Whether you are an experienced Amazon seller or just starting your Amazon business this New Year, adopting key resolutions and following Amazon selling tips can help you optimize your business and maximize profits.

This article outlines actionable resolutions and Amazon seller tips that entrepreneurs and business owners can implement to start the year strong and maintain momentum.

5 for 2025 – Five Winning Amazon Selling Tips 

With 2025 just starting, now is the perfect time for Amazon sellers to fine-tune their strategies and set the stage for a successful year. By focusing on the key areas of their business and trying out the practical Amazon selling tips below, sellers can start strong and work towards their goals with confidence.

1. Online Visibility

Your product detail pages are your digital storefront. In order to capture the attention of Amazon shoppers and increase sales of your Amazon business, your Amazon listings need to be both discoverable and persuasive.

Beyond driving sales, product and brand visibility is essential for building recognition and trust. When consumers can easily find your brand or products in organic search result pages—whether on Amazon or Google—it reinforces their perception of your brand as credible and trustworthy.

Resolution: To Update Product Listings

The best way to enhance product or brand visibility online is to conduct listing audits and updates. Here are some effective Amazon selling tips to help you effectively update your Amazon listings for better online visibility:

Refresh Keywords: Review the keywords you have been using for your listings and assess their relevance to user search queries. Use tools like Google Keyword Planner or SellerApp to identify high-performing keywords that can be incorporated into your listing titles, bullet points, and descriptions. This will ultimately enhance visibility and boost sales.

Enhance Listing Visuals: Newbie online sellers often neglect the significance of high-quality product images for their listings. For your Amazon selling strategy in 2025, prioritize uploading images that meet Amazon’s quality standards. Include multiple angles, lifestyle shots, and videos to help customers better understand your product.

Utilize A+ Content: If you are enrolled in the Amazon Brand Registry, one of the effective Amazon selling tips to follow is leveraging A+ Content. This Amazon feature allows you to add more engaging content to your product listings, making your listings stand out from the competition. 

2. Pricing

Listing prices are one of the top factors influencing Amazon shoppers’ purchasing behavior and consumers in general. When it comes to product pricing, one of the practical Amazon selling tips is to find the right balance between competitiveness and profitability.

Resolution: To Improve Pricing Strategy

To achieve competitiveness in the Amazon marketplace while maintaining profitability, consider implementing these Amazon selling strategies, applicable to any Amazon business model, whether it is Amazon FBA or FBM.

Use an Advanced Repricing Tool: Amazon sellers, especially high-volume sellers, often utilize AI repricers to automate price adjustments for their listings. This type of Amazon repricer will adjust your listing prices in real time to remain competitive. These adjustments are based on various factors, including competitor activity, price change notifications, and overall market conditions.

Avoid Amazon Price Wars: A price war occurs when businesses continuously lower their prices to undercut competitors, creating a downward spiral in pricing. While this strategy may seem appealing for attracting price-sensitive customers, it can seriously affect your Amazon business’s profitability and long-term sustainability. 

3. Inventory Management

Effective inventory management is key to maintaining healthy cash flow and minimizing costly Amazon storage fees. To succeed, Amazon sellers should regularly review individual inventory items and evaluate their overall inventory management strategies to ensure efficiency and profitability.

Resolution: To Streamline Inventory Management

There are numerous Amazon selling tips available online for managing inventory effectively. Here are some highly effective inventory management strategies to implement at the start of this year.

Utilize Fulfillment by Amazon (FBA): If you are hesitant to try Amazon FBA, now is the perfect time to start. Amazon FBA simplifies inventory management, with Amazon handling the picking, packing, and shipping of orders to customers. By choosing Amazon FBA, you can improve delivery times and enhance customer satisfaction.

Regular Inventory Audits: A vital aspect of effective inventory management is performing regular inventory audits. This process helps sellers evaluate the condition and accuracy of the inventory. Regular audits can help Amazon sellers identify discrepancies and ensure that stock levels match recorded amounts. Additionally, they can assist in forecasting product demand.

Reduce Overstock: The beginning of the year is an excellent opportunity for Amazon sellers to reduce or liquidate overstock. You must identify slow-moving products or excess inventory from the holiday season and create Amazon bundles or related promotions to clear out these items quickly.

Make Seasonal Adjustments: One often-overlooked Amazon selling strategy is proactively adjusting inventory based on seasonal trends and sales patterns. Successful Amazon sellers ensure they increase stock for popular items ahead of key events like holidays, Mother’s Day, Amazon Prime Day, and other celebrations. Timely inventory adjustments help meet customer demand and maximize sales during peak seasons.

4. Amazon Advertising 

Regardless of the platform you use, whether it’s Amazon, Walmart, or other online selling sites, advertising plays a crucial role in informing, persuading, and reminding your customers about your brand or product. As you set your resolutions for the New Year, consider investing more in advertising.

Amazon Ads not only enhance engagement but also drive significant conversions. According to Amazon, 59% of customers are more likely to make a purchase after seeing an ad on its platform. This impact is especially significant for U.S. small businesses, where Amazon Ads account for 36% of total sales.

If you are unsure where to start with your online advertising campaign, begin with Amazon Ads. Some popular options to consider this New Year include Sponsored Brands, Sponsored Products, and Sponsored Display ads.

Resolution: To Improve Advertising Campaign

Combine Sponsored Ads: To maximize the effectiveness of your Amazon Ads campaign in 2025, think about combining different ad types.Using a mix of ad formats can enhance visibility, reach a broader audience, and drive better results for your campaigns.

Monitor Campaign Performance: When running PPC ads, regularly monitoring and adjusting your bids based on real-time data is essential. With a strategic PPC approach, you can boost your product’s visibility and drive more sales without overspending.

5. Customer Experience

The Amazon selling tips and strategies mentioned above are designed to help sellers provide an exceptional shopping experience for their customers. As a customer-centric company, Amazon sets a standard for businesses to follow in terms of commitment to customer service.

Resolution: To Prioritize Exceptional Customer Service

Delivering a high-quality product is essential for customer loyalty and satisfaction, but exceptional customer service can set your brand apart and foster long-lasting relationships with shoppers. Positive reviews also demonstrate the success of your customer engagement efforts. Here are some actionable tips to enhance your customer service:

Respond Promptly: One of the important Amazon seller tips is to respond to customer inquiries quickly. A timely reply demonstrates your customer concern and helps build trust and a positive perception of your brand. Aim to address inquiries and concerns within 24 hours or less; delays can lead to frustration and potential loss of business. 

Follow-Up Emails: Enhancing your customer service can also be achieved by sending follow-up messages. Automated emails thanking customers for their business, providing helpful product tips, or requesting feedback can be effective. Keeping communication open creates opportunities to strengthen relationships with Amazon shoppers.

Handle Negative Reviews: A crucial Amazon selling strategy for excellent customer service is effectively managing negative reviews. While negative feedback is inevitable, it allows you to demonstrate your professionalism and commitment to resolving issues.

Acknowledge any negative comments and respond promptly to customer concerns. Doing so not only helps resolve conflicts but also demonstrates to potential customers that you value feedback and are committed to providing excellent service.

Implementing Resolutions for Growth

The beginning of the year offers Amazon sellers a chance to enhance their businesses and reach new milestones. Following the actionable resolutions and Amazon selling tips presented above, you can position yourself for success in a highly competitive marketplace.

Whether you are an experienced Amazon seller or just starting your online selling journey, the Amazon seller tips provided will help you optimize daily operations, attract more Amazon shoppers, and ultimately maximize the profitability of your Amazon business.

Valentine’s Day: A Brief Background 

Valentine’s Day is said to have originated from the Lupercalia celebration that takes place annually in the middle of February. The festival was then Christianized by Pope Gelasius I, who dedicated it to Saint Valentine, hence its current name. 

The holiday became widely recognized and celebrated in the 18th and 19th centuries, emphasizing gift-giving as an expression of love and affection. These gifts are meant to show fondness and gratitude for the person receiving them.

Valentine’s Day Sales in Numbers 

Valentine’s Day is another avenue for sellers, especially Amazon sellers, to increase their revenue in the year’s first quarter. Sellers can access a profitable market by capitalizing on consumers’ willingness to spend on this occasion. In 2024, consumer spending on Valentine’s Day reached an impressive $25.8 billion, suggesting a strong potential for continued high spending in 2025 as people celebrate this special day.

Historically, consumer spending per person on Valentine’s Day gifts has increased, averaging around $169.65 since 2017. While there is no specific data yet on Valentine’s Day 2025 spending, we can make an educated estimate based on past trends.

Over the years, total spending has generally risen, from $136.57 in 2017 to a peak of $196.31 in 2020. Although spending dipped in 2021, likely due to the pandemic, it rebounded in subsequent years, with consumers spending $192.80 in 2023 and $185.81 in 2024. If this trend continues, it is reasonable to expect spending in 2025 to be between $190 and $200 per person.

Source: Adapted from NRF’s Annual 2023 Valentine’s Day Spending (Updated  for 2025)

Total spending could reach or exceed $26 billion, depending on the economy and how much people are willing to spend this year. However, this estimate is not fixed and may change based on factors such as economic conditions, inflation, and consumer sentiment as Valentine’s Day 2025 approaches.

What Products Should You Sell for Valentine’s  | Great Gift Ideas Valentine’s Day

Awareness of popular Valentine’s Day gift items consumers seek on eCommerce sites like Amazon can give you an edge in your Valentine’s Day sale activities. Having such information can also help refine your Valentine’s Day promotion ideas. Here are some of the go-to gift shopper’s purchases during Valentine’s Day.

Flowers

Valentine’s Day is the number one holiday for floral purchases. According to the Society of American Florists, Valentine’s Day accounts for roughly 28% of annual floral sales. To capitalize on the heightened demand for flowers during Valentine’s Day 2025, your eCommerce store can offer complementary products that pair well with such gifts. You can bundle greeting cards, scented candles, and decorative or personalized vases to generate sales.  C

Confectionery (Chocolate & Candy) 

Confectioneries are some of the items that are highly purchased during Valentine’s Day. The American consumer considers chocolate and candy to be the perfect way to celebrate Valentine’s Day, so the Valentine’s Day season represents about $4 billion in confectionery sales annually.

Teddy Bears

A teddy bear is another high-profit niche you can sell during Valentine’s Day 2025. A teddy bear is a popular gift to significant others during Valentine’s Day because it connotes the feeling of warmth and love. Furthermore, teddy bears complement other notable Valentine’s Day gifts, such as chocolates and flowers.  

The growth of eCommerce has fueled the development of the teddy bear industry. By 2031, its global industry value is estimated to reach up to $9 billion and is projected to have a Compound Annual Growth Rate (CAGR) of 4.3%. One of the ways to maximize sales for this particular product is to offer custom texts on the teddy bear itself.

Beauty Products

Beauty products are another go-to product you can list for Valentine’s Day 2025 in your store. Over the past years, beauty products have been highly requested gifts, especially among women. Some of the top-selling beauty products on Amazon today include but are not limited to acne pimple patch, makeup remove dry wipes, collagen mask, false lash effect mascara.

Fashion and Apparel 

Fashion and apparel should be a primary focus for Valentine’s Day 2025, as spending on these items has consistently increased yearly. The growth observed in 2024 demonstrates consumers’ preference for stylish and customized gifts. Online sellers can take advantage of this trend by offering curated collections and exclusive deals tailored for the season, including products like jewelry, clothing, and footwear.

Greeting Cards

Greeting cards are one of Valentine’s Day’s most thoughtful and cherished gift options. In 2024, an impressive 40% of consumers included greeting cards in their Valentine’s Day plans, highlighting their lasting appeal.

This trend will remain strong in 2025 as more people seek meaningful and personal ways to express love and affection. To take advantage of this trend, consider offering physical cards for Valentine’s Day and complementary products like chocolates, jewelry, or teddy bears.

