will reflect your services and might even appear as a negative review on your business. 

Take Care of Your Products

Packing and shipping guidelines should always be followed. Ensure that the items you send to the Amazon warehouse or directly to customers are well-taken care of. 

See to it that book corners are well protected. If you plan to ship multiple books, make sure  each book is wrapped individually using multiple wrapping materials to protect their integrity, especially if it is a new book.

Selling Books on Amazon – FAQs

Is selling books online profitable?

Yes, sellers make a profit from bookselling. In fact, according to Amazon, selling books can be a “lucrative side gig or a profitable business venture.“

Can I sell books on Amazon for free?

No, sellers will either pay-as-they-sell via an individual selling plan or pay a monthly subscription fee via professional seller account. 

What types of books can I sell on Amazon?

Amazon allows sellers to sell various types of books and genres. Sellers can sell new books, used books, comic books, collectible books, and so much more. 

Beyond Selling Books on Amazon?

Selling books can be smart for online sellers, whether considering a general approach or targeting a specific platform like Amazon. Physical books continue to enjoy popularity among readers, ensuring sellers a consistent market. However, challenges such as stiff competition, tight profit margins, and logistics require careful consideration.

While there is no definitive answer to whether you should sell books online, Amazon offers significant advantages that can increase the success of your bookselling business. Some of the benefits Amazon provides sellers include access to a vast customer base and streamlined logistics through services like Fulfillment by Amazon (FBA). 

Moreover, as you gain experience and establish a foothold in the Amazon platform, you can leverage your knowledge and experience to diversify your product offerings beyond books. This transition opens opportunities to explore a broader range of consumer goods, tapping into different niches and catering to diverse consumer interests.

Product research and sourcing are of great importance for Amazon sellers. To help you discover profitable Amazon categories and top-selling products, here are some product-sourcing tips and dedicated Amazon pages to serve as your guide. 

What is the Amazon Best Sellers Page?

The Amazon Best Sellers is a dedicated page for Amazon and sellers alike to check which products are popular based on sales. This page is valuable for Amazon sellers who are doing product research. 

On this best sellers page, you will find top-selling products under a specific Amazon category. From Amazon Devices and Accessories down to the Video Games category, you can stay updated on what is trending on Amazon.

Amazon.com: A Screenshot (cropped) of Amazon Best Sellers page; Retrieved: August 5, 2021, From https://amzn.to/3xDghyV

What makes this Amazon Best Sellers page unique is its hourly bestseller update, along with a numerical ranking system. Each category showcases the top 100 Amazon products that come with global and star ratings. 

Amazon.com: A Screenshot (cropped) of Amazon Best Sellers page; Retrieved: August 5, 2021, From https://amzn.to/3lBtrd7

Aside from the Amazon Best Sellers page, Amazon FBA sellers can check other relevant pages for the biggest-selling product ideas. The pages highlighted above include New Releases, Movers and Shakers, Most Wished For, and Gift Ideas page.

How to Find Profitable Products to Sell on Amazon FBA

For most Amazon sellers, success in the Amazon marketplace begins with the proper selection of inventory items. If you wish to have a good starting point in discovering Amazon’s top-selling products, here are things you should consider. 

• Follow the Trend 

To avoid slow-moving products, follow the trend. The trend is your friend in eCommerce. Trending products are always in high demand, which is why Amazon sellers should capitalize on these trending items for improved sales. 

• Avoid Seasonal Products

If you are still new to Amazon FBA and would like to see growth in your store, you should avoid inventory items with a high degree of seasonality. 

Items such as Christmas paraphernalia will likely attract customers during Q4 only. It would be best to invest in items that are likely in demand all year long. 

• Utilize Product Research Tools

If you want to speed up the process of finding top-selling products or profitable Amazon categories, use a product research tool. 

This type of Amazon seller tool not only provides you with a list of items that are trending or in demand, but it can also provide you with data analytics for better decision-making. 

• Look for Small, Light & Durable Items

If you want to maintain a healthy profit margin, you should search for small, light, and highly durable products. Small and light items mean less shipping cost, especially if you are importing overseas. 

The durability of the item will help ensure that items are intact while in transit to the Amazon FBA warehouse. This will also help prevent potential complaints from customers due to product damage.

• Check The Amazon Best Sellers Rank 

An Amazon Best Sellers Rank (BSR) is another good indicator of how well a particular product is performing in terms of sales on Amazon.com. The lower the Amazon BSR, the better it sells in a specific Amazon category. 

Hence, it should not be taken as an overall ranking but rather an indicator of the product’s sales performance in a given category. 

The Amazon Categories and Products Connection

Similar to choosing the best-selling product, selecting the top category for your business is also crucial in 2024. Both the product and category are interconnected. 

With the help of your product research, you will be able to identify which Amazon category is right for you. You should not discount one over the other. Both products and categories should be viewed simultaneously for better sales performance. 

Top 10 Profitable Categories on Amazon (2024) – Best-Selling Products on Amazon

Some of the top selling categories on Amazon have historically been clothing, beauty products, electronics categories, pet supplies, and more. These product categories may continue to be popular in 2024. 

However, less popular product categories have the potential to yield higher profits compared to those that are more popular. Take the Amazon Handmade category as an example. In a survey, Handmade is one of the least popular product categories but has the highest number of profitable sellers, obtaining profit margins above 20%.

In order to enhance your Amazon sales, it is essential to consider the best Amazon categories with higher profit margins and the profitable products in each. Here are some of the best Amazon categories and most profitable items to sell on Amazon this year, wherein the majority of sellers had a net margin of 21% and up. 

1. Beauty & Personal Care

In 2024, the aftermath of the pandemic continues to shape consumer behavior and eCommerce sites activities, emphasizing a renewed focus on personal well-being. This has fueled a significant increase in demand for one of the top Amazon categories: Beauty and Personal Care. As individuals prioritize self-care as a cornerstone of their daily routines, beauty and personal care became one of the most profitable product categories.

A quick check with a keyword research tool highlights the widespread interest, with the keyword ‘personal care products‘ maintaining a substantial average search volume of around 1,000 to 10,000 searches. This trend represents a valuable opportunity for your own brand to cater to evolving consumer preferences and position your private-label products  in the broader landscape of self-care and wellness.

Top Selling Products in This Category | Product Ideas: 

• Pimple Patch
• Biobased Makeup Remover/ Towelette
• Hydrating Serum 

Pro-tips to Succeed in the Beauty & Personal Care Category 

Before ordering from suppliers some products to sell, make sure that the products you will be selling on Amazon comply with all federal, state, and local laws, as well as Amazon policies and product restrictions. Ensure that your Amazon product detail page includes specific notes and instructions from the manufacturer to keep consumers well informed. 

2. Home & Kitchen 

Top-selling products on Amazon are often listed in the Home & Kitchen category, which offers a broad range of products while catering to diverse consumer needs and preferences. Consistent high demand throughout the year is fueled by consumers frequently making repeat purchases to replace or upgrade their belongings, making the Home & Kitchen category one of the profitable categories this year. 

