Case Studies Archive - Seller Snap

Empowering eCommerce Sellers for Optimal Success

Rico Jay — Wed, 09 Aug 2023 11:20:21 +0000

In this case study, we delve into the experience of an eCommerce seller, Salim, who was seeking an efficient repricing solution to optimize sales and improve decision-making processes. Seller Snap proved to be the game-changer that fulfilled his requirements.

Background

Salim acknowledged the critical role repricers play in the eCommerce landscape while aware of the limitations that all repricers face, primarily due to receiving the same data from Amazon and being bound by Amazon’s API speed. The challenge was finding a repricer that could effectively interpret the data, address data blind spots, and provide the flexibility to make custom rules.

AI-Powered ‘Magic’ in Data Interpretation

Salim quotes “Seller Snap’s ‘AI’ logic works well in how it interprets the data and new sellers will do fine for the most part, if you just want to set it and forget it.” Seller Snap’s AI capabilities proved to be the standout feature that simplified repricing strategies and enabled even new sellers to navigate the process with ease.

Unparalleled Data Tables and Filtering

One standout feature of Seller Snap is its data tables and filtering capabilities. Salim remarked that “Seller Snap has the BEST data tables and filtering of any repricer I have used (5 to be exact).” Recognizing that all repricers inherently have data blind spots, Salim leveraged Seller Snap’s AI Repricing in combination with preset rules and data filtering to minimize these limitations. “With Seller Snap, experienced users can use a combination of AI Repricing, preset rules, and data filtering in order to help minimize the blind spots and make better decisions on your inventory.” Salim was able to deal with complex situations like “Not Buy Box Eligible” items for Merchant Fulfilled inventory, a situation that stumps most repricers.

Achieving Cost-Effectiveness and ROI Optimization

Salim critically evaluated Seller Snap’s pricing in comparison to other repricers. He emphasized that while it might involve additional costs, the benefits it provided easily justified the expense. The combination of significant time savings, increased sales, and enhanced ROI proved to be a compelling argument for investing in Seller Snap.

Salim uses the example highlighted below

Let’s say most repricers cost $100/month. That means you need to justify the extra $400 for Seller Snap (or $150 for the accelerator program).

Let’s say Seller Snap saves you 50% of time spent looking at your repricer (it will, if not more time saved)

Let’s also say Seller Snap increases your sales and ROI by 2.5% – due to fewer blind spots compared to other software

(ex. Your business goes from 30% ROI –> 32.5% ROI and your sales jump a little bit).

Positive User Experience and Integration

Salim praised Seller Snap for its “great and responsive customer support, user-friendly setup, and consistent feature updates.” Additionally, the seamless integration with InventoryLab further enhanced his experience. However, he did highlight a few minor drawbacks, including the initial cost for new users and the inability to integrate cost/lb shipping into repricing COGS, a limitation shared by most repricers.

Salim listed his positives

Great and Responsive Support
Simple to set up for New Users (set it and forget it)
Experienced Sellers can Deep-Dive and create rules for specific situations
Best Data Tables and Filtering I have seen of any repricer that I have tried (I have tried many)
LESS AGED INVENTORY due to the above reasons

Numerous situations of inventory selling at max price (Although other repricers can do this too).
Saves ALOT of time – Time is money
Great Features – Constantly adding more Inventory Lab Integration

Most sellers have a hard time leaving Seller Snap
once they start using it

Seller Snap emerged as a game-changing repricing solution for Salim, delivering outstanding results and empowering him to make data-driven decisions. The platform’s ‘AI’ logic, advanced data tables, and filtering capabilities facilitated better decision-making, an increase in sales, improved ROI, and substantial time savings. By overcoming data blind spots and streamlining repricing processes, Seller Snap provided Salim with the confidence and peace of mind needed to succeed in a highly competitive market.

With a robust feature set, responsive support, and the ability to customize rules, Seller Snap undoubtedly emerged as the preferred choice for eCommerce sellers looking to supercharge their business growth and achieve unparalleled success in the competitive market.