Valentine’s Day A Non-Traditional Opportunity for Amazon Sellers

While most consumers see Valentine’s Day as a global celebration of love, not everyone observes it traditionally. Interestingly, since 2021, the number of people choosing to skip conventional Valentine’s celebrations has steadily increased.

Data Source: NRF

However, there’s an interesting trend: many people who skip traditional Valentine’s Day festivities still choose to spend money during this occasion.

15% – to treat themselves to something special, embracing self-love.

3% – to purchase “anti-Valentine’s Day” gifts.

11% – to host gatherings with single friends or family members.

This trend offers a unique opportunity for online sellers to meet the growing demand for non-traditional Valentine’s Day gifts. Interestingly, more than 50% of these shoppers are between the ages of 18 and 34, and the next largest group, 42%, is within the 25 to 34 age range.

How Can You Capitalize on This Trend? 

To effectively cater to the unconventional preferences of some online shoppers during Valentine’s Day, consider offering products that appeal to these non-traditional consumers. As online entrepreneurs, you should understand that Valentine’s Day is not just about roses and chocolates anymore. Recognize that there are also consumers to celebrate in their unique way.

Consider including self-care items, quirky “anti-Valentine’s” gifts, or other products promoting self-love and individuality. By targeting these customer segments, you can tap into a growing demand that aligns with changing consumer preferences during Valentine’s Day.

Valentine’s Day Marketing Strategies to Win Shoppers’ Hearts

If you wish to improve your sales performance in the first quarter of the year, you should take the necessary steps to improve your Valentine’s Day campaign. Here are some Valentine’s Day marketing ideas you can implement to give you a head start for your eCommerce business.

Valentine’s Day Interactive Social Media Post

Creating engaging social media posts is one of the best ways to capture shoppers’ attention this Valentine’s Day. Create interactive social media posts that will entice your audience to participate. 

Asking people on social media what Valentine’s Day gift they wish to receive is a good marketing strategy. A simple survey question or contest will give your followers a reason to interact with your post. Thus keeping social media engagement at the forefront of your marketing campaign. 

Valentine’s Day Gift List

Valentine’s Day 2025 gift ideas on your online store or social media can benefit last-minute shoppers. Giving shoppers thoughts on what to buy for this Valentine’s Day 2025 is a good marketing strategy, especially if such a Valentine’s Day gift list is centered around your products. 

This Valentine’s Day marketing idea will improve your Valentine’s Day sales performance and your inventory movement, allowing you to highlight slow-moving products.

Valentine’s Day Product Bundles 

Product bundling is another marketing idea that can help increase your sales and improve inventory movement. This tested and proven strategy works for online retailers, including Amazon sellers. 

By grouping your inventory items together, you can make Valentine’s Day shoppers buy more than one product during a single purchase. Thus increasing your average order value. For example, you can bundle chocolates with flowers and jewelry with greeting cards.

Such a marketing strategy is so effective that Amazon has even incorporated it on its platform, as observed in its “frequently bought together” or “buy it with” section.

Valentine’s Day Video Marketing 

Around 96% of marketers view video as an essential part of their marketing strategy. Video marketing will improve brand awareness and give shoppers a better understanding of your product. 

Online sellers no longer have to produce their own marketing videos from scratch, as online services now cater to this requirement. To save the extra cost on online service, you can leverage user-friendly online video creator tools so businesses can easily create professional-looking videos without needing extensive time and expertise. The lack of time and expertise are no longer valid excuses for not creating a marketing video for your brand.

If you wish to increase your Valentine’s Day sales, you should consider using video for product marketing.

Valentine’s Day Direct Marketing Tactics 

Another Valentine’s Day marketing method you should consider for this Valentine’s Day 2025 is direct marketing. Direct marketing approaches such as SMS and email marketing enable you to promote your products directly to consumers. 

Additionally, once done correctly, direct marketing enables you to target potential buyers efficiently and offer a more personalized message. It is also generally considered to be low cost while providing high ROI.

Valentine’s Day Influencer Marketing

In addition to your social media campaign, you can expand your audience reach by collaborating with online influencers from various social media platforms. Influencer marketing is an effective strategy to help your brand or product reach more demographic-specific consumers. Influencers can promote your product and entice loyal customers to your business with relevant content.

Valentine’s Day Sponsored Ads 

If you sell on the Amazon marketplace, you can use Amazon Sponsored Ads to enhance engagement and sales conversion for the upcoming Valentine’s Day season. Sponsored Ads serve as advertising tools that enable sellers to boost the visibility of their products and enhance brand awareness, particularly during Valentine’s Day spending. Notable Amazon advertising options encompass Sponsored Products and Sponsored Brands.

Offer Competitive Prices for Valentine’s Day Shoppers 

Pricing defines the value a product is worth, and the price is adjusted to a particular value suitable to both seller and customer. The price you associate with your product or brand can likewise serve as a marketing tool to help improve your Valentine’s Day sales.

You should also consider product pricing to have a practical Valentine’s Day marketing campaign. No matter how great your marketing strategies are, potential customers may lose interest in your product or brand if the price is not competitive.

To offer competitive prices for your eCommerce store, you need to research your competitors and understand their pricing behavior. However, not everyone has the resources to do so.

To overcome this challenge, online sellers use repricing software to keep pace with changes in demand for price adjustments. Specifically, high-volume Amazon sellers employ AI-powered Amazon repricers to adjust their listing prices to a more competitive level.

Maximize Marketing Strategies for Optimal Results

For a successful Valentine’s Day marketing strategy, it’s essential to combine multiple approaches rather than relying on a single tactic. A well-integrated strategy increases the chances of running effective Valentine’s Day marketing campaigns, ultimately driving better sales performance during the Valentine’s Day event.

Moreover, analyzing past performance data is crucial in refining your approach. Understanding what worked and what didn’t can help you avoid past mistakes and implement strategies that lead to improved results.

By leveraging a combination of insights and strategic planning, you can maximize your success this Valentine’s Day.

If you’re an Amazon seller, using an Amazon holiday calendar is particularly valuable. It can streamline your marketing campaigns, help you prepare for holiday shopping spikes, optimize social media posts, and schedule promotions to boost holiday sales.

A well-organized plan maximizes profits during high-traffic periods, helping you stay ahead of the competition, reach more customers, and drive sales effectively. In the fast-paced world of eCommerce, preparation is your biggest advantage.

Why an eCommerce Holiday Calendar For 2025 Matters 

A 2025 calendar with holidays aims to provide online retailers and eCommerce businesses with a comprehensive overview of key dates, holidays, important deadlines, and other relevant industry events in the upcoming months.

By understanding key dates, online retailers and business owners can strategically plan promotions, sales, and marketing efforts to align with significant events. This approach helps capitalize on increased consumer spending, ultimately boosting sales and maximizing revenue.

A 2025 calendar with eCommerce holidays also provides valuable insights into seasonal trends, such as the back-to-school shopping season and other important holiday shopping events. By understanding these trends, online sellers can make data-driven decisions about their product offerings and pricing strategies.

Staying informed about current events and eCommerce trends is vital for understanding their impact on consumer behavior. By aligning with key holiday shopping events, online retailers and eCommerce businesses can gain a competitive edge, driving growth and increasing sales.

Holidays and Activities to Consider in 2025: A Must-Know for Online Sellers

In 2025, it is vital for Amazon sellers and online retailers to stay ahead of the curve and stay organized. Success in your Amazon venture or any eCommerce business depends on tracking key events like holidays, eCommerce conventions, and government deadlines that can impact sales and operations. These events include:

January 2025 eCommerce Events, Celebrations & Holidays 

January offers a great chance for online sellers to dispose of some of their Q4 inventory of the previous year by providing discounts, bundles, or even rewards to attract consumers to sign up for a mailing list.

In particular, Amazon sellers can utilize this opportunity to start the year strong by offering discounts and targeting customers who are into New Year’s resolutions and the “New Year, New Me” mindset. For January, here were some of the eCommerce activities, celebrations, and holidays:

January 1: New Year’s Day

January 2: Science Fiction Day

January 11-14: NRF 2025: Retail’s Big Show 

January 20:  Martin Luther King Jr (MLK) Day

January 16: Get to Know Your Customers Day

January 26: Australia Day

February 2025 eCommerce Events, Celebrations & Holidays 

Due to Valentine’s Day, February is often considered the month of love. Many consumers will be searching for gifts to give to their loved ones. As a seller, it is essential to be aware of popular holiday gifts such as sweets, cards, and flowers that consumers tend to buy for this gift-giving occasion.

These products can simplify your marketing campaigns, allowing you to prepare your online store for key holiday shopping events and effectively meet the needs of your target audience.

In addition to Valentine’s Day, merchants can increase their sales during the month by offering deals and discounts for other significant holiday shopping events listed on the eCommerce holiday calendar. Enhance your social media campaign by creating engaging and interactive social media posts to attract more consumers to your business.

February 1: Start of Black History Month

February 1: National Freedom Day (United States)

February 2: Groundhog Day

February 9: Super Bowl Sunday 

February 14: Valentine’s Day

February 17: World Random Acts of Kindness Day 

February 17: Presidents’ Day (US)

February 17: Family Day (Canada)

February 22: World Thinking Day

February 27: National Retro Day

February 28: Ramadan begins

March 2025 eCommerce Events, Celebrations & Holidays 

Spring is in the air, and as the weather starts to warm up, it is an excellent opportunity for Amazon sellers to promote seasonal items such as clothing, outdoor gear, and gardening tools as part of their Amazon marketing campaigns.

A 2025 calendar with holidays will likewise highlight St. Patrick’s Day, International Women’s Day, Prosper Show, and more. In particular, you should mark on your calendar the Prosper Show, an event for advanced Amazon sellers, which will be held in Las Vegas.

For March, here are some of the activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:

March 4: Pancake Day (UK)

March 8: International Women’s Day

March 9: Start of Daylight Saving Time

March 15: Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)

March 17: St. Patrick’s Day

March 17-20: Shop Talk 

March 20: First Day of Spring

March 20:  International Day of Happiness 

March 21: World Poetry Day 

March 23: World Puppy Day

March 22: Earth Hour (8:30 PM Your Local Time)

March 25-27: Prosper Show

March 31: Deadline to file 1099s, if you file electronically.

April 2025 eCommerce Events, Celebrations & Holidays 

Earth Day is also celebrated in April, allowing Amazon sellers to promote eco-friendly products and sustainable living. You can employ multiple marketing strategies for this month to drive sales to your business. 

Social media marketing is one of the most effective marketing strategies to complement your other holiday campaigns.. Launching a social media marketing campaign can benefit your business with consumers spending more time on social media.. 

For April, here are some of the eCommerce activities, celebrations, holidays, and tax deadlines you should mark on your sales calendar or eCommerce holiday calendar 2025:

April 1: April Fools’ Day

April 11: National Pet Day

April 15: World Art Day 

April 18: World Heritage Day

April 22: Earth Day

April 28: National Superhero Day (US)

May 2025 eCommerce Events, Celebrations & Holidays 

May is a busy month for online sellers, with Mother’s Day and Memorial Day being two of the most significant events. 

Mother’s Day provides an opportunity to promote gifts and products that showcase love and gratitude towards mothers and caregivers. Memorial Day, on the other hand, is a time to remember and honor the sacrifices of the men and women who have served in the military.

Additionally, if you wish to discover what works for your business, you can join the Seller Summit 2025. This workshop-based event aims to help you grow your Amazon business and will be held in Florida. You can also check the World Retail Congress at the Hilton Park Lane, London.