Amazon’s Home & Kitchen category is not just profitable; it is a game-changer for an online business. With attractive profit margins, 30% of Amazon sellers report a profit margin of 21% and up. To capitalize on this profitability, thorough product research is essential. For example, top-selling items on Amazon in this category often include:

Top Selling Products in This Category | Product Ideas: 

• Ant Killer
• Stainless Steel Tumbler
• Queen Size Bed Sheets

Pro-tips to Succeed in the Home & Kitchen Category 

Improving your sales performance in the Home & Kitchen category can be achieved through strategic upselling tactics. A powerful approach is to leverage the “Frequently Bought Together” feature, enticing Amazon shoppers to explore complementary products that enhance their online shopping experience.

For example, when selling a coffee maker, consider bundling it with coffee filters or a stylish coffee mug set. By doing so, you fulfill their immediate need and provide added value and convenience. This strategic upselling technique increases the average order value and enhances customer satisfaction by anticipating their needs.

3. Clothing, Shoes & Jewelry

Clothing, Shoes, & Jewelry are among the top Amazon categories due to their consistent demand and wide appeal. With seasonal demands and occasion-based spending, this category remains one of the profitable Amazon categories, which sellers can strategically capitalize on by offering clothing, shoes, or jewelry products in heightened demand during holidays and events. 

The Clothing, Shoes, & Jewelry category offers a diverse product range and market segmentation, providing sellers with the flexibility to target niche markets or specific demographics with low competition. From budget-friendly to high-end products, this category caters to a wide range of customer preferences, making it an attractive option for sellers. 

Additionally, with cross-selling and upselling opportunities, this Amazon category presents numerous opportunities to thrive by providing a compelling assortment of products; a good starting point for your product research are the ones outlined below:

Top Selling Products in This Category | Product Ideas: 

• Yoga Pants
• Men’s Shorts Sleeve Tees
• Bodysuit (Tummy Control)

Pro-tips to Succeed in the Clothing, Shoes & Jewelry Category 

To excel in the Clothing, Shoes, & Jewelry category, it is essential to stay attuned to fashion trends and tailor your inventory accordingly. This will ensure that your product listings are seasonally relevant. Invest in professional product photography and provide detailed product descriptions, including material, sizing, and care instructions, to assist customers in making informed decisions. 

4. Arts, Crafts & Sewing 

Arts, Crafts & Sewing emerges as one of the profitable Amazon categories due to its appeal to hobbyists, DIY enthusiasts, and creative individuals. Moreover, the rise of DIY culture and the increasing popularity of handmade and personalized items contribute to the sustained demand for arts, crafts, and sewing supplies, which is why in 2024, it ranks as one of the top Amazon categories with 23% of sellers making a profit of 21% and up. 

Top Selling Products in This Category | Product Ideas: 

• Acrylic Paint
• Scissors
• Tape Measure (Double Scale)

Pro-tips to Succeed in the Arts, Crafts & Sewing Category 

One of the best methods to increase your profit and achieve sustainable growth in selling arts and crafts items on Amazon is learning to diversify your inventory to cater to different demographics of buyers. This simply means that your available items should not only appeal to young audiences but also mature ones.

In terms of optimization, you should provide your buyers with a detailed description, especially when it comes to art materials. Shoppers in such categories are searching for a specific item for a specific task, which is why having a clear and informative description matters for shoppers. 

5. Electronics

The electronics category is a must-examine category for an Amazon seller. Since electronic products and devices are constantly improving and innovations are introduced regularly, consumers are always excited to purchase the latest products from this category. 

The electronics category remains one of the top-selling categories on Amazon in 2024, with approximately 22% of sellers reporting a net margin of at least 21%. From smartphones and laptops to home entertainment systems, this top category encompasses a vast array of products catering to diverse needs and preferences, including the following Amazon products: 

Top Selling Products in This Category | Product Ideas: 

• AirTag
• Amazon Fire TV Stick
• Wireless Earbuds

Pro-tips to Succeed in the Electronics Category 

Optimizing your listing will increase your chances of success in this category. Do not simply settle for the product information provided by the supplier. 

Although copy-pasting the information to the product description section of your listing is beneficial, it would also help add your own experience with the product as a user. It will give potential buyers more ideas about the user experience of the electronic product.  

That is one of the reasons why you should ask for a product sample from any of your inventory suppliers. It will give you a better understanding of the product, including the user experience. 

6. Sports & Outdoors

Driven by the increasing emphasis on wellness and outdoor activities, the Sports & Outdoors category is one of the profitable Amazon categories this year. It is an ideal category for Amazon businesses whose niche revolves around fitness equipment, camping gear, hiking accessories, or athletic apparel.

Despite the presence of physical stores in the outdoor and sportswear market, a significant 21% of sellers are able to achieve a net profit of 21% or more. Amazon sellers can maximize their profits by offering relevant products and promotions at the right time. Some of the top-selling products on Amazon in this category include:

Top Selling Products in This Category | Product Ideas: 

• Coated Hexagon Dumbbells
• Exercise Bands
• Stainless Tumbler

Pro-tips to Succeed in the Sports & Outdoors Category 

To succeed in the Sports & Outdoors category, consider collaborating with sports and outdoors influencers or experts in relevant niches to reach a wider audience and gain credibility. Additionally, you should not overlook sustainability efforts, as eco-conscious consumers increasingly prioritize environmentally friendly products and practices.

7. Health, Household & Baby Care

Consumers’ ongoing need for everyday essentials and family-centric products makes this product category one of the top Amazon categories. Since the Health, Household & Baby Care category encompasses a wide range of items, including vitamins, cleaning supplies, baby care essentials, and more, about 21% of sellers reached a net profit margin of 21% or more. 

These products are fundamental to daily life and well-being, so the category experiences consistent demand and repeat purchases. For your eCommerce business to attract more customers, you should cater to individual and family needs. You can capitalize on consumers’ life stage transitions, such as pregnancies, births, and aging, to increase spending on health, household, and baby care items. 

Top Selling Products in This Category | Product Ideas: 

• Paper Towels
• AA Alkaline Battery
• Wet Wipes (Flushable)

Pro-tips to Succeed in the Health, Household & Baby Care Category 

In the Health, Household & Baby Care category, it is crucial that your online store provides a broad selection of products tailored to consumers’ lifestyles, health needs, and life stages. To achieve this, start by deeply understanding your audience’s diverse preferences, which can vary significantly among different consumer demographics. Doing so can ensure your inventory effectively addresses a wide range of customer needs and preferences.

8. Toys & Games

The Toys & Games category is profitable all year on Amazon, with 20% of sellers reporting a net profit margin of 21% and above. This category’s popularity is mainly driven by its appeal to children, parents, and gift-givers alike. 

Amazon sellers can include various products on their listings that cater to different age groups, interests, and preferences. Your Amazon business can offer products such as traditional toys, board games, puzzles, video games, and educational toys, including the following:

Top Selling Products in This Category | Product Ideas: 

• Latex Balloons 
• Modeling Compound
• Foil Curtain Backdrop 

Pro-tips to Succeed in the Toys & Games Category 

When selling toys and games, new sellers should be familiar with the current trending games. You should get a feel for what consumers like the most in this particular niche market. Try to establish a target market to focus the resources of your own online store on products that sell on the Amazon marketplace. 

9. Grocery & Gourmet Food 

The Grocery and Gourmet Food category is another profitable Amazon category. It presents a great opportunity for Amazon to cater to consumers’ everyday needs and desire for culinary exploration. With the pandemic accelerating the trend towards online grocery shopping, the Grocery and gourmet Food category has become one of the top Amazon categories. 