Becoming a Million Dollar Seller With Seller Snap In Under One Year

user — Sun, 12 Jul 2020 05:40:49 +0000

A successful Amazon seller since 2016 tried a variety of repricers before they came on board with Seller Snap 2 years ago. They had searched extensively for a repricer that used an AI solution as the time and effort it took to reprice manually was just too much effort and not very lucrative. After discovering Seller Snap they tried the 15-day free trial, which was crucial for them to check if the solution was worth its price. They were very impressed with the fact that the Game Theory Repricer looks for pricing opportunities automatically, something a rule-based repricer can not deliver.

The company sells around 800 branded FBA goods in multiple Amazon categories, but primarily home improvement. They have been able to scale their company enormously with the help of Seller Snap. Before the company started using Seller Snap, they had a turnover of $33K per month from 1,500 ordered items. Since using Seller Snap, the business saw a 22% increase in revenue per month and a 30% monthly profit growth.

As well as loving the AI based repricer, the company takes advantage of the opportunity to set up repricing presets to find a solution for all different types of competition. With over 30 presets already created, they use the conditions to allow for different repricing methods to kick in automatically; at different times of day, when certain competitors come onto the listing, if Amazon is present on a listing, and so on. They are also widely using the SFP configurations that Seller Snap have set up to allow them to always be competitive when competing against Seller Fulfilled Prime.

Why Seller Snap? After trying at least three other repricing solutions, the company felt that the key point for a successful Amazon business is to be able to trust the repricing solution that you use. They trust Seller Snap to handle 99% of the operational day-to-day repricing needs. Seller Snap ensures that they are and stay competitive, while always finding the optimal price. They do not enter price wars, but find the opportunities to increase the price. Another great feature is that you are able to customize your reports within the UI, without having to do searches, or reconstruct the columns or date. This feature, called Views, gives the option to take a problem and address these per operational need such as out of stock listings, listings without the Buy Box, listings competing with Seller Fulfilled Prime, ordering needs etc.

Store Growth Over 130% in terms of revenue

user — Sun, 12 Jul 2020 05:38:19 +0000

Meet Robert, a Seller Snap customer of over 1 year, while selling on Amazon for more than four years. He currently sells branded shoes and clothes on two stores on the Amazon US marketplace. Between the two stores, he has over 50,000 SKUs, mostly fulfilled by Amazon. When Robert heard about Seller Snap, through some colleagues, he was already using another repricer. Unsatisfied with many aspects of his previous repricer, he started a free trial and was amazed by the amount of data Seller Snap makes available to its customers.

Why The Need For Change?

Seller Snap gives Premium customers the ability to customize and save their own reports, using the Views feature. This feature allows customers to save the chosen columns, date range and filters they want, giving customers the live data at their fingertips. “Seller Snap gives us access to the data we need in order to make decisions. It has taken repricing from being a burden, wasting hours of my day, to just taking up a few minutes of my day”.

Another reason Robert finds Seller Snap a great choice is the stellar customer support. As an agile and responsive customer support team, Seller Snap responds quickly to customers’ requests and implement valuable changes to the system also very fast. There is a great relationship between customers and the members of the Seller Snap team, and tickets and queries are answered extremely quickly.

How Has The Business Grown?

Despite having a large number of SKUs across two stores, Robert is able to have complete control over his listings. He can make decisions about inventory, Buy Box share, revenue, profit, and so much more, without leaving the main page. He “lives” on the listings tab as everything he needs to manage his business is in one place. Seller Snap has helped Robert grow his stores over 130% in terms of revenue. In his own words, “Seller Snap is invaluable to my business”.

Everything a Seller Needs, Nothing They Don’t

user — Sun, 12 Jul 2020 05:32:17 +0000

Andrew has been repricing with Seller Snap since May 2017. When he found Seller Snap, he had been looking for a repricer that was more extensive than some of the simpler repricers, but without a crazy price tag. Seller Snap sounded like the perfect combination. His company, ‘Professional Grade Products’ sells a wide range of industrial goods, as well as groceries. Andrew knows that the “drop a penny” style repricing methods are a losing game and liked the cooperative approach that Seller Snap uses.

With a few thousand SKUs, some of the other repricers Andrew tried took a lot of admin work to get the most out of them. Whereas with Seller Snap, he can “set it and forget it.” Not only that but with a store like his, he found it hard to use some of the reporting tools in more expensive repricers. Seller Snap was “easy to set up, easy to administer, and effective.”