For May, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2025 eCommerce holiday calendar:

May 1-5: Labor Day in China 

May 3: National Fitness Day 

May 4: Star Wars Day (“May The Fourth be with You”)

May 4: World Laughter Day 

May 5: Cinco de Mayo (US)

May 5: African World Heritage Day

May 5: Early May Bank Holiday (UK)

May 6-8: Seller Summit

May 11: Mother’s Day

May 12-14: World Retail Congress

May 17-18: World Baking Day

May 25: National Wine Day  

May 26: Memorial Day (US)

May 26: Spring Bank Holiday (UK)

May 30: National Creativity Day  

June 2025 eCommerce Events, Celebrations & Holidays 

June is an excellent opportunity for online sellers to promote Father’s Day gifts and products related to summer activities such as barbecuing, gardening, and camping. 

Furthermore, you can also take advantage of this month’s activities by establishing a network and learning more about the retail industry. Although not a public holiday, you can attend the Retail Innovation Conference & Expo to be held in Chicago and the eCommerce growth conference held in New York.

For June, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2025:

June 1: Pride Month Begins

June 4-6: Retail Innovation Conference and Expo

June 14: Flag Day (US)

June 15: Father’s Day 

June 18-20: The Outdoor Retailer Snow Show

June 19: Juneteenth

June 20: First day of summer 

June 24-26: Commercenext Growth Show

June 30: Wimbledon Tennis Championship starts 

July 2025 eCommerce Events, Celebrations & Holidays  

July offers a prime opportunity for online sellers to promote Independence Day sales, a major holiday that drives consumer interest. Shoppers will be seeking products like flags, decorations, and patriotic-themed clothing to celebrate the occasion.

July presents a prime opportunity for brand owners and online entrepreneurs to showcase their products on Amazon, as Amazon Prime Day usually occurs during this month. To capitalize on this highly anticipated eCommerce event, you should organize your inventory as early as April to ensure timely shipping to Amazon warehouses and avoid last-minute hassles.

For July, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar 2025:

July 1: Canada Day

July 2: Made in the USA Day

July 4: Independence Day (US)

July 6: International Kissing Day

July 7: Global Forgiveness Day

July 7: World Chocolate Day

July 15–16: Amazon Prime Day*

July 14: Bastille Day (France – National Holiday)

July 20: National Ice Cream Day (US)

July 30: International Friendship Day

*The Amazon Prime Day date indicated above is predicted based on trends but subject to confirmation. 

August 2025 eCommerce Events, Celebrations & Holidays 

Compared to other months, August is a relatively slower month for eCommerce. However, online sellers can maximize their marketing campaigns with back-to-school sales, summer clearance events, and National Sisters Day promotions.

Take advantage of eCommerce-related conferences to boost your business’s profitability. For example, eTail’s eCommerce and omnichannel conference will be held in Boston, offering valuable insights and strategies for growth.

For August, here are some of the eCommerce activities, celebrations, and holidays you should mark on your eCommerce holiday calendar:

August 3: National Sisters’ Day (US)

August 8: International Cat Day

August 9: National Book Lovers’ Day (US)

August 11-14: eTail eCommerce Conference

August 19: World Photography Day

August 19: World Humanitarian Day

August 21: World Senior Citizens’ Day

August 26: International Dog Day

August 25: Summer Bank Holiday (UK)

September 2025 eCommerce Events, Celebrations & Holidays 

September is a busy month for eCommerce, with Labor Day being one of the most significant events. Labor Day provides an opportunity to promote end-of-summer sales, clearance events, and back-to-school products.

For September, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar 2025:

September 2: Labor Day (US & Canada)

September 5: National Football League (NFL) season begins 

September 8: International Literacy Date 

September 14: Grandparents’ Day

September 10: World Suicide Prevention Day  

September 11: Patriot Day 

September 13: Positive Thinking Day 

September 20: Oktoberfest Begins 

September 22: Last Day of Summer Season

September 27: World Tourism Day

September 30: International Podcast Day 

October 2025 eCommerce Events, Celebrations & Holidays 

October is a perfect time for online sellers to promote Halloween costumes, decorations, and spooky merchandise. With Columbus Day also celebrated in October, sellers can attract customers by offering additional discounts and promotions.

In addition to promoting products online, you can participate in eCommerce shows, such as the White Label Expo. This eCommerce event is an ideal opportunity for sellers and business owners to expand their network.

For October, here are some of the eCommerce activities, celebrations, and holidays online retailers should mark their eCommerce holiday calendar 2025:

October 1: International Coffee Day 

October 1: World Vegetarian Day

October 4: World Animal Day 

October 5: World Teachers’ Day (UNESCO)

October 10: World Mental Health Day 

October 13: Canadian Thanksgiving Day 

October 13: Indigenous Peoples’ Day (US)  

October 13: Columbus Day (US) 

October 16: World Food Day

Oct 16-17: White Label Expo 

October 31: Diwali (also called Deepawali or Deepavali)

October 31: Halloween 

November 2025 eCommerce Events, Celebrations & Holidays 

November is a busy month for eCommerce, with Amazon Black Friday being one of the year’s most significant shopping events. Amazon sellers can capitalize on these holiday shopping events by offering customers discounts, promotions, and special deals.

It is the best time to pump up your marketing campaigns, especially Black Friday social media posts, to drive sales. As part of your marketing efforts, you can also introduce a free shipping campaign for November.

For November, here are some of the eCommerce activities, celebrations, and holidays Amazon sellers should mark on their eCommerce holiday calendar to improve their marketing efforts:

November 1: Start of National Native American Heritage Month

November 2: Daylight Saving Time ends

November 11: Veterans Day and Singles’ Day

November 11: Remembrance Day (Canada – National Holiday)

November 13: World Kindness Day

November 27: Thanksgiving (US – National Holiday)

November 28: Black Friday

November 29: Small Business Saturday

December 2025 eCommerce Events, Celebrations & Holidays 

December is the busiest month of the year for eCommerce, with the holiday season being a critical period for online shopping. Cyber Monday, Hanukkah, Christmas, and New Year’s Eve are some of the most significant December events, allowing sellers to promote gift-giving products, decorations, and seasonal merchandise.

Include a strong focus on social media marketing in your marketing calendar for December. While Christmas is the month’s main holiday, expand your marketing campaigns to cover other key holidays that resonate with your target audience.

For December, here are some of the eCommerce activities, celebrations, and holidays you should mark on your 2025 eCommerce holiday calendar:

December 1: World AIDS Day

December 1: Cyber Monday

December 2: Giving Tuesday  

December 3: Make a Gift Day (US)

December 3: Green Monday

December 21: First day of winter  

December 24: Christmas Eve

December 25: Christmas

December 14-22: Hanukkah

December 26: Kwanzaa begins

December 26: Boxing Day (Canada)

December 31: New Year’s Eve

Maximizing Sales With the Help of an eCommerce Calendar

A 2025 calendar with holidays is an essential resource for Amazon sellers and online entrepreneurs. It provides a clear overview of key dates and events that influence consumer behavior and drive sales.

This 2025 calendar with holidays allows business owners to carefully plan their strategies and take advantage of increased consumer spending during holidays and peak seasons. Online sellers can stay ahead of the competition by anticipating changes in consumer behavior by identifying upcoming holidays and celebrations.

From an Amazon seller’s perspective, anticipating shifts in consumer behavior and trends enables sellers to coordinate their strategies with significant events and holidays, such as Christmas, Amazon Prime Day, Amazon Black Friday, and Cyber Monday.

The 2025 eCommerce calendar is a crucial tool for any Amazon business aiming to stay competitive in today’s fast-paced online marketplace. While not exhaustive, the listed events and holidays offer a strong foundation for planning and preparing for the year ahead.

Anticipating these changes is not just helpful—it is essential. By understanding upcoming eCommerce trends, sellers and entrepreneurs can uncover new opportunities, adapt to market demands, and drive business success.

This article will dive into the key eCommerce trends shaping 2025, offering insights to help you optimize your strategies and stay competitive in this fast-moving industry.

The eCommerce Growth in 2025 

The eCommerce industry is currently valued at approximately $6 trillion, making it an attractive opportunity for business owners and entrepreneurs to venture into. With over 30% of the global population shopping online, industry experts predict that the eCommerce market will reach $8 trillion by 2027.

Despite facing challenges such as geopolitical tensions, economic uncertainties, and changing regulatory landscapes, the eCommerce sector continues to experience growth. Some of the key drivers for eCommerce growth sellers should know include the following:  

Key Drivers of eCommerce Growth

Increased Digital Adoption: The pandemic has accelerated the shift towards online shopping, with more consumers embracing digital shopping options than ever before. It is estimated that approximately 81% of retail shoppers research online before making a purchase, driving significant growth in eCommerce.

Emerging Markets: Another key factor contributing to the anticipated growth of eCommerce in the coming years is the rapid expansion of online retail in regions like Asia Pacific. Population growth, infrastructure improvement, and rising consumer demand propel eCommerce activity in these areas. In fact, the value of the eCommerce market in the Asia Pacific region is projected to exceed $28.9 trillion in 2026.

Omnichannel Features: Integrating omnichannel features and strategies is another significant driver of eCommerce growth. Businesses are challenged to provide a seamless shopping experience across all channels for improved user experience and satisfaction.

Amid geopolitical tensions and economic uncertainties, the eCommerce industry continues to grow and flourish, reinforcing its role as a cornerstone of the global economy. By leveraging various eCommerce trends, tapping into emerging markets, and proactively addressing challenges, eCommerce is poised to remain a dominant force in the retail sector.

eCommerce Emerging Markets for 2025 

The growth trajectory of the eCommerce industry in 2025 will not be limited to its traditional strongholds in North America and Europe. Instead, it will be shaped by the significant potential of emerging markets. These regions, including China, India, Brazil, and South Africa, are expected to play a crucial role in eCommerce’s future, offering promising growth opportunities.

China: Beyond Europe and the United States, China stands as one of the largest eCommerce markets. By the end of 2025, it is anticipated that China’s eCommerce market will reach $500 billion.

India: India is experiencing significant growth in eCommerce. It is projected that the value of eCommerce in India will reach $188 billion by 2025. Several factors contribute to this growth, including the rising penetration of smartphones and the increasing wealth of consumers.

Brazil: Brazil is one of the countries in South America that is leading eCommerce growth. By 2026, its eCommerce value is expected to exceed $200 billion. Competitive prices, delivery time, product diversity, and promotional offers primarily drive the growth of eCommerce in Brazil. 

South Africa: The eCommerce industry in South Africa has experienced exponential growth in the past years, with a projected market volume of $10.77 billion in 2029. One of the reasons for increased eCommerce activity in the country is its increasing eCommerce users, which are projected to reach 11.7 million in 2025. 

2025 eCommerce Trends to Consider     

The future of eCommerce is bright, significantly, since e-retail revenues are projected to grow to 6.87 trillion US dollars in 2025. By carefully identifying the eCommerce trend in 2025, sellers will have a better chance of becoming successful with their online ventures. Here are some eCommerce trends worth considering for 2025 to give sellers insight into specific updates.                                                          

Omnichannel Experience 

Omnichannel eCommerce is a growing new eCommerce trend that contributes to improved customer experience and increased customer loyalty. It is not only limited to the digital shopping experience but also to the physical shopping experience of consumers.

From an online perspective, omnichannel refers to the combination of platforms or channels that customers may use to shop online. This may include but is not limited to online stores (business websites), online marketplaces (such as Amazon and eBay), mobile shopping apps, and social media stores.

Another approach is to enable customers to return or pick up their purchased items in physical stores, enhancing their omnichannel experience. In summary, omnichannel refers to seamlessly integrating all channels for a unified shopping experience.

Ecommerce sellers need to offer customers an omnichannel experience because 73% of retail consumers are omnichannel shoppers. Additionally, omnichannel retailers have a customer retention rate approximately 90% higher than single-channel businesses.   