Top Selling Products in This Category | Product Ideas: 

• Protein Shake
• Essential Energy Drinks
• Coffee Pods

Pro-tips to Succeed in the Grocery & Gourmet Food Category

When offering Grocery & Gourmet Food items on Amazon, proper preparation, packaging, sealing, and labeling are essential. Remember to use the manufacturer’s UPC code when listing the products, and ensure your business has the necessary licenses or approvals from relevant government agencies. Furthermore, it is crucial to comply with federal and state laws as well as Amazon’s policies to avoid penalties or account termination.

10. Cell Phone & Accessories

The Cell Phone & Accessories category is considered one of the most profitable Amazon categories. With the constant evolution of mobile technology and the widespread adoption of smartphones, this category experiences steady demand for a wide range of accessories, including the following:

Top Selling Products in This Category | Product Ideas: 

• Glass Screen Protector for iPhone 14/13
• Portable Charger 10000mAh
• Power Adapter 

Pro-tips to Succeed in the Cell Phone & Accessories Category 

Achieving success in the Cell Phone and accessories category requires a proactive approach to keeping pace with ever-evolving technological trends and consumer preferences. 

It is essential to keep your Amazon Listings updated with the latest smartphone models and accessory innovations, catering to a variety of consumer budgets and preferences. Boost your product presentations by prioritizing captivating product listing images and detailed descriptions, effectively showcasing the features of your Amazon listings to attract and engage Amazon shoppers. 

Holistic Approach for Better Sales 

While profitability is an important factor to consider when selling on Amazon, it is important to keep an open mind and not limit yourself to a particular Amazon category. The key to success is finding a high-demand, low-competition opportunity. Hence, you should conduct product research to find profitable best products to sell on Amazon that bring profit to your Amazon FBA or FBM business. 

To make your Amazon campaign successful, it is important to take a comprehensive approach, not just focusing on the top Amazon categories or best products to sell on Amazon. Other important aspects of your business operations, such as Amazon repricing, marketing, listing optimization, inventory management, customer feedback management, and more, should also be considered to ensure the overall success of your campaign.

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Last Year’s Profitable Products – Last Year

Handmade

The idea of selling handmade products on Amazon is popular among members of Amazon Seller Central. Some Amazon FBA sellers do not view handmade items as an inventory destined to be part of Amazon’s best sellers.  Others believe that handmade items are suited for Shopify and similar platforms for consistent sales. 

However, Handmade is one of the profitable product categories to venture into when selling products on Amazon. According to a recent survey, the average profit margin for the Handmade product category is 32%. And this is relatively high compared to other popular categories found on Amazon. The data also suggests that many Amazon shoppers visit an Amazon store for online shopping of handmade items.

Top Selling Products in This Category | Product Ideas: 

• Funny Bachelor Gift
• Personalized Lovely Symbols Pets Collar
• Small Hoop Earrings for Cartilage Nose

Pro-tips to Succeed in the Handmade Category

When selling your own handmade products on Amazon, make sure to use high-quality photos. If your work contains special and unique detail, it needs to be emphasized for Amazon shoppers to see and appreciate it better. Make use of proper imagery tools to highlight the uniqueness of your item.

CD & Vinyl 

Despite the increasing popularity of online music streaming platforms like Spotify, Deezer, and Grooveshark, there still remains a demand for CDs and vinyls. Sellers wanting to capitalize on this consumer demand should consider selling products under the CDs & Vinyl category. The said product category is one of the profitable niches to sell on Amazon because of its favorable 27% average profit margin. 

Top Selling Products in This Category | Product Ideas: 

• Linger Awhile | Samara Joy (Artist) 
• Just Like That… | Bonnie Raitt (Artist) 
• TRUSTFALL Explicit Lyrics | P!nk (Artist) 

Pro-Tips to Succeed in the CDs & Vinyl Category   

When dealing with this particular category, you should be aware that CDs and types of vinyl appeal to specific online shoppers. For that matter, you should sell products that are popular in specific genres and items on a collectible level. Additionally, the use of an AI repricer will also help you with your product pricing and Amazon Buy Box win rate.

Industrial & Scientific 

Although not that popular, the Industrial & Scientific category can bring more profit to your Amazon FBA business. It is an ideal category if you wish to avoid too much competition from new sellers targeting high-demand products or product categories.  It offers a higher profit margin of 25% compared to popular Amazon categories like Kitchen & Dining, Electronics, and Home & Kitchen, making it worth exploring for financial gains.

Top Selling Products in This Category | Product Ideas: 

• COVID-19 Antigen Rapid Test
• Disposable Face Mask Filter
• Powder-Free Nitrile Exam Gloves

Pro-tips to Succeed in the Industrial & Scientific Category 

When selling in this Amazon category, it is essential to focus on your target market and understand its current needs. By researching your customers, you can identify their challenges and tailor your offerings to meet their specific needs.

The primary customers of the Amazon Industrial & Scientific category come from diverse industrial and scientific backgrounds, including but not limited to laboratory technicians, dentists, medical professionals, chefs, electricians, farmers, construction supervisors, and others. You should research products that can provide the needs of these specific professionals.

Luggage & Travel Gear 

With most of the borders now open for travelers, there has been a surge in travel activity. It creates a favorable situation for sellers to capitalize on consumers’ strong desire to travel. The Luggage & Travel Gear category on Amazon is a worthwhile option to consider for profitability, as it boasts an average profit margin of 25%.

Top Selling Products in This Category | Product Ideas:  

• Set Packing Cubes Luggage
• Hair Spray Bottle – Ultra Fine Continuous Water Mister
• Toiletry Bag Travel Bag with Hanging Hook

Pro-tips to Succeed in the Luggage & Travel Gear Category 

To increase sales of your luggage and travel accessories, emphasize the longevity and sturdiness of your products. Try to present customers with detailed and clear images that show the product’s interior and exterior features.

Focus on the practical benefits that your product offers, such as its storage capacity, to help customers understand its real-life value. By highlighting these aspects, you can draw more customers and increase your eCommerce business sales in this profitable Amazon category.

Video Games

It is not possible to mention profitable categories on Amazon without mentioning video games and its 23% average profit margin. The video game market is worth about $138 billion. Amazon’s commitment to the video game market has made video games one of the most profitable product categories for Amazon sellers. As a video game seller, you must provide a variety of options for your buyer.

Top Selling Products in This Category | Product Ideas:  

• $10 – PlayStation Store Gift Card [Digital Code]
• $20 – Xbox Gift Card [Digital Code]
• $20 – Nintendo eShop Gift Card [Digital Code]

Pro-tips to Succeed in the Video Games Category 

Amazon created Twitch, a video game streaming platform to keep gamers occupied. You should leverage this in selling video games on Amazon. Promote your video game’s product availability on Twitch to appeal to the cohort of gamers created by Amazon – the Twitch Prime Members.

Pet Supplies

Over the past years, there has been an increase in pet ownership, especially during the pandemic, contributing to Pet Supplies being a thriving Amazon category with a 22% average profit margin. This is no surprise since in the United States alone, it is estimated that more than 80 million families own a pet. Aside from physical stores, owners love to shop for their fur babies on Amazon.  

