Buy Box and positive feedback…how important is it really?

Many sellers believe that the positive feedback score and the number of total ratings are highly influential in determining who will win the all important Buy Box.
The reality is, Amazon’s algorithm considers a vast amount of parameters and data, most of which is unknown or unavailable to the 3rd party sellers. Very often there seems to be little importance to who has the higher rating.

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Buy Box price wars on Amazon

The Amazon marketplace is becoming increasingly competitive, with professional 3rd party sellers using a variety of repricing solutions to gain the edge over other sellers (including Amazon themselves).

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