Voice Commerce

Consumers’ increasing reliance on technological advancement has pushed buyers to utilize voice assistance for their eCommerce experience. 

Voice assistant devices, such as Amazon Echo with Alexa and Google Home with Google Assistant, have been widely used by households to do almost everything, including online product purchases. It is estimated that in 2025 75% of houses in America will have smart speakers.     

Be sure to optimize your eCommerce store for an influx of searches and purchases via voice command products. Product descriptions, tags, and other factors contributing to voice command search result visibility should be handled as early as today.

AI Incorporation                                      

Artificial Intelligence is a growing trend within the eCommerce industry. Online retailers and other eCommerce participants should look into the incorporation of Artificial Intelligence into their online selling system.    

Many online stores and eCommerce platforms are using AI to help offer personalized guidance and recommendations to online shoppers as in-store associates. AI is also used on social media platforms to help drive traffic and improve customer satisfaction and engagement.   

Social Commerce

Social media is crucial for expanding reach and unlocking your business’s potential. Platforms like Facebook, Instagram, and TikTok offer powerful tools to increase visibility, engage with audiences, and effectively drive conversions. Additionally, social media platforms are a good source for obtaining necessary customer data such as online purchase history, engagement rate, and more, opening up new possibilities for growth.

By 2030, social commerce revenue is expected to reach $6.2 trillion, highlighting its transformative influence on the global retail landscape. Additionally, millennials, who are currently the most active participants in social commerce, are projected to account for 33% of all purchases by 2025.

Enhanced Cross-Border Payment Options

One of the most significant eCommerce trends in 2025 that sellers should prioritize is adopting advanced cross-border payment systems. Convenience continues to be a key driver for consumers turning to eCommerce for their shopping needs. Therefore, online sellers and entrepreneurs must offer these modern and seamless cross-border payment options to increase businesses’ global eCommerce sales.

Beyond traditional credit card methods, businesses should embrace diverse payment solutions such as digital wallets, mobile payments, and buy-now-pay-later (BNPL) services. These innovative options align with evolving consumer preferences and are expected to drive a 20% annual increase in cross-border eCommerce sales. 

Dynamic Pricing Strategy                                        

In the world of eCommerce, dynamic pricing is becoming a necessity. If you are dealing with voluminous inventory, manual repricing will surely be a headache, especially during peak seasons when price wars are more prevalent. 

Using automatic repricers for a dynamic pricing strategy is a must-follow trend in 2025. For example, Amazon sellers use automatic repricers for their Amazon stores to improve customer experience and online sales. 

Automatic repricers such as Seller Snap can make repricing easier for sellers like you. Additionally, price wars may be avoided with the software’s capability to adjust product prices according to the current marketplace situation, API-fed information, and competitors’ behavior. 

Augmented Reality  

One of the major eCommerce trends to anticipate in 2025 would be Augmented Reality. The future of eCommerce customer interaction could greatly improve with augmented reality. With AR, customers who cannot physically interact with the actual product sold online will have an opportunity to experience the product. 

A study published in the Journal of Digital Economy (JDE) highlighted that augmented reality (AR) experiences can enhance consumer satisfaction and foster a positive attitude, ultimately driving greater consumer engagement and increasing purchasing intentions. 

The engaging nature of AR offers a vivid shopping experience, allowing consumers to perceive a “higher hedonic value, which can reduce their perceived risk toward online shopping.” Therefore, it is reasonable to conclude that AR engagement benefits consumers and eCommerce businesses. 

Becoming a Leader in the Future of eCommerce

The future of the eCommerce industry holds many questions and doubts for some online sellers. However, your eCommerce venture will succeed with proper preparation and application of upcoming eCommerce trends.

If you want to shape your online business to fit the demands and needs of 2025 and beyond, adopt the eCommerce industry’s latest trends and technology.

Taking advantage of online sales and other year-end sale events can help maximize the profitability of your eCommerce business.

If you are an Amazon seller, prepare your Amazon store for the Amazon Christmas Sale 2024 and the Amazon Year-End Sale, which usually starts in the third week of December. 

Why Should You Prepare Your eCommerce Business for Christmas Holiday Shopping?

To provide insight into how Christmas sales can influence the retail eCommerce enterprise and the Christmas shopping trends for 2024, here are some relevant facts and figures:

• This Christmas season, 8 out of 10 people are excited to buy gifts.

• 95% of U.S. consumers intended to buy something during the 2024 Christmas season. On the other hand, 55% of U.K. consumers expect to spend their Christmas budget on gifts for others. 

• Christmas spending is projected to rise in 2024, with consumers expected to spend an average of $1,638 on gifts, travel, and entertainment. Millennials are anticipated to increase their Christmas spending in 2024 by 22% compared to the previous year.

• Majority of the consumers intend to buy clothing and/or shoes as gifts for themselves this Christmas 2024 holiday season. 

• This holiday season, the most popular gifts among U.S. consumers include clothes (61%), gift cards (54%), toys and games (52%), home goods (39%), and books (36%). These top choices reflect shoppers’ varied preferences, ensuring something special for everyone on their list.

• In the 2023 holiday season, toys priced under $25 were a hit among consumers. 

Since an influx of online shoppers is expected during the coming Christmas holidays of 2024, sellers should prepare their online stores to meet consumer demands. This preparation will help their eCommerce business be more efficient when faced with high-volume orders.

When your overall business operation is well-prepared and running smoothly, you can provide your Christmas sale shoppers with high-quality customer service, which translates to customer loyalty or repeat purchases.

How Can You Prepare Your eCommerce Store for a Successful Christmas Sale?

This festive season is something eCommerce business owners need to plan for to have better results in terms of engagement and sales conversion.  

If you have not started your eCommerce store preparations for the upcoming Christmas sale or other year-end activities, here are some essential preparation tips that you should follow. 

Perform Keyword Research

Keyword research is crucial whether you sell on Amazon or other online platforms. Keyword research can help you identify powerful keywords that can improve search engine result page rankings. 

There are many ways to find keywords for your online business, whether for Amazon or your online store. The most convenient method is to use keyword research tools such as Semrush and Ahrefs to find relevant keywords for your listing optimization. 

If you want to evaluate these tools’ effectiveness without paying a premium price, you can try their free versions. In particular, Ahrefs offers a Free Keyword Generator that showcases keywords with limited information. 

Image Source: Ahrefs – SEO Tools & Resources  

When using keyword research tools like the one highlighted above, you can quickly evaluate the possible keyword’s performance with the help of its Keyword Difficulty (KD) information and the search volume. As much as possible, avoid highly competitive keywords if you wish to improve your ranking on search result pages. 

In addition to premium software tools, you can also use Google Keyword Planner and Google’s Related Searches, which are found at the lower portion of the search result page. You can use these Google tools to find keyword phrases that can help enhance your listing or product pages. Incorporating these keywords into your product description or relevant tags can bolster your Christmas sale campaign.               

Image Source: Google SERP

Keyword research is a vital component of your eCommerce business SEO strategy. By understanding which keywords rank, your product listings or online stores can achieve better online visibility, increased visits, and conversion rates this Christmas season. 

Optimize Your Store for Conversions 

After you have dealt with keyword research and related SEO strategies, you should proceed with store optimization for better eCommerce sales conversion. Apart from listing in-demand Christmas sale gifts and other trending Christmas sale items, you should also look into price optimization as part of your holiday campaigns.

Using third-party repricing software can efficiently improve your pricing strategy. For example, Amazon sellers rely on Amazon repricers to automate price adjustments. Thus, giving them a competitive advantage over competitors, especially during Amazon Christmas sales. 

You should also optimize site speed if you have your own website for your eCommerce business. Your eCommerce site should load within two to three seconds. Most online shoppers will not wait more than three seconds before abandoning a website. 

Another avenue for optimization is your checkout process. Try to simplify the checkout process of your eCommerce site for better customer experience. See to it that your checkout sequence is simple and multiple payment options are available for shoppers, for a complicated checkout process contributes to cart abandonment.

Ensure A Mobile Friendly Online Store

Make sure your eCommerce store is mobile-friendly to maximize profits this Christmas season. Shoppers increasingly rely on mobile devices for product searches, not just desktop computers.

Last year, approximately 56% of online sales were made through mobile devices. Furthermore, it is estimated that 80% of shoppers in physical stores use their mobile phones to check product reviews or compare prices.

To boost sales conversions, optimize your online store for mobile shopping. Ensure your eCommerce website’s theme and mobile interface are fully responsive to provide a seamless customer experience.

Keep text and buttons visible on smartphones. Similarly, navigation tabs and images should likewise be optimized. If needed, you can redesign your website to incorporate a mobile interface. 

Implement Christmas Sale Promotions 

Online shoppers are already anticipating Christmas sales and deals from online businesses. You should implement holiday retail sales promotions to maximize consumer expectations and capture a large portion of the market. 

A sale promotion campaign can help you generate more interest and encourage more online shoppers to check or purchase your Christmas sale items. 

Aside from increasing sales conversion, you may also use Christmas sale promotional campaigns to attract new customers, enhance retention rates, offload more inventory, and even deepen your relationship with existing customers.

Most eCommerce websites have their own sale and advertising tools you can use for your campaign. For Amazon sellers, you can use their Amazon advertising tools to develop effective sales promotions for your Christmas sale campaign. 

Some of the popular Amazon Ads you can use for your Christmas sale campaign include the following: 

Sponsored Products: If you wish to create effective cost-per-click (CPC) ads to promote individual product listings on Amazon or select premium apps and websites, you can rely on Amazon Sponsored Products. 

Sponsored Brands: To increase brand discoverability this Christmas shopping season, you can also use Amazon Sponsored Brands. With Sponsored Brands, you can reach and engage with new customers through unique headlines, videos, and images. 

Sponsored Display: To maximize your Amazon Christmas marketing efforts, you can also use Amazon Sponsored Display. This Amazon advertising solution is designed to help sellers advertise their products across the Amazon store, plus thousands of apps and websites.

Maximize Social Selling for Christmas Sales 

Social media can be an excellent tool for preparing for the upcoming Christmas sale events. You can perform social selling as part of your holiday marketing strategy.

If you are unfamiliar with social selling, it is building relationships with potential customers on social media. Social selling aims to engage with prospective buyers and provide them with a product. 

When engaging in social selling, it is best to identify the proper social selling platform to fit the Christmas sale campaign or holiday promotions.

LinkedIn is an excellent resource if you wish to share long posts, which typically results in driving more traffic to your website and getting more leads. On the other hand, TikTok and Instagram are ideal social media platforms for connecting with younger audiences. 

Your social media account and posts serve as a gateway to product purchases. It is a great way to introduce your new product to online shoppers. 

Accordingly, more than 75% of social media users have purchased something they saw on social media, which substantiates the necessity of having unique and engaging social media posts to attract consumers. 

To make your social media campaign this Christmas season, follow the steps below:

Be Honest 

Authenticity can differentiate a brand in the marketplace. Honest marketing helps foster genuine engagement.

Be More Proactive

Through your social media channels, you can reach more audiences proactively. An estimated 85% of consumers want to be proactively reached. Start your social media approach by responding to indirect social mentions or creating posts with open-ended questions. 

Share Engaging Contents

When sharing a post for your business, you can follow the 80/20 rule for creating engaging content. It simply means that 80% of your social media posts should educate, entertain, or help online users solve a problem, while the remaining 20% directly promotes your business.

Use Visual Assets

It is estimated that a social media post has only 3 seconds to grab an online user’s attention. That is why it is essential to incorporate visual assets into your posts. These may include videos, photos, and infographics, but they are not required. 

Consider eCommerce Automation 

If you are overwhelmed with your eCommerce business’s overall operation, you can integrate eCommerce automation into your Christmas sale preparation. eCommerce automation relies on software to control some processes involved in your eCommerce business. 