Top Selling Products in This Category | Product Ideas:

• Earth Rated Dog Poop Bags
• Dog and Puppy Pee Pads
• Fresh Step Clumping Cat Litter

Pro-Tips to Succeed in the Pet Supplies Category  

If you aim to increase your profit within this Amazon category, the best products to sell should focus on the two most popular pets globally, dogs and cats. Try to focus your inventory on items that are relevant to dog and cat owners. This may include food, clothing, accessories, and other trending products for pets. 

Musical Instruments

The Musical Instruments category is another category offering a great opportunity for Amazon sellers. If products are chosen correctly for one of the best-selling categories on Amazon. such items can easily become the most profitable products to sell on Amazon. Although not frequently included in Amazon’s bestsellers, this category amazingly offers a potential 21% profit margin. 

Top Selling Products in This Category | Product Ideas:

• Nickel Wound Electric Guitar Strings 
• Yamaha YRS-24B Plastic Soprano Recorder
• Standard XLR Male to Female Balanced Microphone Cable

Pro-tips to Succeed in the Musical Instrument Category

When selling musical instruments, honesty is the best policy. You should be honest about the quality and condition of your items. You must disclose the warranty type that the product comes with, especially for international musical instruments. To avoid issues and for smooth transactions, you should follow both the general guidelines and the specific guidelines set for the Musical Instrument category.

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Understanding Amazon Supply Chain can be beneficial for third-party sellers using Amazon FBA as they can leverage Amazon’s advanced logistics network to increase the speed and inventory management efficiency of their eCommerce businesses.

Here are some of the essential things you should know about Amazon’s Supply Chain that can help you improve your Amazon business. 

What Is Amazon Supply Chain?

Amazon Supply Chain encompasses all the key elements contributing to successful product delivery to customers, including product warehousing, tracking, marketing, shipping, inventory, and more.  

As part of Amazon supply chain strategy, the retail giant optimized its supply chain management to ensure efficient and effective performance at all times. Such optimization includes both Amazon’s own efforts, and those of the sellers using Amazon’s warehouses for storage and shipping. 

This successful supply chain management allows Amazon shoppers to experience the best customer service possible while shopping on Amazon.com and its global marketplaces. 

Amazon Supply Chain and FBA 

Amazon FBA, or Fulfillment By Amazon, is an Amazon program that allows sellers to use Amazon’s vast logistics network and customer service for their Amazon stores. It is an integral part of the Amazon Supply Chain. 

Third-party sellers can send inventory to Amazon’s warehouses. When an order is placed, Amazon handles the pick-up, packaging, and delivery of the product, as well as customer service and returns. 

Through FBA, a third-party seller can utilize Amazon Supply Chain’s state-of-the-art facilities, processes, and most efficient transportation modes for package deliveries. 

How Does Amazon Supply Chain Work?

Amazon’s supply chain process involves the seller setting up FBA shipments in Seller Central, providing information about the number of products, size, and weight, and ensuring each product has a scannable barcode. 

The shipments are then delivered to the designated Amazon fulfillment centers by an Amazon-partnered carrier. Amazon employees then unload and receive the shipment.

After receiving the products, barcodes are scanned to connect each package to the seller’s inventory. Afterward, the products are then stored or distributed to other fulfillment centers. 

When a customer places an order, warehouse workers and robots pick, package, and label the product, sort and load it onto a truck or plane, and then deliver it to the customer’s doorstep.

Elements of Amazon Supply Chain | Fulfillment Centers

Some factors why consumers prefer to shop on Amazon include the ease of the purchasing process, delivery speed, and same-day delivery. Such ease is made possible by Amazon’s supply chain strategy. 

Behind the scenes, there are crucial elements of Amazon supply chain that work together to provide a seamless shopping experience for customers; and these include the following:

Amazon Fulfillment Network

From warehousing to product delivery, Amazon depends on its fulfillment network. Amazon’s fulfillment centers support the processing of Amazon orders. Currently, Amazon has 175 fulfillment centers worldwide.

These fulfillment centers serve as storage for inventory, ensuring that products are readily available to meet demand from any location. Hence, making it a vital element of its supply chain. This is what the fulfillment network of Amazon consists of:

Sortable Fulfillment Center

These facilities are used for picking, packing, and shipping customer orders for items such as books, toys, and household items. In this facility, Amazon employees work alongside robots which helps to improve efficiency to better meet customer demand.

Non-sortable Amazon Fulfillment Center

Unlike the previously described facility, non-sortable fulfillment centers are utilized for handling, packaging, and dispatching more oversized and bulky customer orders, such as outdoor furniture and equipment.

Sortation Centers

In sortation centers, employees separate customer orders based on their final destination and combine them for quicker delivery. Thanks to the availability of both full-time and part-time staff at Amazon’s sortation centers, Amazon can offer daily deliveries, including Sundays.

Receiving Centers

The Amazon associates in receiving centers help in customer order fulfillment by receiving and processing large quantities of inventory expected to sell quickly. Orders are then distributed to various fulfillment centers within the network. 

Specialty Centers

Amazon’s fulfillment operations are also backed by other types of facilities that handle specific types of products. Specialty centers are also utilized during high-demand periods like the holiday season, which improves customer satisfaction.

Delivery Stations 

These buildings are responsible for preparing orders for the final leg of delivery to customers. Amazon’s delivery providers enable quick and regular shipping.

Amazon Delivery Fleet

Amazon uses many logistics and delivery partners to deliver customer orders on time. After sorting the Amazon packages based on delivery destination, the most efficient mode of transportation is then selected to transport the packages.

Amazon’s delivery fleet includes air transport and land vehicles such as vans, trucks, and bikes. And most recently, Amazon has launched drone deliveries for California and Texas. 

Humans and Robotics

While Amazon’s vast network of employees enables it to make fast deliveries globally. However, with the incorporation of advanced technology and automation, the supply chain ensures more smooth and more efficient processes. 

In its warehouses and fulfillment centers, Amazon employs robotics to handle tasks such as picking and packing orders and stacking and storing inventory. 

The integration of Amazon robotics in the supply chain of Amazon enables accelerated operations while reducing manual labor. This, in turn, allows more time and resources to be devoted to other business goals and activities.

Benefits of Amazon Supply Chain for FBA Sellers

FBA sellers can maximize their business potential with the help of Amazon’s Supply Chain. The supply chain of Amazon allows you to ship your products to a fulfillment center and have Amazon handle the packing and shipping to individual customers. 

While there is a fulfillment fee, the benefits of using FBA make it worthwhile. Some of these Amazon FBA benefits include:

More Savings: Amazon FBA eliminates the need to hire and train employees to perform specific tasks, such as shipping and handling of Amazon returns. 

Time-Saving: Amazon handles customer service and returns, so you don’t have to spend time on these tasks. You can instead dedicate your time to other essential tasks. 

Remote Management: With access to Seller Central, you can monitor and manage your business from any location. The Seller Central Dashboard is user-friendly and feature-packed. 

Expansion Opportunity: Amazon’s supply chain infrastructure allows sellers to expand their business. Amazon sellers can easily access these resources to grow their businesses.

Amazon Supply Chain allows you to take advantage of Amazon’s sophisticated fulfillment network and manage your business remotely without worrying about the hassles of shipping and customer service.