A Total Breakthrough

Once Andrew transferred his catalog over to Seller Snap, he was amazed at what price he could win the buy box at. On a lot of listings, he was already getting a good buy box share as he was the only prime offering, but soon discovered that he could still win the buy box most of the time, while having a much greater margin in price. This was a “total breakthrough” for him.

Seller Snap’s USP

Andrew advises that it is important to understand that Seller Snap is a “long term value proposition”. As a new customer doing a trial, it is always difficult to evaluate any repricer. Seller Snap “increases margins with a minimal loss in revenue” but it takes time to demonstrate this. Every seller has their best-selling items that may already be getting good buy box share. However, Andrew feels that in order to really see the magic of Seller Snap, you should look to your slower sellers. He has a number of expensive and low velocity items, and this is where Seller Snap really “shines”.

Clear Impact of Seller Snap

One of the biggest impacts Seller Snap has had on Andrew’s business is that it allowed him to change one of their business models. They can now take greater risks with their inventory and purchases, knowing that if a product falls through, they can liquidate it affordably. He does not need to set a super low price to liquidate. This has allowed the business to scale faster.

Customer Success

Andrew rarely needs to send a support ticket. As he points out “the best customer success is no customer success, because the app works.” However, when he has needed help, he was happy with the feedback he got for his complicated questions, saying that he was always provided with “either solutions/ a workaround/ a correct answer to placate his curiosity.”

Summary:

With the right analytics, the ease of use, and profit maximization that Seller Snap provides, to Andrew ”Seller Snap is everything a seller needs, nothing they don’t.”

Triple Your Sales and Clear out Old Inventory

user — Sun, 12 Jul 2020 05:30:12 +0000

Alysha and her husband run a successful retail arbitrage business on Amazon. Retail arbitrage means buying items in traditional brick and mortar retail stores, such as Walmart and then selling them on platforms like Amazon for an increased profit. Her advice to any new sellers bringing retail arbitrage to the market is:

“Not to buy a million of one product, slow your products, buy a few and start small. There is so much data with retail arbitrage, so you need to analyze and make informed decisions.”

Alysha started with Seller Snap in June 2018 after coming from a rule-based pricer, which was apparently losing the business money, as well as narrowing their profit margin. Therefore, she researched automated repricers, as well as looking into the repricer that bigger Amazon sellers were using, after which, she came across Seller Snap.

During her 15-day free trial, Alysha saw a big increase in her sales and profit and also claimed that Seller Snap protected her profit margins.

For Alysha, it was important that her repricer saved her ample time to focus on other areas of her business. In Alysha’s words, she likes to “set it and forget it”, without the need to check-in all the time. Alysha trusts that the Seller Snap platform will deliver on its promises. She logs into Seller Snap once a week to ensure everything is working as it should be.

Alysha did end her subscription with Seller Snap at one point due to inventory difficulties. After moving repricers, she saw a drastic drop in sales. Once Alysha stabilized her inventory, she reactivated her subscription with Seller Snap. Alysha reported that the day after she started using Seller Snap again, her sales tripled and she cleared out old inventory.

“Seller Snap delivers and it is worth the extra money.”

We spoke to Alysha about her experience with Seller Snap and in her opinion, “there is no company out there that checks in with you like Seller Snap does”. They are super hands-on and provide you with a very personalized experience, they are always there to help with any issues or questions. Seller Snap look into your account in granular detail and notice things that sellers may have missed.

As well as Seller Snap’s AI repricer, Alysha particularly likes how the platform allows sellers to customize repricing and set conditions per individual listings. For example, when Alysha needs the repricer to be more aggressive, she utilizes the “Win BuyBox” condition – “this truly is smart repricing.”

Overall, for Alysha, Seller Snap has increased her business’s net profits, and profit margins and increased sales. Alysha states that to run a successful and sustainable store, it’s not about fast sales, it’s about making a profit and increasing your margins, and “Seller Snap is key to running our business”.

Alysha’s advice for sellers who are interested in using Seller Snap is, “to take time to learn the system. It is detailed, which is a good thing and the tutorials are incredible, as well as the customer service. There is always someone there to walk you through.”