With the help of eCommerce automation, you can now convert mundane, repetitive manual tasks into automated tasks. Automating some aspects of your business as part of your Christmas sale preparation can help streamline your business operation, scale your eCommerce business faster, and reduce the stress of managing an online business. 

eCommerce automation can be implemented in some aspects of your online business, including but not limited to inventory management, repricing, marketing, advertising, accounting, and even in your customer service team. Automating the aforementioned tasks and departments can help your business handle the eCommerce holiday rush efficiently.

Post-Holiday Sales 

Given that the holiday shopping season, including Christmas, contributes significantly to sellers’ revenue, some sellers often witness declining sales activity after the holidays. Rather than incurring expenses like storage fees for remaining inventory, you can implement these post-holiday sales strategies mentioned below.

Cross-Selling and Upselling: Information gathered from the prior holiday shopping season can facilitate the introduction of products well-suited for cross-selling or upselling. This not only accelerates the movement of your stock but also provides customers with a comprehensive shopping solution.

Introduce Other Promotions: You do no need to wait for another major shopping event to introduce promotions on your eCommerce sites or business. You can offer discounts or promotional coupons to encourage online shoppers to purchase your items.

Social Media Engagement: Maintaining an active presence can increase post-holiday sales. Sharing additional content about your products and showcasing promos and discounts can elevate store engagement and sales conversion.

Customer Service: Maintaining high-quality customer service is crucial beyond the holiday season, particularly when handling product returns, including Amazon returns. This approach fosters repeat purchases and helps obtain favorable online feedback for your eCommerce store.

Common Mistakes to Avoid During the Holiday Season

The Christmas holiday is a prime opportunity to increase your eCommerce sales significantly, but avoiding common pitfalls is essential. Here are key mistakes to avoid to maximize your success during this holiday shopping period:

Neglecting Inventory Preparation

One critical error many online sellers make is inadequately preparing their inventory. To ensure a smooth shopping experience, you should accurately forecast demand and secure ample stock. This prevents customer disappointment and captures potential sales that might otherwise slip away.

Ignoring Website Performance

Overlooking your website’s performance can severely impact sales during the holiday rush. Preparing your site for increased traffic is vital by using reliable hosting, ensuring quick-loading pages, and optimizing for mobile.

Overpromising and Under-Delivering

Misleading customers about delivery times or service availability quickly erodes trust. Setting realistic expectations and communicating transparently with your customers about potential delays is crucial. Honesty fosters loyalty, especially during peak shopping times. 

Inadequate Customer Service Readiness

Insufficient customer support can tarnish your brand’s reputation over the holidays. Make sure you equip your customer service team with the right tools and training to handle the surge in inquiries and concerns effectively. Prompt responses can turn a potentially negative experience into a positive one.  

Neglecting SEO and Holiday-Specific Keywords

Failing to optimize for holiday-specific keywords can diminish your store’s visibility in search results. Conduct keyword research and update your content to include trending holiday terms and phrases. If your budget permits, hiring an SEO expert can be a worthwhile investment to enhance your online presence during this crucial season.

By avoiding these common mistakes, you can create a more prosperous and rewarding holiday shopping experience for you and your customers.

SEO Strategies Tailored for Holiday Sales

To prepare your website for the upcoming Christmas holiday shopping season, consider the following SEO tips and strategies:

Optimize Website Speed: Compress images, minify code, and implement page caching to improve your site’s loading times.

Fix Broken Links: Have your SEO expert address any broken links, including 404 errors and redirects.

Enhance Website Security: Update your website’s security measures to protect your business and customer data.

Conduct Competitor Analysis: Use tools to analyze your competitors and identify the keywords they use and rank for.

Optimize Product Descriptions and Images: Naturally incorporate target keywords into your product descriptions, images, titles, headings, body text, and bullet points. If you sell on eCommerce platforms like Amazon and Walmart, follow their specific optimization guidelines. 

Implementing these strategies can enhance your website’s visibility and performance during the holiday shopping season.

Prepare Your Online Store Today

Christmas sales and other year-end sale events present sellers with an opportunity to increase their profit before the end of the year. Prepare your store for the Christmas sale rush to ensure a successful holiday season. 

Integrating new tools and strategies into your online business can significantly improve your Christmas sale output and overall holiday readiness. With the help of these seller tools and strategies, you will allow the opportunity for your business to be more manageable and successful. 

Given the given data, it is an opportune time for Amazon sellers to invest in the toys and games category. One way to actively participate in this growing market is to provide Amazon shoppers with popular new toys for Christmas 2024.  

Providing Amazon shoppers with the Christmas 2024 hottest toys and games list will help increase your revenue before the year ends since many shoppers are buying the hottest Christmas toys. Therefore, now is the time to indulge shoppers with the top toys for Christmas 2024

To give you an idea of what types of toys you should highlight in your Amazon store, here are some of the new toys for Christmas 2024. You can always promote similar toys and games if you do not have the exact product in your Amazon inventory. 

On the other hand, if you are an Amazon shopper, you can still benefit from the list provided below. This list of the hottest Christmas gifts for kids will give you an idea of what to gift your family this holiday season. 

Best Toys for Christmas 2024 – Popular Holiday Toys and Amazon Best Sellers  

Christmas is one of the most anticipated holidays by kids and kids at heart. If you are still looking for the hottest holiday toys or gifts for your children this holiday season, here are some of the hottest toys for Christmas 2024. 

New Toys for Christmas 2024: Stitch Electronic Diary  

First on the list is an Amazon-suggested top toy for Christmas 2024: the Lexibook Disney Stitch—Stitch Electronic Diary. This toy is designed to help children express their thoughts and doodles while ensuring their privacy.

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Some highlights of this Christmas gift include sound effects and light-up functions, making it more engaging and enjoyable for children to use. Additionally, the diary features a password protection function to keep entries private. It also includes a built-in photo frame, allowing children to add a personal touch to their diary.

New Toys for Christmas 2024: DIY Fashion Doll 

To boost your children’s creativity, consider purchasing the MGA Rainbow High Watercolour & Create DIY Fashion Doll, which comes with washable watercolors and a tie-dye kit. This doll is the perfect Christmas toy gift for 2024, especially for children passionate about fashion and art.

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What sets this doll apart is its ability to provide endless possibilities. This keeps the play experience engaging and fun, helping prevent boredom. The dyes included in the kit can be easily washed off with soap and water, allowing children to explore various fashion ideas and designs. These types of toys also serve as educational toys, inspiring children to experiment with colors and develop their artistic skills.

New Toys for Christmas 2024: Lego Star Wars 

A list of hot new toys for 2024 would not be complete without a Lego set. This year’s recommendation is the Star Wars Imperial Star Destroyer Starship Lego, suggested by Amazon. 

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If you want to provide your kids or yourself with a fun and engaging activity this Christmas, consider purchasing the Lego Star Wars. Don’t miss the opportunity to build something special with your children, nieces, or nephews this holiday season, fostering imaginative play and quality time together.

New Toys for Christmas 2024: Fun Forts Glow Fort Building Kit  

While most toys are designed for fun and enjoyment, some are specifically created for learning and education. If you are looking for a toy that enhances curiosity and promotes learning, consider the Glow Fort Building Kit.

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The Glow Fort Building Kit is a STEM toy that stands for Science, Technology, Engineering, and Math. This Christmas toy gift can be enjoyed both indoors and outdoors. Children can use the kit to create various structures, including play tents and tunnels.

New Toys for Christmas 2024: Jim&Gloria Science Kits  

Another great STEM-based Christmas gift for kids this holiday season is the Jim&Gloria Science Kits. This kit is perfect for children aged 5 to 12 years. If you want to nurture a little scientist in your child, this science kit can spark curiosity and foster a love for science. 

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To ensure safety, this educational toy is made from high-quality materials and has been rigorously tested to meet safety standards. The accessories included with the science kit are reusable, allowing children to conduct multiple experiments.

Toy Trends Amazon Sellers Should Anticipate in 2025   

As we look ahead to 2025, various emerging trends and evolving consumer preferences are set to shape the toy and games industry. The focus for next year will be on healthier and more interactive play experiences.

According to ToyTrends 2025 by Spielwarenmesse, two influential trends will emerge: ‘Anime & Friends’ and ‘Healthy Heroes.’ The growing popularity of anime and manga characters such as Pokémon and Naruto will become integral to the everyday lives of children, teenagers, and adults. This trend will bring the captivating world of anime and manga into children’s playrooms.

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With the decline in exercise and unhealthy eating habits among children, motivating kids to be more active through play has become increasingly important. To address this concern for parents, the ‘Healthy Heroes’ trend will promote physical activity and relaxation while ensuring that playtime remains fun and enjoyable.

Mattel, a leading toy manufacturing company, has also indicated that the toy industry will improve in 2025. They highlighted movie releases’ impact on the growing toy buyers segment. 

“You’re seeing a fast-growing adult segment—not just collectors, but adults buying toys. And all-in-all you have good, positive, healthy fundamentals,“ said Mattel CEO Ynon Kreiz.

As these trends develop, 2025 is poised to be a year where the toy industry thrives through digital innovation, timeless classics, and a renewed focus on health and wellness in play.

Toys and Pricing 

You should offer a competitive price to outperform competitors and draw more Amazon shoppers to your store this Christmas season and the New Year. You can use an Amazon repricing software to help you automate the repricing process for your listings and maximize your sales this holiday shopping period. 

Since competitive pricing is one of the factors considered by the Amazon algorithm for awarding the Buy Box, it would be best to optimize it with the help of an Amazon repricer. 

Retrospect: Popular Christmas Toys in 2023 

Top Toys of Christmas 2023: Barbie-Related Toys

With toy companies making their presence felt in the film industry, it is unsurprising that the hot toy brand is emerging as one of the best Christmas toys in 2023. Barbie is among the top choices for the hottest holiday toys in last year’s Christmas season due to its contemporary appeal, fun accessories, and entertainment value.

Almost anything related to the Barbie brand has become a desirable toy for Christmas 2023. The Barbie movie reignited the interest of many in the toy brand. Some popular options under the Barbie brand include the Barbie Dreamhouse 2023, Hot Wheels RC Barbie Corvette, and the highly sought-after Barbie: The Movie Doll and Barbie The Movie Ken Doll. 

Top Toys of Christmas 2023:  Little Mermaid Ariel doll

The Little Mermaid Ariel doll was an excellent substitute for Barbie dolls and is likewise considered one of the hottest toys of Christmas 2023. Shortly after its launch, this doll quickly secured the top spot as one of the best-selling items on Amazon.

The surge in demand for this mermaid doll can be attributed in part to the beloved character it portrays. Moreover, Disney’s live-action adaptation of the cherished children’s fairy tale further fueled the demand for this toy this holiday season. This Little Mermaid doll beautifully captures Ariel’s distinctive appearance, as seen in the film.

Top Toys of Christmas 2023: Jurassic World Ravenous Raptors: The Dino Chomping Game

Another ideal toy gift in Christmas 2023 was the Jurassic World Ravenous Raptors: The Dinosaur Chomping Game. Like Barbie and Little Mermaid dolls, the movie Jurassic World inspired the dinosaur chomping game.

To win the game, players will need to “chomp, romp and roar” to the highest score. Currently, the Jurassic World Ravenous Raptors: The Dinosaur Chomping Game is priced at around $29, which includes a Jurassic Enclosure, four Ravenous Raptors, and snack balls.

Top Toys of Christmas 2023: Faction Skyfire Target Drone

For those not particularly drawn to retro toys, the usual play sets or action figures such as the Teenage Mutant Ninja Turtles, the Faction Skyfire Target Drone presents a thrilling alternative. 