Improving Business Success on Amazon

Amazon’s back-end operations consist of a complex network of Amazon fulfillment centers and delivery fleets. The supply chain of Amazon aims to alleviate the burden on Amazon sellers by continuously improving its personnel performance, distribution hubs, and technology to decrease shipping times.

Apart from relying on Amazon’s initiative and innovation to provide consumers with high-quality service, you can also proactively perform tasks that can improve the performance of your business, such as repricing. 

With the help of an Amazon repricer, an Amazon seller can offer competitive listing prices This will not only entice shoppers to check your listings, but it will also influence the Amazon algorithm to consider you for the Amazon Buy Box. 

By continually improving your business practices, you can expand your customer base. And this can lead to increased customer loyalty and ultimately boost your overall business performance.

Therefore, it’s no surprise that many brands sell their items on the platform. Nonetheless, selling on Amazon has become tougher lately due to an abundance of low-cost and poor-quality counterfeits and dishonest retailers.

If you sell on Amazon, you are aware of the intense competition in its markets. Therefore, the marketplace introduced a program for enrolled sellers to help them fight trademark infringement.

What is Amazon Brand Registry?

Potential buyers of FBA businesses are truly wary of purchasing existing businesses that can be smartly hacked or copied, which could result in the loss of the ‘buy box’ and associated income. Therefore, if you are a brand owner who manufactures and offers your private-label goods on the marketplace, you should register on the Amazon Brand Registry.

Brand Registry is a program that identifies sellers to Amazon and allows them to build and protect their brands in the marketplace.

Why Did Amazon Launch the Brand Registry Program?

Amazon has encountered lawsuits from businesses alleging that the work done to avert the sale of counterfeit goods and intellectual property infringements is insufficient.

Amazon launched Brand Registry to halt the wave of counterfeiting and IP violation problems on the Amazon website. Moreover, it shifts some of the burden of infringement control from the marketplace to sellers.

Since the program identifies sellers and their enrolled retailers, it facilitates for Amazon to start implementing its Standards for Brands Selling. Thus, it informs sellers that they can not sell directly to buyers using the Amazon Marketplace anymore. Instead, they can sell products directly to Amazon Retail as suppliers.

Updates to Amazon Brand Registry 2.0

Brand Registry 2.0 is a better service version. It is designed for resellers who own brands, producers of goods, and distributors. Moreover, it allows retailers to manage certain Amazon goods. If any of the three categories suits you, the program will not approve you.

The new version of the program – Amazon Brand Registry 2.0 – is Amazon’s method of proving it’s targeting sellers who take their brand seriously rather than offering waste products. The platform has updated its program substantially since May 2017. Whereas there will be constant upgrades, the main amendments are the following:

• Improved brand control over fakes. New instruments to detect violating goods. Sellers can search by brand, trademark, or item name and upload item images to see listings with identical images that may infringe on their copyright.

• Custom brand page. An Amazon storefront brings buyers who click on your brand name to your created brand page.

• Headline Advertising Brand Registry 2.0. Promotional headings allow you to attach a line of text to the left of the ad, along with three other products that get preference at the top of the results page.

What Are the Brand Registry Benefits?

Based on the information provided by Amazon, over 130.000 business people worldwide have registered their brands on Amazon. So what is the Brand Registry on Amazon designed for? With it, sellers detect and report 99% fewer alleged violations than before the program’s start. So let’s see how Amazon seller Brand Registry can help you:

Build Your Brand

• A+ Content. It allows companies to demonstrate their brand stories and product traits with formatted text and images on the Amazon detail page to increase conversion and boost sales further.

• Sponsored brands. Boost your brand awareness with advertisements with your logo, tailored heading, and up to three selling items.

• Amazon Stores. Promote your trademark and goods for free using your multipage Amazon Store.

• Amazon Brand Analytics. Your decision-making may be more productive with potent data from Amazon Brand Analytics, including customer search queries and behavior reports.

• New seller incentives. Recent brand owners who sign up with this program can receive up to $50.000 in bonuses and discounts.

Protect Your Brand

• Accurate listings. Better run your product pages, so buyers see authentic information.

• Proactive brand protection. Amazon’s automated protections leverage information about your business to remove violating or incorrect content in advance. As you provide more details, the program will better assist you with protecting and enhancing your brand experience.

• Report violations. Amazon’s potent search tools allow you to detect and report alleged infringements quickly.

What Are The Amazon New Brand Registry’s Drawbacks?

Do not consider the points mentioned below as real cons, but things Brand Registry won’t do for you.

Amazon doesn’t take action against brand owners who list your goods against your will. Instead, it works against those who offer counterfeit or violating items. Also, the marketplace doesn’t take action against those who market your brand’s goods at a minimum advertised price (MAP).

How Can Seller Central Brand Registry Help Me Promote My Brand?

Amazon-registered brands and verified companies have more control over the information displayed on a product page compared to other brands selling the same product. This way, you can improve your Amazon brand services and listings and make it easy for buyers to find your items.

How to Check if a Brand is Registered on Amazon?

Even though there is no public database of companies signed up with Amazon, Enhanced Brand Content (EBC) gives a more detailed description of goods with more images, complex layouts, and formatting. Nonetheless, EBC is optional, so it doesn’t mean the brand is not registered if it doesn’t have EBC.

The most straightforward way to verify Amazon brand ownership as a customer is to check if it has an Amazon Store or A+ Content on the product page.

How to Enroll a New Brand on Amazon?

Amazon Brand Registry is essential for new brands. If you wish to learn how to enlist a new brand on Amazon, here are some steps you should know:

STEP 1: Create a Brand Registry account by submitting all the necessary details.

STEP 2: Once you create an Amazon Brand Registry account, on the left-hand corner of the homepage, find and click on ‘Enroll a new brand,’ and you will see the list of information required for registering your brand.

STEP 3: When you have covered all the information, click on ‘Enroll your brand,’ and you will be led to a form wherein you have to fill in your brand name. Ensure the brand name you enter matches precisely with your trademark name. The characterization of the brand name you enter must be the same as your registered trademark name.

STEP 4: As the brand name is enrolled, it is unlikely that you or any other party of your brand will be able to make changes to it. If the brand is already registered, you will see a message saying so, and your details might be sent to the brand owner. If your trademark is not being registered or if you are applying within 48 hours of registration, the program will not enable you to proceed.

STEP 5: Once you answer the questions, you will be asked to provide the details of your trademark and the categories to which your items belong. You should also be able to verify yourself as an owner of the trademark. 

STEP 6: Once you submit the application, you receive an email notifying you of your submission. Amazon will contact the person or entity that applied for the trademark. If you use the legal entity, the legal entity will receive a notification containing a code. You must obtain and submit that code to your Brand Registry application.

Once Amazon has both verification points, your Amazon brand ownership will be approved. You can repeat this process by clicking ‘Enroll Brand’ for each registry trademark you own. Once you enroll, you can begin receiving the benefits of being an Amazon brand owner.

How Can Your Business Benefit From Brand Registry?

Merchants can accelerate removing a doubtful or bogus item from a listing as they can quickly show Amazon that they are brand owners.

Fake listings are a prevalent issue for well-known businesses or merchants with high sales rates.

Removing dishonest merchants from the listing is not a problem if the seller uses FBA. Once in the Brand Registry, merchants can more quickly confirm whether someone has faked a product as the previous work of enrolling the brand on the website has been completed. In addition, Amazon will get rid of all counterfeit inventory if the brand owner uses FBA. In contrast, other brand owners may revert to a listing after they have been removed by opening another merchant account with another name.

Adjusting Marketing Strategy to the Brand Registry Enrollment

When devising an efficient Amazon marketing strategy, it would be best if you understand your audience through data analytics. For example, Amazon Brand Registry allows you to access your clients’ buying behavior, search terms, items that suit them, and essential demographics. By understanding these aspects, you can make reasonable adjustments to your Amazon marketing strategy, make changes to your store, and boost your sales.

Brand Registry is a viable option with a lot of potential for brand reputation. The point is, it’s not so easy to enroll in a new brand. It takes a carefully crafted business strategy to know for sure if the money and effort put into obtaining the ® symbol for their product.

While you see the benefits and drawbacks of having an enrolled patent or trademark, several options still protect your trademark and brand in the marketplace. For example, optimizing your listings, picking relevant keywords for your product names, and keeping a close eye on your competitors may reduce the risk of your selling items being hacked.

So an efficient solution is to find a reliable Amazon marketing agency that will make your life easier.

The Cost for Amazon Brand Registry Application?

No cost is required to enroll in the Brand Registry program at this time. Nonetheless, it would be best if you had an enrolled trademark to pretend to apply for a Brand Registry.

The fee for a registered trademark is usually between $225 and $400. Yet, these fees may range contingent on the class of protection you wish to purchase.

How Do Brand Registry’s Changes For The Better Affect Your Business?

The improvements made in the Brand Registry program are apparent. Strengthening pre-registration requirements and introducing trademark requirements must substantially reduce the likelihood of brands and goods faking. The addition of the “Report a Violation” search instrument facilitates detecting and reporting brand violations, which is a blessing for entrepreneurs on Amazon. The platform’s readiness to shift the challenge of verifying the authenticity of fake brands and items from sellers to themselves is supportive, the same as their readiness to set aside four hours to respond to complaints.

There are a few other issues, such as insufficient protection against MAP infringers and the incapacity to prevent unauthorized merchants from purchasing branded goods and selling them according to the MAP. Amazon Brand Gating enables sellers to own their listings and regulate which merchants can use those goods. It is done by requesting other sellers to apply for the right to sell your business and items and requesting them to pay a fee. Nonetheless, Brand Gating works by invitation for now.

Wrapping Up

Protecting your brand when working with Amazon is the topmost priority. Enrolling your brand under the Brand Registry program will save your goods from fakers, hackers, and other infringers and provide you with access to multiple instruments, thereby assisting you with boosting your sales and income. If you wish to understand the program better, feel free to reach out to us.

Shops on Amazon have a lot to gain from signing up for Brand Registry. From more excellent business protection to never-ending methods of attracting clients, you’ll have whatever you need to boost sales and increase brand awareness.

It all amounts to ensuring the most positive brand experience. With all the tools at your disposal, you’ll reach your full potential in the marketplace and surpass your competitors.

——

About the Author:

Lana Parchuk is the Head of Project Management at Profit Whales, a full-service marketing agency for e-commerce brands that scales them on Amazon and beyond via a cross-channel approach.

With over two years of experience of work in Profit Whales, Lana went through all the stages from Customer Success Manager to Head of Department. She built a system of managing multiple marketing channels (Amazon and social media, search ads, etc) for e-commerce businesses to set clients up for success. 

Now, Amazon is taking customer service to an entirely new level with their new concept, Robo-Stow. This mechanical brain will search racks in a massive warehouse, collect products, and place them on shelves without human interaction. It’s hard to imagine that something this big is entirely automated.

In this article, we’ll discuss how robots are transforming Amazon’s eCommerce warehouses. 

What is Amazon Robotics?

Amazon Robotics is a subsidiary of the Amazon.com corporation that designs, manufactures, and sells robots for fulfillment centers. The company was originally named Kiva Systems after its building-block-inspired robot, but changed its name to Amazon Robotics in 2015 when it became a part of the larger company.

Amazon’s eCommerce fulfillment centers are massive structures that can hold millions of products and thousands of employees. 

Traditional warehouses require a lot of people to keep things running smoothly: workers have to manually move goods from storage locations to shipping areas and back again. This takes time and money and increases the likelihood of mistakes being made along the way.

The Lowdown

Robots have been used in the transportation, logistics, automatic fulfillment, and eCommerce industries for a long time to automate tasks that humans would otherwise do. Amazon has been looking for ways to scale up its operations without increasing costs, so it turned to automation technology.

Robots have been used in Amazon’s warehouses since 2012. They purchased Kiva Systems for $775 million.

They renamed it “Amazon Robotics” and began incorporating it into their warehouses across North America. They’re used to moving inventory around, picking items off shelves, and even placing products into boxes.

Amazon has about 5,20,000 robotic units working in its warehouses today. The impact of these automated systems is impressive: they reduce cycle times (the time it takes to get an item from warehouse to customer) by as much as 50 percent while also increasing order accuracy and productivity.

Top Reasons How Robots Are Transforming eCommerce Warehouses

Process Automation and Time-Saving

Amazon’s main focus is on technologies that help humans do what we do best and automate tasks that help humans do more in less time like AI email assistant. Process automation changed the way we buy and sell products. It has changed the way we live our lives. But behind all this innovation lies a process of automation that is transforming the world of work.

The company uses robots to pick orders from shelves, pack them into boxes and move them around warehouses. These machines have been designed to replace human workers who do these tasks manually—an expensive process that takes up resources and increases costs for the company. Robots do these tasks much more quickly than humans while saving money.

Amazon Robots Work Alongside Human Associates to Fulfill Customer Orders

Amazon is at the forefront of automating its warehouses to reduce the cost associated with human labor. The reason for automation is that it’s more expensive to pay someone to do things manually than to build robots that can do it for you.

In addition to speeding up the process of fulfilling customer orders, these robots have another advantage: they don’t get tired or make mistakes like humans do when doing repetitive tasks over long periods of time. This means they could handle larger workloads without needing rest breaks or breaks from monotony.

The robots work alongside human associates who pack and ship customer orders from these facilities worldwide. They move around on narrow paths between rows of shelving containing hundreds or thousands of items each. 

Each robot has a small computer screen attached so workers can see where it is going and so they don’t get hit by the machine when it gets close enough for them to reach out.

Robots Move Inventory to Make the Process More Efficient and Increase Reliability

Robots move inventory around Amazon’s warehouses, making the process more efficient and increasing reliability. It’s also using artificial intelligence (AI) to track down items that are hard to find and make sure they’re stocked in the right place at the right time. These developments have increased Amazon’s ability to deliver its goods quickly, cheaply, and accurately.

This makes things more efficient by removing humans from the equation. It also makes things more reliable because there’s no risk that an employee will forget to complete a task or try to get out early. The robots also don’t need breaks, so they work nonstop as long as they have power and parts. 

Robots Can Do Heavy Lifting

One of the biggest challenges facing e-commerce companies is handling heavy products in warehouses. These products are a major expense and logistical challenge for e-commerce companies. They’re also where Amazon saves a lot of money by investing in automation.

Robots are good at performing repetitive tasks, which means they can handle some of the more mundane tasks involved in getting products from A to B.