You simply toss the drone to launch and start blasting it with your blaster. This toy can help kids improve their aim to keep their blasting skills sharp. The current retail price of this fun set is around $35, and it is a perfect gift for six years and up this Christmas season. 

This toy is unique because you can play with the drone with or without the app. This Christmas toy gift is Bluetooth-enabled and can fly independently, levitating and maneuvering to avoid players’ attacks.

Top Toys of Christmas 2023: Legos

The timeless Lego is one of the hottest toys in 2023 and is consistently mentioned almost every Christmas season. The Legos remain popular in a world dominated by game consoles and mobile game apps. 

Lego remains a highly sought-after gift because it helps kids develop creative expression. From building a castle to developing a Lego town, children and parents will have a precious bonding moment. With Lego bricks, imagination is the limit. 

Small business owners and newbie sellers often consider Amazon and eBay platforms for selling their products due to their large customer bases and widespread popularity. These marketplaces can be particularly appealing to those looking to move their traditional business to an eCommerce model.

Before deciding to sell on either Amazon or eBay, there are a few key factors that you should consider. Discussed in this article are some essential things to keep in mind.

What Is the Difference Between Amazon and eBay?     

Entering the eCommerce industry as a seller can be a great way to reach a large customer base and grow your business. However, it is important to research the market thoroughly and plan your business strategy before diving in as competition can be fierce, especially on platforms like eBay and Amazon.

If you’re new to online selling or transitioning from a traditional business model, it’s crucial to understand that while Amazon and eBay are major eCommerce platforms, they operate differently. Knowing these differences will help you choose the platform that best aligns with your business needs.

Selling on Amazon vs eBay: Business Model Difference

There is a significant difference in how eBay and Amazon operate their businesses. eBay is a platform that connects buyers and sellers, acting as a marketplace and auction house. It allows third parties to list and sell their products to buyers.

Amazon, on the other hand, is more directly involved in the sale of goods. It often sells its own products in addition to hosting third-party sellers on its platforms, such as Amazon FBA and FBM sellers. This dual role positions Amazon as a marketplace and a direct eCommerce retailer.

Selling on Amazon vs eBay: Target Customer Difference

Amazon’s large and global customer base, with 25 to 34 years old as its largest age group, comprises nearly 30% of its shoppers. Amazon’s convenient shipping services attract customers from across the globe, with almost 80% of Amazon users mentioning fast and free shipping as their primary reason for purchasing. 

Conversely, eBay’s target market primarily consists of collectors of rare and specific items and shoppers interested in pre-owned products. Recent data suggests that younger generations of sellers and buyers, particularly Gen Z, are driving the trend towards recommerce. 

This trend is not just a result of the pandemic but a growing preference for pre-loved items. The increasing demand for secondhand goods creates economic opportunities and contributes to a more sustainable future. 

The table below highlights the key differences between Amazon customers and eBay shoppers, focusing on their expectations and characteristics. Understanding these distinctions can help sellers strategically tailor their approaches to effectively meet the unique needs of each platform’s audience.  

Selling on Amazon vs eBay: Fulfillment Method Difference

On eBay, sellers must handle all aspects of fulfilling orders themselves or hire a third-party order fulfillment service to do it for them. On Amazon, sellers can either fulfill orders themselves (Fulfillment by Merchant) or have Amazon fulfill orders for them (Fulfillment by Amazon). 

Amazon FBA allows sellers to delegate the storing, picking, packing, product shipping, and handling of returns and refunds to Amazon. Although FBA saves sellers precious time, there will be additional fees for the service. 

Selling on Amazon vs eBay: Payment Method Difference

eBay generally prefers payment through PayPal, but it also accepts all major credit and debit cards, wire transfers, and, in some regions, cash payments and cash on delivery.

Personal checks, cashier’s checks, and money orders can also be used as payment methods on eBay, but many sellers prefer to wait for these types of payments to clear before sending out the purchased items. 

Amazon has its own branded payment system called Amazon Pay, which is similar to PayPal. In addition to Amazon Pay, Amazon also accepts all major credit and debit cards and allows customers to use an Amazon store card with some merchants.

Selling on Amazon vs eBay: Global Standing Difference

Both eBay and Amazon are internationally recognized brands. eBay is popular globally, particularly for imported goods and vintage items. On the other hand, Amazon has a stronger presence in the US, but it is expanding to other countries through its Amazon Global marketplaces. However, there are still many regions and emerging markets that Amazon has not yet focused on.

Selling on Amazon vs eBay: Customer Feedback System Difference

Amazon has a layer of systems that makes buyers feel secure when making a purchase, including Amazon feedback, comments, and ratings. If a seller receives a lot of negative feedback, their account may be suspended. It is also easier to get feedback removed on Amazon than eBay. 

On eBay, feedback is given more weight, but this can be a disadvantage for buyers as negative comments are pushed down, making it easier for potential buyers to miss them. 

Selling on Amazon vs eBay: Product Restrictions Difference

eBay is more flexible with item quality, allowing sellers to list a wide range of products, including both new and used items. However, illegal items are strictly prohibited, and sellers should review restricted categories to avoid potential account bans.

On the other hand, Amazon has stricter rules and may suspend accounts if they believe a seller has violated its selling policies and listing restrictions. It is always a good idea to check whether a product falls under any restricted categories on Amazon to avoid issues with your account.

Why Choosing the Right eCommerce Platform Matters When Online Selling?

Strategic planning is essential when selling online, whether on Amazon or eBay. The platform that aligns with your business needs and goals will keep you focused and purposeful, significantly affecting your business’s growth, costs, and customer engagement and paving the way for your overall success.

Amazon and eBay, with their distinct advantages and challenges, are key platforms in shaping your business’s online presence. Your choice is crucial, as each platform influences how you generate leads, engage consumers, and streamline business operations.

Without the right eCommerce platform, achieving business scalability and efficiency is challenging. Whether you opt for Amazon’s structured retail experience or eBay’s flexible marketplace, the platform you choose must align with your business to facilitate smooth interactions between your business, customers, and team.

eBay vs Amazon: Important Deciding Factors to Consider

When choosing between eBay and Amazon, sellers should consider various factors beyond the differences mentioned above, including key details unique to each marketplace.

Market Share

When discussing eBay vs. Amazon, the respective market share of each eCommerce site will always be included. In terms of market share, Amazon is way ahead of eBay. 

Amazon.com and its other global platforms are considered the most popular eCommerce sites worldwide, and second place goes to eBay.com. Amazon’s annual revenue for 2023 was $574.785 billion, reflecting an 11.83% increase from the previous year. In contrast, eBay’s annual revenue for the same year reached $10.112 billion, marking a 3.24% increase from 2022.  

Regarding active users, eBay has around 135 million users worldwide, while Amazon has over 310 million customers worldwide. As one might expect, Amazon is leading at 37.8% market share, while eBay only has a 3.5% market share among retail eCommerce companies. 

Fees Structure 

To make the process of selling on its platform more straightforward, eBay has implemented a simpler fee structure for sellers. Some of the eBay seller fees you may incur when selling on eBay include the following:

Insertion fees: These are the fees charged to sellers if they exceed the limit for free product listings.

Final Value Fees: These are the fees that sellers must pay when their products are listed on eBay.

Payment Processing Fees: These fees apply based on the payment methods sellers accept on eBay.

Optional Listing Upgrade Fees: In addition to fixed price listings, eBay sellers can also choose for listing upgrades. These are optional fees that sellers can pay to enhance the visibility of their listings and stand out from other sellers in the market.

Selling on eBay is generally more affordable than on Amazon due to lower fees. For store subscription options, eBay offers a plan with a monthly subscription fee of $4.95, ideal for newbie sellers. 

Amazon’s fee system, on the other hand, is more complex, with variable referral and closing fees. Aside from referral and fulfillment fees, sellers should review other Amazon seller fees. 

The standard fee for Amazon is between 8% and 15% plus a $0.99 per item charge if you are an FBM seller. However, if you are an FBA seller, you will need to pay a monthly fee of $39.99 per month, not to mention other Amazon FBA fees. 

Customer Support

Customer support is a key factor when choosing between Amazon vs eBay. Both online shopping sites offer support for buyers and sellers, but Amazon is often noted for its strong customer service. Reviews suggest that Amazon generally provides excellent user support, enhancing the overall customer experience.

On the contrary, there are mixed reviews of eBay’s customer support. Some eBay buyers would claim a negative experience with eBay’s customer support, while others shared their positive experience online.          

Website Traffic

Site traffic is another key factor when choosing between eBay and Amazon. Amazon is the leading marketplace in terms of monthly visits, and in 2023, it recorded around 2.72 billion unique monthly visitors. In contrast, eBay recorded 769 million visitors to its website each month.

Promotional Opportunities

One of the advantages of eCommerce over traditional businesses is the availability of various marketing and advertising options. Both eBay and Amazon offer promotion strategies to help sellers boost their sales. Here are some on-site marketing strategies that eBay and Amazon offer.

Amazon Marketing Options

Amazon sellers can use some marketing strategies and tools to maximize their business potential. 

Amazon Deals and Amazon Coupons: Amazon allows sellers to offer deals and coupons to online shoppers. These promotional offers facilitate the increase of sales and brand awareness. Some Amazon deals include but are not limited to: Percentage Discounts (e.g., 20% off), Dollar Discounts (e.g., $10 off), and Buy and Save Up To (e.g., save up to $5.00).

Amazon Product Videos: The Amazon interface allows sellers to include video marketing content on product listings. Amazon product videos quickly catch consumers’ attention and inform them about the product. 

Amazon Ads Solutions: Amazon offers multiple options for Amazon ads that can help improve brand visibility and sales conversion. Some popular Amazon ads include Sponsored Products, Sponsored Brands, and Sponsored Displays. 

eBay Marketing Options

Similar to Amazon, eBay also provides sellers with on-site marketing tools and strategies, including but not limited to the following: 

eBay Seller Hub: Seller Hub is a platform that allows online sellers to efficiently manage their products, sales, and business operations on eBay. It offers tools for creating and publishing listings, managing an eBay store, creating promotions, and processing orders. It is designed to be user-friendly and cost-effective for sellers using eBay as a marketplace.

eBay Ads: Similar to Amazon Ads solutions, eBay likewise has eBay Ads that provide various advertising solutions to eBay sellers. eBay’s advertising solutions include self-service, direct, and programmatic advertising solutions. 

eBay Store Subscription: eBay store subscribers can access a powerful suite of tools to help build, manage, promote, and track their business on eBay. The eBay promotional strategy provides sellers with a fully customizable eBay Store and special access to advanced design, marketing, and reporting features. 

Promoted Listings: eBay Promoted Listings is a straightforward advertising program that allows you to promote specific items on the eBay platform. This can help increase visibility and potentially drive more sales for your items.

SEO and Product Visibility 

When selling online, sellers should take into account product visibility. Enhancing product visibility is best achieved through SEO (Search Engine Optimization). Here are some key factors to know about Amazon SEO and eBay SEO.  

Whether you are new to Amazon or an experienced seller, it is important to understand that Amazon functions like a search engine. Its ranking system relies heavily on the A9 algorithm. This algorithm determines which products rank higher on search result pages based on several factors, including:  

Keywords: Titles, descriptions, and backend search terms should include relevant keywords for better visibility.

Sales History & Conversion Rate: The Amazon algorithm ranks products with higher sales and conversion rates.

Customer Reviews: More positive reviews boost a product’s ranking.

Listing Price: The Amazon algorithm also evaluates listing prices, so sellers utilize an automated Amazon repricer to adjust their prices to a competitive level efficiently. 

Product Availability: The Amazon algorithm also checks product availability, so consistent stock levels are essential for improved product visibility. 

On the other hand, eBay uses its Cassini algorithm to rank products. This ranking system emphasizes factors that enhance the platform’s unique user experience, including the following:  

Item Titles & Descriptions: Keywords in titles and descriptions are essential, with flexibility to include item condition (new/used).

Seller Ratings & Feedback: Better ratings and feedback increase product visibility on eBay.

Price & Shipping: Offering competitive pricing and various shipping options is crucial for improving your listing rank on eBay.

Auction Timing: Auctions nearing their end often receive a visibility boost on eBay.

Amazon vs eBay: Advantages and Disadvantages

Both Amazon and eBay can offer benefits and challenges to sellers. Here is an overview of some pros and cons to consider when deciding which platform to use:

Pros of selling on Amazon:

• Trusted brand with a large audience
• Robust platform with various programs, solutions, and customer support for sellers
• Comprehensive seller portal for managing product catalogs, inventory, pricing, shipping, and viewing business statistics

Cons of selling on Amazon:

• Highly competitive marketplace
• Various selling fees

Pros of selling on eBay:

• Trusted brand with a large audience
• Flexibility and autonomy for sellers
• Strong focus on product auctions

Cons of selling on eBay:

• Similar to Amazon, eBay also has a competitive marketplace
• The keyword-based structure that may be challenging for less popular products
• A system that favors buyers, which may lead to unfair customer reviews for sellers

eBay vs Amazon: Who Should Sell on Amazon? 

The Amazon business model is streamlined, allowing sellers to begin selling items quickly. The FBA option simplifies logistics and fulfillment costs. Amazon is also an excellent avenue for sellers, offering a large audience and rapid product visibility. 

In addition, it is relatively easy to sell high quantities and prices on Amazon, as long as sellers meet the necessary requirements. Overall, Amazon may be a better choice for sellers compared to eBay, particularly if meeting stringent requirements is not a major concern.

eBay vs Amazon: Who Should Sell on eBay? 

One key advantage of selling on eBay is the control it gives sellers over their sales process. Sellers have the freedom to create product listings, set shipping rates, and establish return policies as they see fit. 

Additionally, eBay’s lower fees allow sellers to offer more competitive pricing. eBay may be the better choice for those who value control over product listings and set their own rules and restrictions.

Which Is the Best Platform for You, Amazon or eBay?

With a clearer understanding of the differences between Amazon and eBay and how each platform may benefit your online pursuit, You’re now better equipped to choose the marketplace that best fits your business needs.

Both platforms have strong reputations and unique advantages. Consider your business goals, target audience, and product requirements when deciding. Diversifying across multiple channels can help protect your income and drive growth, making it worth considering both platforms in your strategy.

Ultimately, the decision will depend on your specific business and goals. Consider each platform’s pros and cons, and assess where you can earn the most profit before committing to one platform, as it will likely be your home for years to come.

Walmart Black Friday goes beyond short-term gains. It is an opportunity for sellers to build relationships with Walmart shoppers, paving the way for long-term success on Walmart’s platform. Having insight and the right strategies for the upcoming Black Friday sale can be a stepping stone for future growth.

Here are essential tips and insights to help you prepare for Walmart Black Friday 2024.

When is Black Friday 2024? | Walmart Black Friday Sale

Black Friday is the Friday after Thanksgiving Day, marking the start of the Christmas shopping season. For 2024, the Black Friday shopping sale is on November 29, following the Thanksgiving Day celebration. 

While there is still no news for early Black Friday sales similar to last year’s setup, where Walmart introduced two Black Friday events (Nov. 8 and Nov. 22), Walmart has decided to help shoppers get a head start on their holiday shopping this year. Walmart customers will be delighted to know that the retail giant will give them a head start with savings in October, allowing them to be more prepared and organized for the festive season. 

“We know many of our customers are beginning to prepare for their holiday celebrations early… we’re thrilled to give customers more of what they want this holiday – more time to prepare and more opportunities to save all season long,” said Latriece Watkins, executive vice president, and chief merchandising officer, Walmart U.S.  

According to Walmart, starting October 8, both physical and online stores will offer the best deals to accommodate shoppers’ early holiday needs. This Walmart Holiday Deals event will include the hottest deals and offers from various Walmart products and categories, including home, electronics, fashion, toys, and more. 

The variety of products on offer will surely pique your interest. And to name a few, here are some Walmart pre-Black Friday deals shoppers can take advantage of:

• GTRACING Gaming Chair Office Chair
• Headrest for Adults and Kids, Black 
• DR. J Professional HEPA Air Purifier
• 98” onn. Roku TV
• LEGO Disney Stitch Toy Building Kit
• BISSELL Little Green Pro Portable Carpet Cleaner  
• Frigidaire 7.5 Cu. ft. Refrigerator, Platinum Series

Why You Should Participate in Walmart Black Friday 2024

Still unsure about joining Walmart Black Friday 2024? Here are key reasons why most online sellers participate in this massive eCommerce event.

Biggest Sale Event

Whether in-store or online, participating in Walmart’s Black Friday sale means tapping into a massive influx of shoppers seeking Black Friday deals and discounts. This can lead to a significant increase in sales volume, a compelling reason for sellers to participate. 

For perspective, last year’s Black Friday global online sales increased to 8% or $70.9 billion. The heightened interest of US consumers in Black Friday sales contributed to such an increase, considering that last year’s US sales during Black Friday reached almost 17 billion, a 9% year-on-year (YoY) increase. 

Enhanced Brand Exposure

Participating in the upcoming Black Friday 2024 will significantly enhance your brand exposure. With Walmart.com attracting millions of shoppers during this holiday season, many retailers and brand owners can introduce their products and brands to a broad audience seeking the best deals and discounts. 

Encourage Customer Loyalty &  Feedback

Participating in Black Friday 2024 will also encourage customer loyalty. Offering great deals during the sale event can help Walmart sellers convert first-time buyers into repeat customers. Additionally, Black Friday sales act as an avenue to generate more customer reviews and positive feedback, which can further improve a brand’s credibility and trustworthiness in the long run.

Clearing Inventory   

Walmart’s Black Friday sale is also an excellent opportunity to move old or excess stocks. You can take advantage of shoppers’ heightened interest in clearing out older or slow-moving items by offering a discount or bundling items with other fast-moving and complementary products. Additionally, clearing your inventory during Black Friday can help you reduce storage fees.

Holiday Sales Insights

Participating in any Walmart online sales event, including Black Friday and Cyber Monday, can provide valuable insights into customer behavior, pricing strategies, and product preferences. These insights can help Walmart sellers refine their approach for future events, empowering them to make informed decisions for their business.

In summary, Black Friday 2024 offers various benefits for Walmart sellers. Online retailers, brand owners, and entrepreneurs can use increased traffic to attract new customers and drive more revenue during this busiest shopping period of the year.

How to Optimize Your Walmart Store for Black Friday 2024

Preparation is crucial for achieving success on Black Friday, just like with any other online selling venture. If you wish to increase the success rate of your Walmart Black Friday sale this 2024, here is a guide to help you prepare your store for the shopping rush. 

Stock Up on Best-Selling Products

Ensure you have plenty of high-demand products in stock. To determine which products will likely be in demand this Black Friday 2024, you should review the sales trends from last year’s Black Friday or other peak seasons.

Once you’ve identified best-sellers and in-demand products, avoid last-minute restocking. Effective inventory management is critical to preventing stockouts, resulting in lost sales and unhappy customers, especially during the holiday rush.

Plan Attractive Discounts & Promotions

You should offer attractive discounts and deals to entice more Walmart shoppers to check your listings during Black Friday 2024. For instance, you can offer product bundle offers like ‘Buy 2, Get 1 Free ‘or free shipping on orders above a certain amount.

Check Customer Feedback 

As part of your Walmart Black Friday sale, you should review customer feedback. If you previously participated in a Black Friday sale, you should review last year’s customer reviews and make necessary improvements for this year’s campaign. 

Use this feedback to identify areas for improvement, such as product quality, shipping times, or customer service, and make necessary changes to enhance the customer experience.

Utilize Walmart Ad Solutions

Leverage Walmart’s marketplace ads to make your product or brand more visible in the Walmart marketplace. Like Amazon Ads, Walmart has its proprietary ad services for Walmart sellers to use to highlight their Black Friday promotions.  

You can use these ads to promote your products in and outside the Walmart marketplace. Some of the popular Walmart advertising solutions include but are not limited to the following:

Sponsored Search: Leverage sponsored search to boost visibility and have your products appear at the top of Walmart’s search results. This can significantly increase traffic and sales during the Black Friday rush.

Onsite Display: This Walmart ad can help sellers engage targeted customers at every stage of their shopping journey.

Off-site Media: As its name would suggest, Walmart’s off-site media ad is intended to help Walmart sellers reach and influence customers while using their favorite apps and social media accounts.

Create Buzz on Social Media

Promote your Black Friday deals and special offers on social media platforms like Facebook, Instagram, and Twitter. Post engaging content, highlight flash sales, and drive traffic to your Walmart store for maximum visibility and conversions.

Enhance Product Listings

Your Walmart product listings play a crucial role in consumers’ buying decisions. When using product images, ensure they are clear, and professional and showcase the product from multiple angles. 

Additionally, optimize your titles and descriptions by including relevant keywords. This will improve your visibility in Walmart’s search results, helping attract more shoppers.

Monitor and Adjust Prices

Prices can fluctuate rapidly during Black Friday, as competitors offer significant discounts. Walmart sellers who do not adjust their listing prices risk losing customers to those offering better deals. 

To help you adjust your listing prices, especially if you are selling on other platforms like Amazon, you should use repricing software with PriceSync capability. This type of Walmart repricer allows for seamless synchronization of prices across multiple platforms, saving time and reducing the risk of being undercut.

Following these strategies, you’ll be well-prepared to boost sales and traffic to your Walmart store this Black Friday.

Boosting Sales Performance for Black Friday 2024

The Walmart Black Friday sale presents an exciting opportunity for Walmart sellers and multi-platform sellers to significantly increase their profit before the end of the year. By preparing your business for Black Friday 2024, you can increase engagement and improve your sales performance during this eCommerce event, leading to a potentially lucrative outcome.

The tips and insights mentioned above will be further enhanced when you utilize Walmart seller tools and software. These tools, including the Walmart repricer, feedback manager software, inventory management tools, and listing optimization software, empower you to manage your business seamlessly during Black Friday 2024. 

Within the Walmart marketplace, a multitude of online retailers, entrepreneurs, and brand owners are competing for the coveted Walmart Buy Box. To enhance their chances of winning this competitive space, sellers often turn to seller tools like Walmart repricers. These tools are crucial in refining their pricing strategies, a critical factor in winning the Buy Box. 

In this article, we will look into the intricacies of the Walmart Buy Box, the benefits of using Walmart repricers, and tips on how to win more Buy Box. 

What Is the Walmart Buy Box?

The Walmart Buy Box, a crucial component found on every Walmart product detail page, is of immense significance. Similar to any other buy box, it is prime real estate on Walmart, housing the most vital call to action (CTA) on a product page—”Add to cart.”

Winning the Walmart Buy Box is not just important; it is essential. As a Walmart seller, you should know that over 80% of online sales flow through the Buy Box. Sellers who do not secure the Buy Box risk having their product listings buried under “other seller options,” significantly reducing their chances of making a sale.

Image Adapted from Sticky Notes (Mr. Pen) Product Detail Page; Retrieved: March 16, 2024, From Walmart.com

How Does a Walmart Repricer Help You Win the Buy Box? 

Before diving into how a Walmart repricer can help you win the Walmart Buy Box, let’s quickly recap what a Walmart repricer is.  