They also have a greater range of motion than humans, so they can reach higher shelves and pick up items from awkward angles. They can also lift much heavier items than workers normally find difficult.

Robots Make Multitasking Easier

In many warehouses, employees work in teams of two or three people, performing various tasks to prepare an order for shipment. Robots can perform several of these tasks simultaneously, eliminating bottlenecks from the process and increasing efficiency. 

For example, a worker may have to prepare an item for shipping by scanning it into inventory, removing it from its packaging, and boxing it up before putting it on a conveyor belt for shipment out of the warehouse.

A robot could do all those things simultaneously without slowing down or needing any human intervention—thus increasing productivity by 50 percent or more.

Robots Can Keep Up With Customer Demand

Robots are transforming online businesses to help meet the growing demands of online shoppers. Robots come in various shapes and sizes and are used in different ways. Some robots transport items between stations, while others pick them up and place them in bins or totes. Other robots perform repetitive tasks that humans find too dangerous, such as lifting heavy objects or working in environments with extreme temperatures.

Robots are helping companies process orders more quickly by automating some of the most laborious tasks in warehouses. They’re also taking care of mundane, often undesirable tasks like product picking, which can be dangerous and tiring for humans working long hours on their feet. 

Amazon can quickly fulfill multiple orders through their robots instead of having to do them once as they come in. Robots are also helping speed up the delivery process by moving packages more quickly through a warehouse, reducing the time it takes to get packages out the door.

Wrapping Up

Amazon has changed the way that people shop many times over the years. From ‘1-click’ shopping to its line of smart speakers, the company is responsible for moving the e-commerce game forward in many ways.

However, Amazon is also leading a new wave of innovation in how we shop with robots. This technology is important to the field of robotics because it will help determine whether robots will be viable tools in logistics, retail, and other industries. There are also important implications for job market growth as robot technology continues to improve and become more mainstream.

One of the factors that risk Account Health is the customer’s negative feedback, which usually talks about the shipping (delays, broken items, etc.). So, we’ll give you a better understanding of Amazon fulfillment options by weighing their pros and cons. But before we dive into that, we’ll start with knowing how these fulfillment options work.

Amazon Fulfillment Options Explained 

Fulfillment by Amazon (FBA) – is a service where Amazon shoulders the entire fulfillment process.  Sellers only have to send their inventory to Amazon fulfillment centers, and Amazon will take care of the rest, from storing to packing and shipping the orders, even returns.

Fulfillment by Merchant (FBM) – also known as Merchant Fulfilled Network (MFN), is a service where the sellers handle the warehousing, fulfillment, and returns.

Seller Fulfilled Prime (SFP) – is similar to FBM, where the seller shoulders the fulfillment process but with the benefits from FBA. In this program, sellers can put Prime badges on their products without enrolling for FBA. 

Pros and Cons of these Amazon Shipping Options

Fulfillment by Amazon (FBA)

Pros:

• Prime Eligibility

FBA products are eligible for millions of Amazon Prime subscribers, which is half of Amazon’s customer base. With the Prime badge, you can make your products available for Amazon Prime with two-day shipping. The quick transaction usually attracts more customers.

• Increased Chances of Winning The Buy Box

The Amazon Buy Box was created to provide customers with the best option for their budget, and Amazon is the one who chooses the product to receive it. Therefore, winning would provide better potential for earning sales. And usually, in the algorithm, sellers with FBA listings win the buy box more than non-FBA ones. So, by having your products fulfilled by Amazon, you will have a better chance of winning the buy box.

• Coverage

Amazon has massive logistic networks in the US and all over the world, which means that the shipping duration will be as swift as possible.

• Returns

Since Amazon is handling the fulfillment, the returns will also be taken care of, so you can focus on other crucial aspects of your business.

Cons:

• Higher Fees

One of the drawbacks when enrolling products on FBA is the expensive fees. Amazon calculates the cost of your products by their weight and dimensions. Not only that because you also need to consider the inventory storage costs. These are the costs you will incur when using Amazon’s fulfillment facilities to store your products.

• Comingling of Products

Since Amazon keeps items from different categories together, there is a good chance that your products will mix up with those from other companies. To avoid that, it’s best to label your items properly based on Amazon packaging requirements.

• Time Duration to Market your Products

When you send your items to fulfillment centers, Amazon will check the items one by one, share them with other fulfillment centers, and package them. In these processes, your products won’t be available to sell. The process needs to be finished first before they update the inventory on the website.

Fulfillment by Merchant (FBM)

Pros:

• More Control Over the Packaging

Since you’ll be the one to handle the packaging, you can customize your packaging. Add some personal messages to it, so you can build relationships and trust with your customers. Moreover, with your full control over fulfillment, you can easily take into account corporate sustainability to help conserve the environment.

• Easier Tracking of Inventory

Since your products will be stored in your owned warehouses, monitoring them is more manageable. 

• Ready to Sell

With FBM, you won’t need to wait weeks for your items to be available for selling, like on FBA.

• Fewer Fees

With FBM, you won’t worry about FBA fees, along with the inventory storage fees. All you will consider is the cost of shipping with your shipping partner.

Cons:

• Competition with FBA Sellers

Since FBM listings don’t have Prime badges, chances are most customers choose to go with FBA listings, which means fewer sales.

• Returns

Amazon is customer-centered. So, when a customer complains about your products, especially when the issue is connected to shipping, Amazon will side to with them, and you will need to pay for the refund and shoulder the fees for shipping returns.

Seller Fulfilled Prime (SFP)

Pros:

• Amazon Prime Tag

Having Amazon Prime Tag is one that separates SFP from regular FBM. And since customers trust products with Amazon Prime tags more, you’ll have more sales.

• Similar FBM Benefits

Benefits from FBM like control over the packaging, inventory tracking, and product availability to market

Cons:

• Highly Regulated

Because of the Prime advantages, the program has strict requirements for sellers to be eligible and maintain the eligibility. 

• Fulfillment of Increasing Orders

Fulfilling the orders can be difficult when the volume keeps on increasing—knowing that you also have to keep up with Amazon Prime requirements. 

• Expensive

Prime products can offer next-day shipping. While it’s beneficial for the customer, it can be costly to the seller.

Conclusion

Now that we know how the fulfillment options work, we can say that FBA is a better choice if your business has high sales velocity, problems with logistics, and doesn’t have a warehouse to store your products. Meanwhile, FBM is feasible for business starters with a limited budget, but with sufficient space for their items. 

The scale of your E-commerce business and the type of products you sell are two things to consider when choosing a fulfillment option. And with the knowledge of how FBM and FBA work, selecting one to support the growth of your business will be much easier.

Another report also detailed that 65% of consumers prefer to shop on Amazon than other eCommerce platforms. Therefore, making Amazon a very enticing online selling platform for both Amazon sellers and shoppers alike. That being said, it begs the question, should you sell on Amazon in 2022?

Amazon in Numbers

To put things into perspective, here are some of the key statistics about the eCommerce giant.      