Simply put, a Walmart repricer is an eCommerce software tool designed to adjust prices based on various factors, including competition price, current item price, number of offers, pre-defined pricing rules, and more. Regarding Walmart repricers, sellers can use the Walmart repricing software or a third-party multi-channel repricing tool such as Seller Snap to help them with their pricing strategy.

Walmart repricing software helps you win the Walmart Buy Box by automatically adjusting your listing prices to stay competitive with other sellers. If examined closely, here are some of the reasons why a Walmart repricer helps you win the Walmart Buy Box. 

Real-Time Price Adjustments: The Walmart repricer tool continually monitors competitor prices and automatically adjusts your product prices to be more competitive, increasing your chances of winning the coveted Walmart Buy Box.

Strategic Pricing: Walmart repricing software can help you set specific rules for the repricer to implement, such as matching the lowest price or staying just below a competitor’s. 

This flexibility allows you to tailor your pricing strategy to your unique business needs, keeping your price offer attractive to customers without the need for manual intervention.

Gain a Competitive Edge: Similar to Amazon’s algorithm, the Walmart Buy Box algorithm also favors competitively priced items. The repricer helps you ensure that listing prices are always competitive, giving you the edge to be featured in the Walmart Buy Box and stay ahead of the competition.

Time Efficiency: The repricer automates price adjustments, ensuring your prices stay competitive without manual effort. This frees up your time to focus on other aspects of your business.

Why a Repricer Is Essential for Business | Benefits of Using Walmart Repricers

Utilizing a Walmart repricing software offers numerous benefits, making it essential for your business. Here’s why Walmart repricers are crucial:

Winning the Buy Box

As mentioned earlier, one of the reasons why Walmart sellers should use a Walmart repricer is to win more Walmart Buy Box. Price is one of the factors evaluated by Walmart algorithm in order to award the buy box, which is why it is important to have a competitive price strategy when pricing Walmart listings. 

Dynamic Pricing Adjustments

Similar to the Amazon marketplace, the Walmart marketplace is also teeming with online sellers, brand owners, and entrepreneurs competing for sales. With prices fluctuating frequently, it would be beneficial to have a tool that can continuously monitor competitor prices and adjust listing prices accordingly. Hence, Walmart repricers are essential tools for your business. 

Increased Sales Volume

The Walmart repricer can help you increase your sales by making your listing prices highly competitive. Having a price range that appeals to price conscious buyers, you can be assured that your listing is among the top considerations of Walmart shoppers when checking the website. 

Enhanced Profit Margins

Advanced Walmart repricers do more than just lower prices to undercut competitors. They adjust your listing prices based on factors like price change alerts, competitor behavior, and market conditions. This approach helps you stay competitive while safeguarding your profit margins, especially when you define a clear minimum price and maximum price, giving you an edge in the marketplace.

Time-Saving Automation

Another advantage of using Walmart repricing software is the time you save. An advanced repricing tool can help you get rid of manual monitoring and price adjustments, which are both time consuming and prone to human error. With the help of a Walmart repricer, you can automate the repricing process, relieving you from these tasks and making your Walmart business more efficient. 

Tips for Winning the Walmart Buy Box

Beyond using a Walmart repricer, there are strategies you can implement to enhance your chances of winning and retaining the Buy Box:

Maintain Healthy Inventory Levels: Keep your items in stock to prevent losing your Buy Box position, even if you have the lowest price. Managing your inventory effectively ensures you can capitalize on every sales opportunity.

Optimize Shipping Options: Offer free or low-cost shipping, particularly with fast delivery options like two-day shipping. This not only aligns with Walmart’s preferences but also positions you ahead of competitors in the race for the Buy Box.

Focus on Reviews and Ratings: Positive reviews and high ratings build customer trust and improve your chances of winning the Buy Box. Prioritize excellent customer service and product quality to maintain strong ratings. 

Walmart Repricer vs. Amazon Repricer

The concept of repricing tools is not exclusive to Walmart; platforms like Amazon also offer their own repricer tools. These tools, whether on Walmart.com or Amazon.com, are designed to adapt to the unique dynamics of each platform, optimizing the pricing strategies of sellers and instilling confidence in their ability to remain competitive in the marketplace.

Both the Walmart repricer and the Amazon repricer automatically adjust product prices on their respective platforms to increase the chances of winning the coveted Buy Box. However, the criteria for securing the Buy Box vary between the two platforms.

On Walmart, the algorithm prioritizes not only competitive pricing but also fulfillment methods, shipping times, and seller performance metrics. In contrast, Amazon’s approach to awarding the Buy Box is a bit more complex. It considers factors such as pricing, fulfillment, seller metrics, seller plans, and Buy Box eligibility, pushing sellers to strive for excellence in all these areas.

Ultimately, while both repricer tools aim to maximize sales and profits by keeping prices competitive, they are specifically tailored to the unique dynamics of each platform, giving sellers a reason to be optimistic about their potential success.

If you sell on both Amazon and Walmart marketplaces, you can benefit from using multi-channel repricers. With Seller Snap, you can streamline your sales with its multi-channel-repricer dashboard, enabling sellers to manage and synchronize Walmart prices with Amazon.

The Walmart Buy Box: A Crucial Element for a Successful Business

Winning the Walmart Buy Box is a pivotal part of a thriving eCommerce business. By using a Walmart repricer, you can adjust your listing prices to stay competitive, boost sales volume, and safeguard your profit margins in the process. This strategy opens up a world of potential growth and success for your Walmart business. 

It is important to understand that winning the Buy Box is not just about offering the lowest price—it is about providing the best overall value to the customer. With the right software tools, such as a Walmart repricer, and Walmart repricing strategies, like dynamic pricing and competitive analysis, in place, you can secure your position in the Buy Box and elevate your Walmart business to the next level.

This article explores effective Walmart repricing strategies and how using a Walmart repricer can help sellers thrive in this competitive marketplace. 

What is a Walmart Repricer?

Before discussing Walmart repricing strategies for your Walmart business, it is important to understand what a Walmart Repricer is.

A Walmart Repricer is software designed to adjust prices for products listed on the Walmart marketplace, including the maximum price and lowest price. The Walmart repricing software aims to keep your listings at a competitive price point, thus maintaining an edge in the marketplace.

The Walmart repricing tool constantly scans the marketplace and external platforms to track competitor prices. It will then adjust listing prices based on the pricing rules set by Walmart sellers. 

Once the criteria are met, the Walmart repricer automatically changes the prices of your products, ensuring they remain competitive without manual intervention. This automation saves time and effort, streamlining your pricing strategy and ensuring your listings remain competitive.

Why Walmart Repricing is Important for Walmart Sellers? | Walmart Repricer Benefits

With the advancement of technology and the increasing competition in the eCommerce marketplace, the use of repricing software like Amazon repricer, Walmart repricer, eBay repricer, and the like has become necessary for sellers aiming to succeed in a highly competitive eCommerce landscape. 

As eCommerce evolves, sellers must continually adapt their strategies to maintain profitability and market share. Walmart’s repricing tool is a key asset, enabling sellers to adjust their prices to remain competitive.

The use of Walmart repricer brings a multitude of benefits to Walmart sellers and brand owners. To give you an overview of its benefits, here are some of the reasons why repricing software is a must for Walmart sellers.  

Winning the Walmart Buy Box

Winning the Walmart Buy Box is essential for driving sales. For those new to Walmart.com or online selling in general, the Walmart Buy Box is the section of the product detail page where the item price, additional purchase options, Buy Box winner, and most importantly, the “Add to cart” button is displayed. 

Image Adapted from TJS Aromatherapy Candles Product Detail Page; Retrieved: March 16, 2024, From Walmart.com

A Walmart repricer helps you secure the Buy Box by ensuring that the Walmart Buy Box price remains competitive. Securing the Walmart Buy Box increases the visibility of your listing, increasing the likelihood that shoppers will choose your product.

Profit Margin Optimization

Apart from introducing a competitive price strategy that helps in winning the Buy Box, a Walmart repricing tool can also help you safeguard your profit margin. It perfectly balances competitiveness and profitability, preventing price wars from eroding your profit margin.

Boosting Sales

Another significant benefit of using Walmart repricing software is the substantial increase in sales. Since the software will adjust your listing prices to a competitive level, a surge in customer interest is to be expected. Using a repricer means that your product listings are always priced to appeal to budget-conscious shoppers, thereby increasing your chances of making a sale.

Saving Time and Resources

A Walmart repricing tool provides real-time price adjustments, saving you valuable time and resources that can be invested in other critical aspects of your Walmart business, such as inventory management and order fulfillment. 

Using Walmart repricing software gives you a competitive edge in the marketplace. It strategically positions your products to maximize sales, optimize profits, and maintain competitiveness in a fast-paced marketplace. 

Different Types of Repricing Strategies 

Utilizing a repricing tool offers Walmart sellers a range of benefits. In addition to a competitive edge, it allows sellers to maximize the profitability of their Walmart business. 

To fully leverage the power of a repricer, it is important to understand the various repricing strategies available, each adaptable to specific business goals and responsive to changing market conditions. 

Buy Box Repricing Strategy

This Walmart repricing strategy focuses on the Walmart Buy Box. With the help of Walmart’s repricer, your listing price will be adjusted in order to meet or beat the winning Buy Box price on Walmart.com. When undercutting competitors’ prices, you can choose between percentage value or dollar amount. 

External Pricing Strategy

As its name would suggest, the external pricing strategy refers to a pricing approach where the repricer will adjust listing prices to beat or match external prices on other marketplaces, such as Amazon. 

Competitive Pricing Strategy

The competitive pricing strategy combines the logic behind the aforementioned Walmart repricing strategies. The Walmart repricing tool will adjust listing prices based on external prices and the winning Walmart Buy Box. 

Custom Pricing Strategy

Aside from Buy Box, External, and Competitive repricing strategies, you can also implement other repricing approaches, which can include the following: 

Minimum and Maximum Price Strategy: This pricing strategy is designed to protect profit margins while maintaining competitiveness in the marketplace, and to avoid Walmart price wars. The Minimum and Maximum Price strategy involves setting price floors and ceilings to ensure the stability and security of your profit margins. 

Dynamic Pricing Strategy: This pricing method depends on various factors, including inventory levels, demand, time of day, or competitor actions. It is ideal for online sellers with complex pricing needs who wish to optimize their profit. 

Custom Rules-Based Strategy: A custom rules-based strategy gives sellers the flexibility to set tailored pricing rules. This allows you to adjust prices based on factors like competitor actions, inventory levels, or specific time frames.

While the focus here is on Walmart, it is essential to note that the principles of repricing strategies apply broadly across other platforms as well. Whether you’re using an Amazon repricer or eBay repricer, the power of a repricing tool can always be leveraged to ensure the long-term success of your eCommerce business.

Choosing the Right Walmart Repricing Strategy

Selecting the right Walmart repricing strategy depends on multiple factors, which include your business goals, the nature of your products, and the competitive landscape of the Walmart marketplace. Understanding these Walmart repricing strategies is crucial for any seller looking to succeed in the competitive eCommerce space. 

Consider combining multiple Walmart repricing approaches rather than relying on a single strategy for your Walmart business. This method allows you to adapt to different product categories and market conditions. 

This approach can provide a more comprehensive and adaptable pricing strategy, allowing you to cater to different product categories and market conditions. For instance, you might use a Competitive Pricing strategy for high-volume products while applying a Custom Rules-Based strategy for niche items.

While Walmart repricing is essential for your business, the principles and strategies discussed can also be applied to other platforms, such as Amazon, where Amazon repricers play a similar role in helping sellers stay competitive. If you are selling on both Walmart and Amazon platforms, utilizing a repricing tool with a multichannel dashboard would be advantageous. 

With multichannel repricing software, you can conveniently manage and synchronize Walmart prices with Amazon. To get started with Walmart PriceSync, consider Seller Snap’s multichannel repricer.