• In terms of site visits, Amazon ranks as the most popular eCommerce site in the United States. Amazon has 3.3 billion visits as of May 2022, maintaining a wide margin over Walmart, eBay, and Target (Semrush: June 2022).
• In terms of global influence, Amazon boasts of its more than 200 million Prime members (Backlinko, 2022).                         
• In terms of Net Profit, Amazon’s net income in 2021 was 33.36 billion, a significant increase from its net income of $21.3 billion in 2020 (Statista, 2022).
• In terms of sellers’ profitability, new Amazon sellers are earning an average profit of nearly $30,000 annually (Jungle Scout, 2022).
• In terms of small to medium business performance, there was an increase of nearly 40% of American sellers that surpassed $10 million in sales (Amazon Small Business Empowerment Report, 2021).
• In terms of motivation for selling on Amazon, 49% mentioned their desire to “be their own boss” is their number one motivation for selling on Amazon (Jungle Scout, 2022).

Things To Consider Before Selling on Amazon     

There is no doubt that selling on Amazon can be profitable for sellers. However, it is important to also consider that Amazon is a highly competitive eCommerce space. Before you dive any deeper into Amazon selling, here are some essential things you should first take into account:   

• Selling Plans

The most common Amazon selling plan is the Individual Plan. This will be your selling plan by default after creating an Amazon seller account. The other option or upgrade would be the Professional Plan. In terms of plan features, the Individual Plan is somewhat limited in terms of access to seller tools and data, which explains why there is no monthly fee associated with it.

However, when you choose the Individual Plan, you have to pay Amazon $0.99 per item sold, plus the Amazon referral fees. In contrast to the Individual Plan, the Professional Plan comes with a $39.99 per month fee. While the Individual Plan is geared towards Amazon sellers who still have little inventory, the Professional Plan is ideal for higher-volume Amazon sellers. 

• Stable Finance

Cash flow is easily one of the major challenges that Amazon sellers face in this kind of business. Even before you start selling, you will incur expenses in the form of fees. Apart from plan and referral fees, you will also have to shell out some cash for your inventory. Even if you succeed in profiting on paper, you still need to have cash on hand to keep your inventory going.

• Excessive Competition

Whether you like it or not, there will always be competition in the eCommerce industry. Amazon, in particular, is a highly competitive platform, which requires effort on your part if you want to see significant results. Competition on Amazon is not only limited to obtaining the Amazon Buy Box. Amazon sellers are also competing to rank on organic search engine result pages. Penetrating the Amazon space not only requires a unique brand and product. Strategic optimization is also needed in order to outrank the competition.          

• Price Wars

Amazon price wars are an everyday occurrence on the platform. With Amazon sellers having the intention of matching or beating their competitor’s price, a retaliatory price slash occurs. In order to maintain and grow your profit margin, you should look into utilizing an automatic Amazon repricer. Automatic or AI Amazon repricers are the go-to pricing tool of top Amazon sellers. Investing in a third-party Amazon repricer like Seller Snap will be beneficial for your business. 

• Amazon Returns

Since Amazon is known for its customer service and consumer-friendly platform, it tends to be less strict with its returns policy in order to guarantee a good customer experience. However, some customers exploit this tolerance to the point of creating bogus reasons to return items they have mistakenly ordered. Although some Amazon categories offer free returns, there are instances where third-party merchants shoulder the return shipping cost.          

• Amazon Fees

One of the considerations to evaluate when selling on Amazon are the fees. Amazon fees vary depending on the fulfillment method you will choose. If you choose to become an Amazon FBA seller, you will have to prepare yourself for FBA fees, including but not limited to:

• monthly storage fees
• long-term storage fees
• removal order fees
• return processing fees
• unplanned service fees
• FBA inventory storage overage fee

On the other hand, choosing the FBM method does exempt a seller from any fees or expenses. Since you will be handling your inventory, you will still incur expenses in terms of logistics, warehouse fees, overhead expenses, referral fees, and not to mention per-item fees. 

• Amazon Global Opportunities 

Selling on Amazon has become more interesting for online sellers with the eCommerce giant’s introduction of over 16 international marketplaces. 

If you plan to expand the reach of your products or brand influence, you can maximize Amazon Global’s selling opportunities. It is a must-check for online sellers looking to expand their Amazon business. 

You can accelerate your internal sales with the help of Amazon Global marketplaces. You can target numerous shoppers in the global marketplace, including more than 200 million paid Prime members.

You can do this by registering your Seller Central account in the Amazon marketplaces that you want to start selling into. This will allow you to link your account across multiple regions, including the following:

Amazon International – Americas

• Amazon.com
• Amazon.ca
• Amazon.com.mx 
• Amazon.com.br

Amazon International – Europe

• Amazon.co.uk
• Amazon.de
• Amazon.fr
• Amazon.it
• Amazon.es
• Amazon.nl

Amazon International – Asia-Pacific

• Amazon.co.jp
• Amazon.in
• Amazon.com.au 
• Amazon.sg

Amazon International – Middle East

• Amazon.ae
• Amazon.com.tr

• Amazon Product Research   

Product research is an integral element of any eCommerce business, including Amazon. Product research can help you understand what products to sell on Amazon, determine possible trends,  and identify consumer demands. 

Amazon product research can help increase your business’s success rate. It can give you a competitive edge over other Amazon sellers, including those huge and more established brands competing for engagement, traffic, and sales on the Amazon marketplaces. 

It is important to consider product research before delving deeper into selling on Amazon. There are many methods and tools that can help you find the best product for your niche, save time, and control your risk. 

Sell on Amazon: Tips for Newbie Sellers     

Despite the known challenges with Amazon, a lot of people who sell on Amazon manage to thrive amidst the competition and minor inconveniences. In fact, 20,000 small and medium businesses managed to reach million-dollar sales on Amazon.

To help you achieve a milestone in your fledgling Amazon venture, here are some tips: 

• Follow the Rules

If you are new to Amazon, familiarize yourself with Amazon’s rules and regulations in order to avoid penalties. For example, when you sell on Amazon, providing accurate information about your product to Amazon and its visitors is just one of the rules that must be followed. Any violation of this seller code of conduct will lead to actions against your account, including cancellation of listings or removal of selling privileges. 

• Be Competitive With Your Pricing          

The secret to being profitable on Amazon is having competitive pricing. It is by far the quickest way to start earning. Pricing plays a critical role when it comes to winning the Amazon Buy Box, which is why top Amazon sellers use repricers for competitive pricing. 

• Excel at Customer Service       

Apart from winning the Amazon Buy Box for increased sales, you should also take into account customer service. Feedback rating score is one of the factors that the Amazon algorithm considers for ranking sellers on its search engine result pages. Consequently, reviews of previous customers will also influence would-be shoppers. Hence, you should always keep your products and services at their best to gain positive reviews.                                                        

• Optimization

If you wish for your listing to rank better or win Buy Box, you should optimize your listing properly. Each individual listing is being crawled by the Amazon algorithm for issues and inefficiencies, which is why you should double-check your listing details before uploading. To help you with your Amazon optimization, you can always take advantage of Amazon optimization services available online. 

To Sell or Not to Sell on Amazon 

When it comes to online selling, Amazon should be on the top of your list for your online retail business. Apart from benefiting from its reputable name, you may also capitalize on the high volume site visits it gets monthly. 

If you intend to reach a global market, you can use Amazon as one of your eCommerce platforms, since it already has an established global influence, as well as established logistics for Amazon global transactions.

However, worth noting that the success of your retail enterprise rests not solely on a digital platform. Arming yourself with accurate industry knowledge and technical know-how on how to use seller tools along with perseverance will generate success.